PeopleBrowsr's Master Sales Deck

Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr

WE ARE...

Social Analytics for Marketers

Kred | Playground | API | Enterprise Services | Labs PeopleBrowsr 2

To Assemble the Collective Intelligence Post by Post…�

And provide the best tools �to Monitor, Filter, Engage and Analyze

MISSION




Public posts from Twitter, Facebook, Blogs and other social networks�

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MISSION




10,000/sec growing to 100,000/sec

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MISSION


To Assemble the Collective Intelligence Post by Post�


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Kred Influence Measurement Playground�Social Analytics Platform PeopleBrowsr API Enterprise Services

MISSION


To Build Advanced Conversation Technology to Store Index Retrieve

Every public human conversation...

TECH VISION




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Over 30 terabytes and growing at 1 terabyte/month

TECH VISION




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Influence Measurement, Community, Location, Gender, Relationship, Sentiment, Mentions�

TECH VISION




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Fast, sub 1 second, thanks to SSDs, affordable processors and fiber

TECH VISION


We find Brand Influencers�

In the Communities they Influence�

Then Meaningfully Engage with them

ENTERPRISE





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Find Influential Brand Ambassadors in our vast conversation Datamine with Kred �

ENTERPRISE





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From their Bios, words and connections

ENTERPRISE





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Design and implement innovative social campaigns�

ENTERPRISE


We find new Relationships �

And Conversations�

Around whatever Interests you today

INDIVIDUALS





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Sharing Big Data with our little brothers�

INDIVIDUALS





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Friends, Kred Influencers, Contacts, New Communities

INDIVIDUALS





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Places, Hobbies, News, People, Topics, Opinions

INDIVIDUALS


Swinging through the trees…

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Human Socialization

BIG PICTURE


Emerging from the jungle with Language…

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BIG PICTURE


Thousands of years later we wrote it down…

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BIG PICTURE


PCs, the internet, mobile phones, GPS have come together to enable a vast distributed data network of collective memory

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BIG PICTURE


A collective stream of intelligence…

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BIG PICTURE


Viral Streams will add light fiber power to the �Collective Intelligence

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Human Connectedness


Little Brother has access to�vast amounts of data �

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An Inverted Orwellian Revolution


Collective Intelligence

Over 10 Indexes for filtering and categorizing

Social Vectors

1,000 Days of Data…

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Connectedness

Trust

Relevance

Influence

Persona

Sentiment

Breaking Trends


Collective Intelligence

…from 100 million people

100,000,000 PEOPLE

MARKETERS

DEVELOPERS

BRANDS

AGENCIES

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Data Availability

Twitter posts and metadata�since November 2008

Facebook public posts �since June 2010

Two years of posts from more than�40 million blogs and forums


Architect | Blogger | Celebrities | CEO | Coffee Lovers | Comedy | Cool Brands | Dancers | Dating | Doctor | Dog Lovers | Engineer | Extreme Sports | Finance |

Food | Jobs | Lawyer | Marketing | Mommy Bloggers | Musician | News | Photography | Politics | Religion | Reporter | Social Media | Sport | Travel | Tech |

VIP | Wall St | Wine Lovers

SOCIAL VECTORS

People are 300% more likely to engage when properly targeted

Pinpoint communities bound by interests and affinities where Influencers are most active

Community Based Influencers


A Top Influencer is... an influencer with high Kred discussing a relevant topic with an audience

SOCIAL VECTORS

Interest Graph An Interest Graph is… a grouping of Top Influencers


Playground is an all-inclusive social analytics platform �for monitoring and engaging in the conversation and

identifying the most influential people �around any brand or topic.

Playground


Kred Measurable Influence

Influence Community-Based Transparent

Outreach Offline Accomplishments Interests and Affinities


Kred is Measurable Influence Kred measures Influence and Outreach in communities connected by interests and affinities. We sift 1,000 days of data, billions of tweets and keywords, topics, hashtags and personal connections to calculate Kred.

Influence Measures the ability to inspire action from others like retweeting, replies or new follows

Outreach�Measures generosity and rewards actions like engagement and willingness to spread a message

KRED

What Is Kred?


Kredentials presents anyone’s online history in a format that makes it simple to understand the source of their Kred.

