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Speakers: Can you Live without Marketing Automation? Why Integrated Marketing Automation is a Must Mathew Sweezey

Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

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Mathew Sweezey presents on marketing challenges today and the benefits of integration your CRM and your marketing efforts.

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Page 1: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Speakers:

Can you Live without Marketing Automation?

Why Integrated Marketing Automation is a Must

Mathew Sweezey

Page 2: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

What is ahead

A little about me

Marketing, like it was 1999

The Smartest man in 1999

The Real World

Apprenda: A Marketing Automation Success Story

Page 3: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Mathew Sweezey

Director of Sales, Pardot

Europe

Page 4: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Jesse

Page 5: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Me

Page 6: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Prince:He recorded

“Party like its 1999”

Page 7: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Exc

el

Silo ToolsSalesforce 1999

Page 8: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Em

ail

Websi

te

Exc

el

Silo Tools

CR

M

Page 9: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Number of

Leads

ROMI

Page 10: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

“Jockey” “Spreadsheet”

Page 11: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Lead A

Lead B

Page 12: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Exc

elForm = Lead

Trying to create these would invoke another type of "Four Letter” word in 1999

Page 13: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

“This is not a lead”

The Lead Black hole

Page 14: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Silo Tools

1999

Page 15: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Smartest

Man in

1999

Page 16: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Exc

el

Content

Page 17: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Exc

el

Silo ToolsWoof Woof

Page 18: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Marketing AutomationIn 1999

Page 19: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Silo Tools

2011

Page 20: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Silo Tools

Marketing

Automatio

n

It’s what happens when your CRM, Email, and Website are all in one house

Page 21: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Exc

el

Salesforce.com 2011

Page 22: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Exc

el

Big Brother Tracking

Page 23: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Exc

el

Lead Scoring

Page 24: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Silo Tools

Cold Leads In

MQL Out

Page 25: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Sales now bows to your Greatness

Page 26: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Exc

el

Automatic ROI Tracking

Page 27: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Thinks you deserve a Promotion

So Jealous!

Page 28: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Exc

el

Silo Tools

Page 29: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Exc

el

Silo Tools

Form Submission

Salesforce.com

Auto-responder Email

Page 30: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Exc

el

Silo Tools

Marketing Team of 2

Salesforce.com+

Marketing Automation

Page 31: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Exc

el

Silo Tools

40 300Leads per month

Page 32: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Exc

el

Silo Tools

Sales connects with 1 in 4 MQLs instead of 1 in 18

Page 33: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Exc

el

Silo Tools

www2.Pardot.com/dreamforce2011

Page 34: Pardot - Dreamforce: Why Integrated Marketing Automation is a Must: Dreamforce 2011

Mathew Sweezey

[email protected]

@msweezey