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Converting non-customers to customers, non-performers to performers, non-motivated staffs to motivated ones and non-interest to interest all go in four phases. This is in emulation of converting low-quality grade coal to a high-quality one. This is a four blocks-based strategy, the acronym of which is RACE. The C in the RACE strategy is Conversion and not Creativity as is in the Blue Ocean Strategy. In fact, the presentation questions the validity of having a block for creativity.
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Phenomena RACE Strategy Model
Ali Anani, PhD
Coal utilization strategies are extensible to the employees’ performance turnaround and conversion of non—performers to performers
A new strategic model with four blocks, but without the creativity block such as in the Blue Ocean Strategy
How Come?
Coal as a metaphor for the RACE strategy
RACE Strategy of enhancing coal performance involves
Review of
Quality
Avoidance
of Impurities
Conversion
to Higher Grade
Employmen
t in other Uses
RACE Strategy of enhancing employees’ performance involves
Review of
Quality of staff
Avoidance
of Performance
Retarders
Conversion
of Performance
to Higher Value-Added
Employment
of Employees in other Fields
Why coal doesn’t burn efficiently?Why employees burn-out instead of igniting their performance?
Why coal doesn’t burn efficiently?Why employees burn-out instead of igniting their performance?
Coal heating performance depends on:Origin and quality of coalQuality of burning furnaceQuality of Burning atmosphereQuality of staff in charge of the burning process
Employees’ performance depends on:Quality of employeeJob fitnessQuality of work environmentQuality of management
Methods to improve coal burning performance and their extensibility to employees
The Review Step
To know who you shall be, you have to know who you are
Why coal doesn’t burn efficiently?
Coal is washed with a water or chemical bath to remove some impurities.
Wash away negativity, fears and doubts before firing.
To ignite yourself to your goal, you need to know your current potential energy or capacity
Organizations are indifferent
ReviewYour most engaged staff may be your worst workershttp://www.theglobeandmail.com/report-on-business/careers/management/your-most-engaged-staff-may-be-your-worst-workers/article11427682/
Don’t pick the wrong coalLow performers feel motivated and they de-motivate the performing ones.
Spillover effect in operationLow performance downgrades high performance
The wide range in properties of coal results from coal’s diverse
Employees increasingly come from different originsWatch out for effect on performance
The Avoid Step
Know what not to do and what to do
Sometimes it is better not to “ignite” employees like it is better not to ignite coal
Some employees can be so toxic, they can poison your workplace
Entropy suggests it is easy to go from high-firing coal to low one
Engaged performers may lose heart
Engaged performers may lose heart
Apply the Hawthorne EffectThe Hawthorne effect refers to a phenomenon in which employees change their behavior as a result of showing them your interest and appreciation
Draw the "energy map” of employees
Remember that Some minor impurities preclude even good coal from burning healthilyAvoid the low-performers, even if minority they still inhibit performance
Before converting your employees know first their heat content as measured by their engagement, morals and positive attitudes and thoughts
The Convert Step
Now, you are ready to convert performance
Conversion rate optimization should be an ongoing and structured process, rather than a one-off effort
The High Cost of Low MoraleMorale can be the fuel that drives an
organization forward or the fuel that feeds the fires of employee discontent, poor performance, and absenteeism (Ewton, 2007).
http://www.workplaceinfo.com.au/human-resources-management/performance-management/causes-of-poor-performance
Conversion, but to what?
A variety of conversion processes are used to convert biomass to either thermal energy, liquid, solid or gaseous fuels. These processes include thermal conversion via combustion or pyrolysis and chemical conversion
Conversion of Non-Customers to Customers
Conversion of non-performers to performers
you simply cannot have engaged customers without having engaged employees
Clean coal conversion processesFind green ways of converting your employees and non--customers
Targeted ConversionConvert purposefully
Coal to Coke
Plants convert a low grade of coal, lignite, into clean-burning a synthesis gas, which is similar to natural gas
Positive thinking may convert low performers to high performing ones.Beware this is an energy—consuming process
Converting low grade coal to synthetic gas is a four step process
The Heating Phase
The Reaction Phase
The Purification Phase
The Catalytic Phase
Converting low performing employees to aligned and performing customers go in a four phase process
The Heating Phase
Raising Moral
The Reaction Phase
Converting to a different moeity
The Purification Phase
Get employees rid of negativity
The Catalytic Phase
Alignment with the vision of the organization
From coal to jet fuel
Turn your non-customers into fuel that energizes your organization, but be green
The Employ Step
EmployEmploy coal to manufacture other products
EmployYour employees in higher-value activities
Having Known where stand and at what energy level then, first how to improve your present situation to improve your future?
There is no creativity block as is in the Blue Ocean Strategy?
How come?
Creativity should be an integral part of the four blocks of RACEIt is not a standalone block intentionally
I invite readers to comment, add and criticize so finalize the RACE strategy so that tools and case studies may be added in subsequent presentations