Kredentials reveals:

Influence / Outreach Level Top Communities Most used hashtags Most posted links Most mentioned @names Most frequently used words

KRED

Kredentials

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A record of every interaction, a full view of anyone’s social presence Post and earn points directly from their Recent Activity

The only transparent influence measurement

KRED

Recent Activity

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Select a community, see its Kred and �discover its top Influence and Outreach leaders

KRED

Community Kred


Instantly access Kred from Playground for vital information about anyone’s Influence and Outreach.

Sorting & Filtering Fiilter on Kred in Stacks generated from search queries

Kredentials Click on the Kred icon next to any @name pulls up crucial information about their social presence

KRED

Integration with Playground


Built Directly into Grid Kred is an integral ingredient of Playground’s one-touch reports

Viral Analytics Influence assessment for anyone mentioning your search term

Learn vital information about anyone’s Influence and Outreach.

KRED

Integration with Playground


Search

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Community Search Post Effect 1,000 Days of�

Conversations

Retweet Analytics Degrees of Separation Kred Influence Filters

Related Content


Topics, Locations, Communities

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Hyper-target your search: 1.  Select a community 2.  Location 3.  Topic

Create your own Community out of Bio keywords, specific users, or mentioned Hashtags

SEARCH

Search


Search

Top Locations Top Communities

SEARCH

View important statistics around Keyword Sentiment Gender Statistics


1,000 Days of Data

Click on any chart point to see the conversation stream

Label any chart point with an event

SEARCH


Click on Post Effect to monitor audience response

See how many ReTweets, @Replies, New Followers, and Bit.ly Clicks a post generates Click on bit.ly number to see chart

SEARCH

Post Effect


Searches related data 1.  images 2.  videos 3.  @names 4.  #tags 5.  RTs 6.  URLs

Picture results for “panda” search

SEARCH

Related Data

1,000 day chart for “panda” search


Brand Interest Graphs by Community

Filter the conversation and engage with influential people relevant to your brand

Focus on Kred Influence and Outreach leaders Available for searches within a Community

SEARCH

Find Influencers With Kred�


Degrees of Separation Click to find the path between you and your audience

SEARCH

Degrees of Separation


Cross-Network Search 1,000 Days Chart Streaming Analytics

Post Scheduling Post Effect Summary

Engagement

Tweet Assignment Shared Accounts Role Management

Team Monitoring Tag a User / Post


Cross-Network Search

Browse Networks with ease Search a keyword in your source stream or a variety of other networks

Search in blogs Search a keyword in the Google Blog Stream to browse through content without leaving Engagement Center

ENGAGEMENT


Click on a Team Member to monitor their activity in a dedicated tab

ENGAGEMENT

Monitor Team Members


Get all the analytics for your search in one Stack

ENGAGEMENT

Stream Analytics


Tag Users and Posts

Add Notes

Email Post

Assign

See Team Member Activity In Real Time

ENGAGEMENT

Post Actions


Schedule posts for a later date

Bulk upload posts for future campaigns

ENGAGEMENT

Calendar Tweet Scheduler


Assign Tweets�Forward tweets to team members for collaboration and efficient workflow. They will be able to reply directly from their account

Search Assigned�Search specific notes added to assigned tweets

ENGAGEMENT

Assign Tweets


ENGAGEMENT

Real Time Replying

See other team members replying to tweets in real time


Monitor all transactions between users

ENGAGEMENT

Audit Trail


Assign keywords to team members and set-up their on-duty times

ENGAGEMENT

Team Members – On-Duty


ENGAGEMENT

Email Notifications

Set-up email Notifications for

DMs

@Replies

Keywords Mentions


Analytics

Sentiment Analysis Cross Network Mentions Keyword Comparison Custom PDF Reports Historical Data

Influencer Identification Influencer Sentiment Conversation Discovery Trend Monitoring Retweet Analytics


Compare relevant data for your business See two or more keywords in the same chart

