Overview of the Cradle to Cradle Certified products program

The Cradle To CradleCertifiedCM Products

Program

© 2013 Cradle to Cradle Products Innovation Institute

Roy VercoulenVice President

Head of European Operations

Cradle to Cradle

Cradle to Cradle is …

... a practice

… a design philosophy

… a quality standard


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This shows the way.

Productsshould make a positive mark on the world.

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Timeline

*MBDC – McDonough Braungart Design Chemistry

2005

MBDC* uses certification mark to denote achievement in Cradle to Cradle Design

2002

Published Cradle to Cradle Remaking the Way We Make Things

2010

Institute founded• Fundraising• Infrastructure

development• MBDC & EPEA

begin development of V3.0 protocol

2012

• Certification Standards Board created• Additional

assessor trained• Institute

launched V3.0


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A New Era for C2C Certification2010

The Cradle to Cradle Products Innovation Institute was founded by William McDonough and Michael Braungart to assume independent responsibility for:• Administration of the Cradle to Cradle

CertifiedCM Products Program • Development of the Cradle to Cradle

CertifiedCM Product Standard.


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Certifications to Date

Total• 515 certifications issued• 180 companies

In 2013• 32 new certifications • 17 new companies

Certification by Level

Basic

Bronze

Silver

Gold


The Cradle to Cradle CertifiedCM Products

ProgramRoles and Responsibilities


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C2CPII• A nonprofit organization • Exclusive license to maintain and

improve upon the rigorous Cradle to Cradle standard

• Exclusive authority to certify materials and products that meet these standards

• Generate demand among manufacturers, retailers, government agencies and the public for Cradle to Cradle CertifiedCM products


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About the C2CPII

Guide

Product manufacturers and designers in making safe and healthy things for our world through administration of the certification program and standard

Train

Assessors to conduct third-party assessments of a product’s materials and manufacturing process against the Cradle to Cradle Certified Standard

Educate

Consumers and other stakeholders about the value of certification

Certify Products by auditing third-party assessments and issuing certificates

Develop

Open resources, including a public database of “preferred” chemicals and materials list


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Funding

Bridge funding is provided by foundations and individuals. Self-sustaining revenues will result from training programs and certification (€ 2.000, - / € 500, -) and licensing fees.

Organization

The Institute is governed by an independent board of directors and is headquartered in San Francisco, California, with field-offices in Venlo and Amsterdam.

Initial Support

Initial support has been provided by the Dutch National Postcode Lottery and the Schmidt Family Foundation, established by Wendy and Eric Schmidt.


About the C2CPII

C2CPII Staff

Bridgett LutherPresident

Lewis PerkinsSenior VP Development;

Textiles & Apparel

Roy VercoulenVice President;

Head of European Operations

Susan KlosterhausSenior Scientist

Ben BezarkCertification Manager

Matteo KauschManager of Tech. Development

Will DugganCommunications

Stacy GlassBuilt Environment


C2CPII Board of Directors


Gerrit Bruggeman. Founder Real Time Branding

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Certification Standards Board (CSB)

• Rudi Daelmans, Desso• Adam Lowry, Method• Paul Murray, Shaw Industries• Angela Nahikian, Steelcase• Gabe Wing, Herman Miller• Jay Bolus, McDonough Braungart Design

Chemistry • Dr. Christoph Semisch, Environmental

Protection Encouragement Agency • Mary Davidge, Mary Davidge Associates• Maureen Gorsen, Alston + Bird• Dr. Susan Klosterhaus, C2CPII• Vacant position

11 member board consisting of

manufacturers, topical experts,

and other stakeholders,

tasked with oversight of

ongoing development of the certification

Standard


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CSB Role and Responsibilities

Responsible for … • Administers an appeals policy

pertaining to certification of Cradle to Cradle CertifiedCM products

• Oversees development and revision of the Cradle to Cradle CertifiedCM Product Standard (no revisions until 2015)

The CSB governs the Cradle to Cradle CertifiedCM Product Standard


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Accredited Assessment Bodies

Conduct assessment of product and manufacturing process based on the Cradle to Cradle CertifiedCM Product Standard

Increase number of certified products

At least two staff members trained by the C2CPII and partners

Accredited by the C2CPII based on qualifications and experience of staff members

Accredited for 2 years; re-accreditation required

Agree to terms of accreditation agreement


Subject to annual on-site audits

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Assessment Bodies vs. Assessor

Accredited Assessment Body

An entity accredited by the C2CPII to conduct

assessments

Accredited Assessor

An individual trained by the C2CPII to conduct

assessments under the auspices of an accredited

Assessment Body


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Responsibilities of the Assessment Body • Provide clients with guidance to achieve

certification based on extensive knowledge of the Standard and Cradle to Cradle principles.

• Perform assessments that will withstand rigorous examination by third-party certifiers.

• Develop and oversee continual improvement systems for achievement of Cradle to Cradle principles in operation.

• Maintain a staff that has current knowledge of Cradle to Cradle principles, thinking, and the Cradle to Cradle Certified Product Standard.


