Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

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Mathew Sweezey presents on marketing challenges today and the benefits of integration your CRM and your marketing efforts.

Transcript

  • 1.Can you Live without Marketing Automation?
    Why Integrated Marketing Automation is a Must
    Mathew Sweezey

2. What is ahead
A little about me
Marketing,like it was 1999
The Smartest man in 1999
The Real World
Apprenda: A Marketing Automation Success Story
3. Mathew Sweezey
Director of Sales, Pardot Europe
4. Jesse
5. Me
6. Prince:
He recorded
Party like its 1999
7. Excel
Silo Tools
Salesforce 1999
8. Email
CRM
Website
Excel
Silo Tools
9. Number of Leads
ROMI
10. Spreadsheet
Jockey
11. Lead A
Lead B
12. Form = Lead
Excel
Trying to create these would invoke another type of "Four Letter word in 1999
13. This is not a lead
The Lead Black hole
14. 1999
Silo Tools
15. Smartest Man in 1999
16. Excel
Content
17. Excel
Silo Tools
Woof Woof
18. Marketing
Automation
In 1999
19. 2011
Silo Tools
20. Marketing
Automation
Its what happens when your CRM, Email, and Website are all in one house
Silo Tools
21. Excel
Salesforce.com 2011
22. Excel
Big Brother Tracking
23. Lead Scoring
Excel
24. Cold Leads In
MQL Out
Silo Tools
25. Sales now bows to your Greatness
26. Excel
Automatic ROI Tracking
27. Thinks you deserve a Promotion
So Jealous!
28. Excel
Silo Tools
29. Form Submission
Salesforce.com
Excel
Auto-responder Email
Silo Tools
30. Marketing Team of 2
Salesforce.com
+
Marketing Automation
Excel
Silo Tools
31. 40
300
Excel
Leads per month
Silo Tools
32. Sales connectswith 1 in 4 MQLs instead of 1 in 18
Excel
Silo Tools
33. www2.Pardot.com/dreamforce2011
Excel
Silo Tools
34. Mathew Sweezey
Mathew.sweezey@pardot.com
@msweezey