ANALYTICS

Compare Keywords�


View Mentions by Source ANALYTICS

See statistical data for Twitter, Facebook, News, Blogs, Forums


Monitor @names, brand names, competitors, trending topics and #hashtags

See volume, spikes in mentions and number of RTs for keywords or mentions

See RT Acceleration, Emerging RTs, and Global Metrics

Popularity Number of people liking or ReTweeting your search term

ANALYTICS

Popularity�


Sentiment Reporting Filter by positive, negative and neutral sentiment

Human-powered sentiment analysis �for increased accuracy�

Sentiment Analysis Over Time 1,000 day charts

Graph changes in sentiment

Tap the historical Datamine

ANALYTICS

Sentiment Analysis�


See Kred influencers mentioning your brand positively and negatively

Find out who your most influential followers are based on their Kred

ANALYTICS

Identify Top Influencers with Kred See top Kred Influence and Outreach leaders for your community


Grid One-Touch Custom Reports Export to CSV Analyze the Social Grid

Refine Results Filter by Influence


View raw data of search and stream filtering Create customized reports – search keywords, @names Filter by location, interest-based community and history

GRID

Main Features


Hyper-targeted search

GRID

Customized Reports

Keyword Over Time Keyword by Community Keyword by Country Keyword by Cities Stream report of posts


@Name Analytics with Kred

GRID

Customized Reports

Kred Influence Report Kred Outreach Report

Influence Comparison Report Kred Recent Activity Report


Organize Playground Content Personalize Social Content Management Create a Filing System for Multiple Campaigns

Share Customized Spaces with Teammates

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Spaces


Organize Playground Content SPACES

Created for teams tracking analytics for multiple brands

Grid, Analytics,

Search and Engagement

for multiple accounts


Sharing SPACES

Share Spaces with Team Members


Drag and Drop any Element Customizable Analytics Workspace Charts – Streams - Grid

Playground Dropbox


PLAYGROUND DROPBOX

Drag and drop elements from the Engagement, Search, Analytics, and Grid into Playground.

Aggregate graphs, charts and real-time streams

Personalized Workspace


Enterprise Services Kred Brand Influencer Report Build Followers Campaign Link Share Tracking Report

Audience Profile & Social Listening

Human Sentiment Analysis TV Analytics Research Reports

Custom Reports API


Specialized research in conjunction with industry experts – including Tim O’Reilly - to provide critical analysis by leveraging our deep Datamine for brand engagement, customer loyalty and more…

Previous Reports have included: Facebook and the New Age of Privacy

Influence is Bliss: The Gender Divide on Twitter Australian Leaders Election Debate

BP and Obama Oil Spill: Sentiment by the Numbers SXSW Retrospective

ENTERPRISE�SERVICES Research Reports


Pinpoint the top influencers in interest-based communities where your brand is most discussed

Track Brand Influencer activity in real time

Filter influencers according to sentiment analysis

Find the most influential bloggers writing about your brand

View social graph of influencers to create a path to your brand

ENTERPRISE�SERVICES Kred Brand Influencer Report


ENTERPRISE�SERVICES Build Followers Campaign

Build Followers

Direct Message

Reporting

Monitoring

Analysis 30 Tb data 25 months of history

Viral Analytics

20-30% follow back

4-5% CTR

Hyper Target High Kred Gender BIO Geo-Location Preferences Engagement


ENTERPRISE�SERVICES

Strategize

Copy

Ads & Outreach

Monitoring

Identify Trends

Identify Trends

Acceleration in conversation

FB Media Buy

Measure velocity Around key terms

Events, Celebrities, Movement

Includes trends to make the copy relevant

Ability to track Click through

Build Followers Campaign


Track changes in viewership and sentiment over time Zero in with Kred on the most influential people and communities watching shows or ads

ENTERPRISE�SERVICES TV Analytics

Filters show engagement by interest-based communities based on demographic data Receive an instant visualization by community of sentiment about a show

In-depth insights into perception of television shows and advertisements


Our crowdsourced analysis displays trends with easily identifiable spikes We provide conversation details and sample posts driving the sentiment for any day

ENTERPRISE�SERVICES Human Sentiment Analysis

Real humans checking your tweets

PeopleBrowsr’s Human Sentiment results are 95%+ accurate Sentiment verification across any type of post in social media, including Twitter, Facebook public, blogs, YouTube comments and other text


