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Hajj Flemings presents Personal Branding: Developing Brand YU.0 (2.0) at Brand Camp University on September 27, 2008 @ Lawrence Technological University and Personal Branding 2.0 Tele-Seminar (PRSA)
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Personal Branding 2.0: Tele-Seminar
Twitter: @HajjFlemings
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What is a Brand?
Brand
A brand is a perception or emotion,
maintained by a buyer or prospective buyer, describing the
experience related to doing business with an
organization or consuming its products and services.
Brand Commodity
$.99$4.69
into Nike.Branding turns sneakers
Branding turns diamonds into Tiffany's.
Personal
Brand
A perception or emotion, maintained by
somebody other than you, describes the total
experience of having a relationship with you.
Personal Brand Basics
Be Informed
• Google Reader
Sean
MichaelMartha
Steve
Bill
BritneyDwayne
Political Races will never be the same.
Seth = Marketing
Passion"Commit yourself to something you love."
Mission Statements
Personal Brands have
"To Inspire 1 million people to live
a life of significance."
- Hajj E. Flemings, Personal Brand StrategistMission Statement
Brand StoryMy
Definition
Connection
Value
ConversationJoin the Creativity
Branding
Change
Social Networks
Why?
of Internet Users Read Blogs
73% 57%of internet users
are now members
of social networks
How well does your brand translate off-line and online?
What type of impression are you making?
What is the impact of your brand?
Digital
Off-Line
Avatars
Social NetworksBrand 2.0 Cards
Human Relationships
Personal Brand Footprint
Footprint
HumanImprint
Online
Trademarks
Digital Relationships
eBrand Assets
Personal Packaging
Physical HealthBlog
The New Office
Builders
Grustlers
Leapers
Personal Branding Categories
