29
www.webprotect365.com PENGUIN 4 THE NEW GOOGLE PENGUIN 4 UPDATE IS COMING ARE YOU PREPARED?

Penguin 4 – the new Google Penguin 4 update is coming!

Embed Size (px)

Citation preview

Page 1: Penguin 4 – the new Google Penguin 4 update is coming!

www.webprotect365.com

PENGUIN 4 THE NEW GOOGLE PENGUIN 4 UPDATE IS COMING

ARE YOU PREPARED?

Page 2: Penguin 4 – the new Google Penguin 4 update is coming!

www.webprotect365.com

Harald Tschuggnall

More than 10 years of experience in SEO

Penalty Recovery Expert

Author and SEO Trainer

Founder of webprotect365.com, SEOacademy.net

ABOUT ME

Page 3: Penguin 4 – the new Google Penguin 4 update is coming!

www.webprotect365.com

WHAT IS THE GOOGLE PENGUIN UPDATE?

The Google Penguin Update is an algorithm update aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines.

Penguin 1.0 on April 24, 2012 (impacted approx. 3.1% of queries) Penguin 1.1 on May 26, 2012 (impacted less than 0.1% of queries) Penguin 1.2 on October 5, 2012 (impacted approx. 0.3% of queries) Penguin 2.0 on May 22, 2013 (impacted 2.3% of queries) Penguin 2.1 on October 4, 2013 (impacted approx. 1% of queries) Penguin 3.0 on October 17, 2014 (impacted approx. 1% of queries)Penguin 4.0 ?

Page 4: Penguin 4 – the new Google Penguin 4 update is coming!

www.webprotect365.com

GOOGLE QUALITY GUIDELINES

• Automatically generated content • Participating in link schemes • Creating pages with little or no original content • Cloaking • Sneaky redirects • Hidden text or links • Doorway pages • Scraped content • Participating in affiliate programs without adding sufficient value • Loading pages with irrelevant keywords • Abusing rich snippets markup • Sending automated queries to Google

Page 5: Penguin 4 – the new Google Penguin 4 update is coming!

www.webprotect365.com

THE PENGUIN EVALUATION

Penguin 1.0 / The AnnouncementApril 2012

Page 6: Penguin 4 – the new Google Penguin 4 update is coming!

www.webprotect365.com

THE PENGUIN EVALUATION

Penguin 1.0 / Example of Web SpamApril 2012

Here is an example of aweb spam tactics, keyword stuffing, taken from a site that will be affected by this change:

Page 7: Penguin 4 – the new Google Penguin 4 update is coming!

www.webprotect365.com

THE PENGUIN EVALUATION

Penguin 1.0 / Example of Web SpamApril 2012

Most sites that are affected by this change are not as blatant though. Here is an example of a site with unusual linking patterns that is also affected by this change. By reading the text out loud you will discover that the outgoing links are completely unrelated to the actual content - in fact, the page text has been “spun” beyond recognition:

Page 8: Penguin 4 – the new Google Penguin 4 update is coming!

www.webprotect365.com

THE PENGUIN EVALUATION

Penguin 1.0 / The ResultsApril 2012

The results of the punishments by Penguin 1.0 have been far-reaching: according to Google’s estimates, 3.1% of all English websites and 3% of all German, Chinese and Arabic websites have suffered from the first Penguin update. In countries where spam is even more common – Google mentioned Poland as an example – as many as 5% of all websites were punished.

Page 9: Penguin 4 – the new Google Penguin 4 update is coming!

www.webprotect365.com

THE PENGUIN EVALUATION

Penguin 1.1 / The AnnouncementMay 2012

Page 10: Penguin 4 – the new Google Penguin 4 update is coming!

www.webprotect365.com

THE PENGUIN EVALUATION

Penguin 1.1 / The First Recovery StoriesMay 2012

Page 11: Penguin 4 – the new Google Penguin 4 update is coming!

www.webprotect365.com

THE PENGUIN EVALUATION

Penguin 1.1 / The First Recovery StoriesMay 2012

Page 12: Penguin 4 – the new Google Penguin 4 update is coming!

www.webprotect365.com

THE PENGUIN EVALUATION

Penguin 1.2 / The AnnouncementOctober 2012

Page 13: Penguin 4 – the new Google Penguin 4 update is coming!

www.webprotect365.com

THE PENGUIN EVALUATION

Penguin 2 / The AnnouncementMay 2013

http://twit.tv/show/this-week-in-google/199

This time, the rollout was not confirmed via Twitter but on the online TV show This week in Google.

Page 14: Penguin 4 – the new Google Penguin 4 update is coming!

www.webprotect365.com

THE PENGUIN EVALUATION

Penguin 2 / The ResultsMay 2013

Cutts stated that Penguin 2.0 was rolled out for all languages at the same time and that Penguin had an impact on approx. 2.3% of all English search queries. The impact could have been stronger in countries where spam is more widespread.