Get charts and raw data in CSV or table format Word tables show top themes of conversation around your brand, industry, products or competitors RTs

ENTERPRISE�SERVICES Audience Profiling and Listening

Our analysis includes aggregate mentions by geolocation We report mentions by any community or segment

Identify brand mentioners by Kred, gender, location, community and sentiment


Brand Offering a social experience DM: Check out this exclusive DEAR JOHN video just for my Twitter fans http://bit.ly/6Q10hZ

Campaign and Messaging Performance

+22,000 Followers

Offering a promotional deal DM: Twt to win @50cent #beforeiselfdestruct prize pack?? 5 winners get signed book, new album, and Power by 50 cologne!!! http://bit.ly/bKmHIJ

+11,000 Followers

Invitation to register to an event DM: Register & attend the SAP Enterprise Micro-Apps Webinar: Dec 8th, Dec 15th. Win an iPod Shuffle! http://bit.ly/3zDnDJ

1,000 Registrants

Call for participation DM: Telephone @LadyGaga Premiere on @enews Thur @ 11:30pm - Twt to Win 1 of 5 THE FAME MONSTER box sets #gaga �http://bit.ly/bH0zGg

+3,000 Clicks

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CASE STUDIES


Total volume of Tweets mentioning Super Bowl brands �increased 271% over previous year

Doritos had the highest number of mentions in 2010 and was the 3rd top mentioned brand this year, with an 89% increase in volume in 2011

In 2011, most social activity of all ads was in the Auto industry, represented by Volkswagen, Chrysler and Chevrolet

CASE STUDIES

2011 Super Bowl

387,162 Total Tweets 2011

vs 99,124 Total Tweets 2010


CASE STUDIES

Audience Campaign

Performance and Results 5,660 New Followers

105 Click Throughs

Industry�E-Learning

Background�Drive brand awareness for @creativeedge Engagement�3 months

Goals�Build @names, �increase conversation

PeopleBrowsr Solution Extract users interested in technical services for the creative community. Select most Influential users for engagement.


CASE STUDIES

Audience Campaign

Performance and Results 1st Trending Topic in

Twitter during premiere

17,000 Hashtag mentions during the week of the premiere

42% Click Through Rate (CTR)

11,000 New followers in the first week

Industry�Media Entertainment

Background�Promote premiere of �new network TV show Engagement�3 months

Goals�Create online buzz during the event build

PeopleBrowsr Solution Extract all potential viewers for engagement who mentioned �TV show keywords in the last �360 days


CASE STUDIES

Audience Campaign

Performance and Results 2,260 Total mentions

156.8 Hashtag mentions during the week of the premiere

21.3% Growth rate of followers

4,704 New followers

Industry�Retail

Background�Promote Gilt Groupe and �increase sales Engagement�1 month

Goals�Create online Buzz around jewelry giveaway and “Unracked” web series; increase followers PeopleBrowsr Solution Extract all consumers aligned with Gilt Groupe’s target audience


CASE STUDIES

Audience Campaign

Performance and Results 2,090 Total mentions

77% Increase in �number of followers

503,735 Raw impressions (combined followers for all user mentions)

7,092 New followers

Industry�Retail

Background�Promote six �Gilt City @names Engagement�2 months

Goals�Increase number of followers and Gilt City brand engagement

PeopleBrowsr Solution Extract all consumers aligned with Gilt City’s target audience


CASE STUDIES

Audience Campaign

Performance and Results News, US Most frequently

mentioned keywords

2000% Increase in �CTR

8,374 New followers

Industry�Magazine Publishing

Background�Create higher level of engagement and activity from new followers Engagement�6 weeks

Goals�Build @names, �increase conversation

PeopleBrowsr Solution Extract competitive follows and people interested in breaking and US news; Select most Influential users for engagement


CASE STUDIES

Audience Campaign

Performance and Results 8,431,194 Impressions

106% Growth rate �of followers

5,148 New followers

90% Retention rate �after six months

Industry�Lifestyle

Background�Geo-targeted build audience campaign for Westfield London Engagement�7 months

Goals�Build followers for @name and promote specific campaigns

PeopleBrowsr Solution Extract all consumers aligned with Westfield’s target audience


