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Retail Solutions measurable magic Light and Multi sensorial Retail Solutions Presented by Raluca Constantinescu 25th April 2013

Philips @ Retail Detail Shopper Experience Marketing

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Page 1: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

Light and Multi sensorial Retail Solutions

Presented by Raluca Constantinescu

25th April 2013

Page 2: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

The new Retail has arrived

Applying technology through Shopper Journey design

Answers to the current key retail challenges

Our Impact on retail

Conclusion and Questions

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Agenda

Page 3: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

“Over a recent five-year period during which the S&P 500 was flat, a stock portfolio of shopper experience leaders grew 22%.”

3Source: Outside In, Harley Manning and Kerry Bodine, 2012

Page 4: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

The new retail has arrived: mobile and online are changing the role of traditional retail. An outstanding shopper experience is the answer.

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Page 5: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

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Shopper experience is more than a nicely designed store…

Page 6: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

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Shopper experience is quite simply how shoppers perceive every interaction with a store…

Page 7: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

Page 8: Philips @ Retail Detail Shopper Experience Marketing

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Page 9: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

Page 10: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

Imagine what the right technology can do for your retail!

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Page 11: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

Technology is complex and can go wrong,

Page 12: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

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Retail Solutions measurable magic

.Merely placing a screen with

unrelated content will not heighten the shopper experience!

Page 14: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

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Technology enabled shopper experience does not ‘just’ happen, it must be carefully scripted and directed…

Page 15: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

Philips retail solutions’

process and shopper journey design, help you successfully implement technology in your retail

Page 16: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

Retail solutions’ process

IMMERSE EXPLORE DESIGN DELIVER SUPPORT

Deep dive for shopper insights

Identify opportunities and develop digital strategy

Interaction design and system definition

Hardware & software implementation

Manage, measure and service

SUPPORTEXECUTIONSTRATEGY

Current Customer Journey New Customer Journey Solution description Implemented solution Experience manager

Page 17: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

Shopper journey design,

Page 18: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

Philips offers measurable, multi sensorial, in-store experiences

through interaction design, lighting solutions and smart use of offline and online technologies.

Page 19: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

The key retail challenges and the Philips’ solutions that answer them

3.1. Stay ahead of

competition2. Surprise and trigger

curiosity3. Get more people in the

store4. Make shoppers stay

longer5. Increase conversion

Page 20: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

Manageability of retail solutions, help you differentiate by scheduling fresh content and new experiences at the push of a button.

1. Stay ahead of competition

Page 21: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

Create stopping power with

dynamic lighting at Schiphol Airport Retail

1. Stay ahead of competition

Page 22: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

Create stopping power with dynamic lighting at SAR

1. Stay ahead of competition

Page 23: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

Best Deals of Europe

Diageo British Summer

Spring is in the Air

Varied scheduled campaigncontent for the store cove:

1. Stay ahead of competition

Page 24: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

Results: 12% increased traffic and 10% increase in store sales.

Store cove campaign pay back period is 4 weeks

1. Stay ahead of competition

Page 25: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

Interactive and Multi sensorial solutions will make your shoppers feel that the store responds to them.

2. Surprise & trigger curiosity

Page 26: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

2. Surprise & trigger curiosityDutch heritage themed design powered by solutions responding to the presence of shoppers through a combination of sensors, dynamic lighting, imagery and soundscapes.

Page 27: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

Page 28: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

Using your store as medium, will increase attraction

3. Get more people in the store

Page 29: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

3. Get more people in the store Philips AmbiScenesolution bathes the Prada Dalian, China store exterior in colorful, dynamic light and illuminates products and pathways effectively

Page 30: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

By compelling shopper journey design, any time spend will feel like a shopping adventure

4. Make shoppers stay longer

Page 31: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

4. Make shoppers stay longerThis humidor attracts shoppers with a story of how tobacco is grown and produced and then invites them to go inside to see and smell the cigars. Dwell time increased 200% with the Cuba soundscapeswitched on.

Page 32: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

Page 33: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

Interactivity design can target multiple retail objectives including shopper activation

5.Increase conversion

Page 34: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

5.Increase conversion With input of their personal style, guidance to the product shelf allows the shopper to selectthe right product. Increasing turnover of male grooming category by 45%.

Page 35: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

Integrated Measurements prove our impact on Retail,

your ROI and provide insights for possible further improvement

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Page 36: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

Product Popularity quadrant

Product A Product B Product C Product D Product DProduct DProduct D Product D Product DProduct D Product D

Page 37: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

Store density mapsDensity maps can generate valuable insights on general shopper flow and store hotspots. Such insights can trigger experience updates or even layout changes.

Page 38: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

Page 39: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

Compelling retail design

Manageable technology

Measureable resultsto help you build the new Retail

We deliver:

Page 40: Philips @ Retail Detail Shopper Experience Marketing

Retail Solutions measurable magic

Questions?

[email protected]

+31 6 12272447

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