Page 15: Penguin 4 – the new Google Penguin 4 update is coming!

www.webprotect365.com

THE PENGUIN EVALUATION

Penguin 2.1 / The AnnouncementMay 2013

Page 16: Penguin 4 – the new Google Penguin 4 update is coming!

www.webprotect365.com

THE PENGUIN EVALUATION

Penguin 3 / WAS DIFFERENTOctober 2014

Less than 1% of English queries were affected

There was no official announcement – Google confirmed the update

Page 17: Penguin 4 – the new Google Penguin 4 update is coming!

www.webprotect365.com

THE PENGUIN EVALUATION

Penguin 3 / WAS DIFFERENTOctober 2014

The Penguin 3.0 update was rolled out gradually (not at once)We have seen websites recover or drop every week!

Page 18: Penguin 4 – the new Google Penguin 4 update is coming!

www.webprotect365.com

THE PENGUIN EVALUATION

Penguin 4 / THE REAL TIME PENGUINOctober 2015?

WHEN will Google Penguin 4 roll out?Currently there are many rumors that Google Penguin 4 will be rolled out very soon!

WHAT will be different?According to Google it is going to be an update in “real time” that runs on an ongoing basis.

Is it too late to protect myself against Penguin 4.0?If the updates operates in real-time and on an ongoing basis, chances are that you will be able to recover much faster!

Page 20: Penguin 4 – the new Google Penguin 4 update is coming!

www.webprotect365.com

PENGUIN EXAMPLE: „UNNATURAL LINK“

Page 21: Penguin 4 – the new Google Penguin 4 update is coming!

www.webprotect365.com

PENGUIN EXAMPLE: „UNNATURAL LINK“

Page 22: Penguin 4 – the new Google Penguin 4 update is coming!

www.webprotect365.com

PENGUIN EXAMPLE: „UNNATURAL LINK“

Page 23: Penguin 4 – the new Google Penguin 4 update is coming!

www.webprotect365.com

PENGUIN EXAMPLE: „UNNATURAL LINK“

Page 24: Penguin 4 – the new Google Penguin 4 update is coming!

www.webprotect365.com

PENGUIN EXAMPLE: „UNNATURAL LINK“

Page 25: Penguin 4 – the new Google Penguin 4 update is coming!

www.webprotect365.com

PENGUIN EXAMPLE: „UNNATURAL LINK“

Page 26: Penguin 4 – the new Google Penguin 4 update is coming!

www.webprotect365.com

GOOGLE PENGUIN – QUESTIONS

HOW can I find out if I am at RISK?#A Use professional tools like the DETOX tool from LRThttp://www.linkresearchtools.com/

#B Visit our website and get a FREE risk check: https://www.webprotect365.com/free-web-risk-check/

WHAT can I do to minimize my RISK?Find all “bad”, unnatural links to your website and disavow them!

I disavowed links about 2 years ago, do I have to disavow links again?YES, I recommend you to monitor your link profile on an ongoing basisand update your disavow file at least once a month.

Page 27: Penguin 4 – the new Google Penguin 4 update is coming!

www.webprotect365.com

GOOGLE PENGUIN – QUESTIONS

WHY does it take Google that long to refresh the PENGUIN UPDATE?Google is still trying to find a way to make the Google Penguin update faster (the goal seem to be updates in real time). The problem is that the web is BIG and they need to know all links (every connection between all websites).

When starting a new web project, is there anything you can do to protect yourselfagainst penalties?#A If you buy an aged domain you should check its link profile beforehand#B If it is a new domain, you should monitor all incoming links on an ongoing basis right from the start.

Is there any way to tell whether a disavow file has been fully crawled and processed by Google? If you just upload regular links, the answer is NO. If you useURL shorteners or tools like the BOOST tool from LRT, the answer is YES.

Page 28: Penguin 4 – the new Google Penguin 4 update is coming!

www.webprotect365.com

GOOGLE PENGUIN – QUESTIONS

Is it guaranteed that Google devalues all links in my disavow file?No, I would rather describe it as a STRONG suggestion – but it is working.

Do I have to check NOFOLLOW links?I recommend you to check NoFollow links, as we have seen NoFollow linksin a few unnatural link warnings (even though Google officially states that youdo not have to worry about NoFollow links)

How long does it take Google to consider the disavow file once you upload it?Our tests show that it takes approx. 6-8 weeks until the disavow file works.

Page 29: Penguin 4 – the new Google Penguin 4 update is coming!

www.webprotect365.com

GOOGLE PENGUIN

https://www.webprotect365.com/free-web-risk-check/# FREE GOOGLE PENALTY RISK CHECK

# SIGN UP FOR THE NEXT WEBINARSMon, Oct 26, 2015 10:00 PM - 11:00 PM CETMon, Nov 2, 2015 10:00 PM - 11:00 PM CETMon, Nov 9, 2015 10:00 PM - 11:00 PM CET

https://pirate.clickfunnels.com/webinar-registrationjx77m56j

# NEED HELP? Send an e-mail to:[email protected]