CASE STUDIES

Audience Campaign

Performance and Results 3,101 New followers �

added in 6 weeks

8,133 New fans �added in 4 months

450 Average increase in Click Throughs per Day

Industry�News Publishing

Background�Build @name and Fans of a major newspaper publisher Engagement�4 months

Goals�Build @names, increase conversation, increase fans

PeopleBrowsr Solution Identify administrators in community of similar target audiences with semantic analysis; Optimize FB buys; CPA basis


CASE STUDIES

Audience Campaign

Performance and Results 6% Click Through Rate

4,088 New followers

Industry�Hospitality

Background�Promote �New Year’s menus Engagement�1 week

Goals�Drive NYE dinner reservations at a premier Las Vegas hotel

PeopleBrowsr Solution Extracted mentions of those going to Vegas or already there for NYE; followed @names with an auto Direct Message on follow-back


CASE STUDIES

Sentiment Analysis Report

Performance and Results 60,000 YouTube comments

analyzed each month

Takeaways from the report included:

Insight into the perception of each new music video by YouTube viewers

Weekly reporting that allowed Interscope Records to monitor and compare changes in sentiment

Industry�Music Entertainment

Background�Comprehensive overview of social conversation and themes Engagement�18 months

Goals�Identify sentiment and conversation themes around new music video releases PeopleBrowsr Solution Weekly reports from PeopleBrowsr’s Datamine of YouTube comments with mechanical turk


CASE STUDIES

Social Media Presence Report

Performance and Results 80,000 Mentions extracted

and analyzed

Takeaways from the report included:

Strategic engagement recommendations, opportunities and best practices for social media outreach

Share of voice analysis

Sales cycle analysis

Key market analysis

Industry�Restaurant and Hospitality

Background�Cross-platform analysis of social media presence Engagement�3 months

Goals�Analyze brand social media presence and competitors nationally and in key markets PeopleBrowsr Solution Extract all mentions of Smokey Bones and its competitors across five social media channels. Human sentiment turking to gain insights.


CASE STUDIES

Vice Tracker Report

Performance and Results Smoking Peaked at 9:00pm

Alcohol Peaked at 5:00pm

Coffee Peaked at 9:00am

Revealed the best times to target individuals with ads for cigarettes, alcohol and coffee to optimize ad buys

Industry�B2C

Background�Tracked individuals’ “need state” for smoking, alcohol and coffee Engagement�2 weeks

Goals�Track vices to optimize the timing of ad and social media placements

PeopleBrowsr Solution Report created using our Datamine from 14 days of “need state” conversations, with time normalized across locations


CASE STUDIES

Ad Measurement

Performance and Results 75,353 Tweets extracted �

in 180 days

12:30pm 7:00pm

Peak times �of engagement

60 / 40 M/F demographic breakdown of tweets

Industry�Media Entertainment

Background�Report on Twitter activity to show effect of advertising on social media Engagement�8 months

Goals�Evaluate the impact of traditional media on the social media sphere

PeopleBrowsr Solution 180 days of historical reporting with overlay of traditional ad schedule


CASE STUDIES

Epic Mickey Interest Graph

Performance and Results 26,000 # of identified

potential fans ready to be activated

Revealed the international appeal of the brand, HHI and age profile were in line with customer focus

Industry�Gaming

Background�Comprehensive overview of �social conversation and themes Engagement�3 months

Goals�Identify demographic, psychographic and conversation

PeopleBrowsr Solution Reports created from our Datamine with mechanical turk, community identification, interest graph, Analytics and Search


CASE STUDIES

Champions Campaign

Performance and Results 50% Percentage of �

total registrations �from Twitter

5,000 New followers

36% Click Through Rate

Industry�Computer Software

Background�Large software company aiming to promote itself on social channels Engagement�12 months

Goals�Maximize participation in online seminars and increase awareness

PeopleBrowsr Solution Extract users aligned with SAP target audience; select most influential for engagement


Auto Themes

Detroit Etsy

Social Media Journalists

Photography Sports

Real Estate Travel

Automotive

Chicago Photography News Technology Filmmakers Mom Blogger Social Media Marketing Travel Real Estate

