Mathew Sweezey presents on marketing challenges today and the benefits of integration your CRM and your marketing efforts.
1.Can you Live without Marketing Automation? Why Integrated Marketing Automation is a Must Mathew Sweezey
2. What is ahead A little about me Marketing,like it was 1999 The Smartest man in 1999 The Real World Apprenda: A Marketing Automation Success Story 3. Mathew Sweezey Director of Sales, Pardot Europe 4. Jesse 5. Me 6. Prince: He recorded Party like its 1999 7. Excel Silo Tools Salesforce 1999 8. Email CRM Website Excel Silo Tools 9. Number of Leads ROMI 10. Spreadsheet Jockey 11. Lead A Lead B 12. Form = Lead Excel Trying to create these would invoke another type of "Four Letter word in 1999 13. This is not a lead The Lead Black hole 14. 1999 Silo Tools 15. Smartest Man in 1999 16. Excel Content 17. Excel Silo Tools Woof Woof 18. Marketing Automation In 1999 19. 2011 Silo Tools 20. Marketing Automation Its what happens when your CRM, Email, and Website are all in one house Silo Tools 21. Excel Salesforce.com 2011 22. Excel Big Brother Tracking 23. Lead Scoring Excel 24. Cold Leads In MQL Out Silo Tools 25. Sales now bows to your Greatness 26. Excel Automatic ROI Tracking 27. Thinks you deserve a Promotion So Jealous! 28. Excel Silo Tools 29. Form Submission Salesforce.com Excel Auto-responder Email Silo Tools 30. Marketing Team of 2 Salesforce.com + Marketing Automation Excel Silo Tools 31. 40 300 Excel Leads per month Silo Tools 32. Sales connectswith 1 in 4 MQLs instead of 1 in 18 Excel Silo Tools 33. www2.Pardot.com/dreamforce2011 Excel Silo Tools 34. Mathew Sweezey Mathew.email@example.com @msweezey