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CASE STUDIES

Comparison of the most common themes �from profiles of Auto Show Detroit and Chicago attendees


Playground

Influence Measurement, Search, Analytics, Engagement, Grid

Datamine of �1,000 Days of History

Collective Intelligence indexed for sentiment, location, community, relationships and gender

Find brand champions, identify top influencers & engage with champion communities

Enterprise Services

Custom reporting, with in-depth Analysis led by industry experts

Human Sentiment Analysis �with 95% accuracy

Analytics tailored for client needs to track metrics, CPM, demographics , conversation topics

API / Data Cloud access customized to clients

PeopleBrowsr Difference


API 1,000 Day Datamine �of Posts Custom Applications Development

Collective Intelligence of 100 Million People Segment by Interests &�Influence


PeopleBrowsr API

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Over 3 terabytes of social data per month

Receiving Social Data at a rate of 10,000 posts per second

Return data from Twitter, Facebook, and blogs / forums

Search for data using a multitude of search terms including @names, finding word or hashtag clouds, top URLs, Videos, Pictures

Hyper-target searches by Country, City, Sentiment, Gender, Influencer, Density, RT, and many others

Develop programs with our rich 1,000 Day Datamine

API


The PeopleBrowsr API provides research, analysis�and targeting on social networks�

Who is speaking? What are they saying? How are they connected to others?

Capabilities & Outputs API

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Who Is Speaking?

PeopleBrowsr API API

Kred Influence Based on descriptions from Twitter Bios

@Name Bio @Name Bio + Keywords

Gender Location Show location based on Twitter Bio

@Name Top Country @Name Top US Area

ID people on Twitter as male or female

@Name Gender + Keywords

Biographies Show Kred in specific communities

Kred Influence and Outreach Communities

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PeopleBrowsr Exclusive�

Entry of an @name or Community returns top influencers scored on:

Influence is the ability to inspire action in the form of retweets, replies or new follows.

Outreach reflects each @name’s generosity in the form of initiating conversations, interacting with others or spreading their content.

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PeopleBrowsr Kred API API

Identify Influencers by Interests


Segment users into ‘Communities’ by their identities and topics of interest

Top Communities Word Cloud #Hashtags Total Mentions of @Name @Names Mentioned By @Name Total @Names Mentioned By @Name Friend and Follower Count Retweet Post Count Retweet Term or @Name Count Replies Sent Replies Received Links Posted

PeopleBrowsr Kred API API

Identity Archive (Kredentials)

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High Tech Social Media Command Centers in �San Francisco, New York, Sydney, and London

A Crisis Management Room

Social Engagement Hub

Research Lab for Influence Metrics and Measurement

Tactical Outpost for Strategy Execution

Centrally Located with 24/7 Access

Global Command Centers


San Francisco | New York | Sydney | London


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Global Command Centers San Francisco | New York | Sydney | London

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Global Command Centers San Francisco | New York | Sydney | London

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San Francisco | New York | Sydney | London


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PeopleBrowsr Labs Accelerator for Social Media Startups Research Lab for Influence Social Media Metrics and Measurement

PeopleBrowsr Labs

A collaborative environment aimed at accelerating the Social Media Revolution

Venue for Startups, Organizations, Companies, and Customers to host:

Meetups Events Pitch Events Seminars

Hackathons Panels Workshops Conferences

LABS

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PeopleBrowsr Labs

Social Media Startups

Work on developing new technology, build the next social game or advertising platform

Social Media Developers

Access to PeopleBrowsr’s 50+ Terabytes of Social Data for experimentation and development

Brand Opportunity

Connect with Startups creating innovative new technologies Participate in establishing the “next practices” in social media

Agency Opportunity

Connect with the hottest Social Media Startups that are building the next best thing

Opportunity to involve Startups with Innovative new technology

Customer Development Accelerator

LABS

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Automotive Travel Hospitality Sports Entertainment Finance Retail Lifestyle

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Our Customers


For more information, �please visit: www.PeopleBrowsr.com

Twitter @PeopleBrowsr, @Kred

Facebook facebook.com/SFPeopleBrowsr

Email [email protected]

Phone (877) 856 - 2935

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Business

PeopleBrowsr's Master Sales Deck