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Trained and accredited to conduct Materials

Assessments and/or General Assessments based

on expertise

All are qualified to lead and manage the certification assessment, and submit

final assessment summary reports to C2CPII


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Materials Assessments

Accredited to conduct Material Health assessments and calculate Material Reutilization Scores

General Assessments

Accredited to assess product information to meet requirements for all categories

Must subcontract Material Health assessments and calculation of Material Reutilization Scores to an Assessment Body accredited to conduct Materials Assessments

Details of coordination

To be negotiated between Assessment Bodies


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Certification Scheme Certification Scheme

Owner(C2CPII)

-Maintains Standard-Oversight of trademark licensing and use-Trains/accredits/audits assessors-Ensures consistency in assessor conformance to standard-Maintains product registry-Marketing, communications

Accredited Assessors (Consultants)

-Conduct product assessments-Assist in optimization strategies-Submit Assessment Summary Reports to Certification Body

Certification Body(C2CPII)

-Audits Assessment Summary Reports-Makes certification decision, issues certificates-Surveillance of certifications


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Cradle To CradleProduct Certification

Overview of Version 3.0 Standard


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Product Standard Applicability

Applicable to …

… all industry sectors except food and beverage

… materials, subassemblies, and finished products (materials and subassemblies are considered “products” for certification purposes)


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Product Standard ApplicabilityNot applicable to …• Processes • Buildings, countries, cities• Products from rare or endangered species (e.g.,

ivory)• Products with ethical issues (e.g., weapons,

tobacco, electric chair)• Companies involved in rain forest damage, child

labor, blood metals, or blood diamonds• Applicant involved in terror support or

racism/discrimination• Nuclear power and/or products used to produce

nuclear power• See Standard document for complete list


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Multi-attribute Standard

Categories are based on Cradle to Cradle principles.

Evaluates a combination of product metrics and company metrics.


The product certification process


Continuous Improvement

Note: Cradle to Cradle CertifiedCM is a certification mark exclusively licensed to C2CPII

Provisional


29© 2010-2012 McDonough Braungart Design Chemistry, LLC. All Rights Reserved

A Continuous Improvement Standard

Cradle to Cradle Certification of product or material

Inventory Assess Optimize

Material Health

Design products that are safe and healthy for

humans and the environment from

production to use to reuse

Safe ingredients perpetually cycled



MATERIAL HEALTH Basic Bronze Silver Gold Platinum

No Banned List chemicals

Materials defined as biological or technical nutrient

100% "characterized" (all generic materials)

Strategy developed to optimize x-assessed materials

At least 75% of materials assessed by weight

At least 95% of materials assessed by weight

No CMR chemicals in a form that may result in exposure

100% of materials assessed by weight

Formulation optimized (100% positive chemistry)

Meets Cradle to Cradle VOC emission standards

All process chemicals assessed and optimized

© 2013 Cradle to Cradle Products Innovation Institute 31

Material Reutilization

Design to eliminate the concept of “waste” with

intentional nutrient cycles to retain the full value of the nutrient

100% recovery and upcycling



MATERIAL REUTILIZATION Basic Bronze Silver Gold Platinum

Defined the appropriate cycle (TN or BN)

Plan for product recovery and reutilization

Material (re)utilization score ≥ 35



Nutrient management strategy complete

Material (re)utilization score of 100

Product is actively being recovered and cycled


Renewable Energy & Carbon Management

A future powered by renewable energy where manufacturers positively

impact energy supply, ecosystem balance, and

keep carbon in soil and vegetation

100%+ renewably powered



RENEWABLE ENERGY & CARBON MANAGEMENT Basic Bronze Silver Gold Platinum

Quantify purchased electricity and on-site emissions

Renewable energy and carbon management strategy

5% of purchased electricity is renewable or offset

5% of direct on-site emissions are offset

50% of purchased electricity is renewable or offset

50% of direct on-site emissions are offset

>100% of purchased electricity is renewable or offset

>100% of direct on-site emissions are offset

≥ 5% of embodied energy from Cradle to Gate is covered by offsets or addressed + optimization strategy


Water Stewardship

Treat water as precious resource by encouraging effective management

and use strategies

Water out is cleaner than the water coming in



WATER STEWARDSHIP Basic Bronze Silver Gold Platinum

No discharge violations within the last two years · · · · ·

Local- and business water issues characterized · · · · ·

Stated intent to mitigate identified problems · · · · ·

A facility-wide water audit is completed · · · ·

Process chemicals in effluent are characterized and assessed

· · · or

Strategy for >20% of supply chain water issues

Process chemicals in effluent are optimized

· · or

Progress against Silver level strategy

Water leaving the facility = drinking water quality ·


Social Fairness

Responsible business operations and ethics for

all stakeholders, including the supply

chain and the environment

A partner to all stakeholders


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SOCIAL FAIRNESS Basic Bronze Silver Gold Platinum

Conduct streamlined self-audit

Management plan to address identified issues

Social responsibility self-audit + positive impact strategy

Material specific audit/certification >25% of product

or

Supply chain issues investigated and strategy developed

or

Conduct an innovative social project

Two of the Silver-Level requirements are complete

All three Silver-Level requirements are complete

Third-party facility-level audit is complete


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Our Scorecard


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Certification Cycle & Recertification


• Each product certification is valid for two years under Version 3.0 of the Standard.

• Certificate holders must renew each certification prior to its expiration date to maintain their certified product status.

• As part of the recertification process, certification holders must work with an accredited assessor to submit an updated assessment summary report, which reports their good faith efforts towards continually improving their product across all five program attributes.

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In V3.0 Basic is a Provisional Level

• Establish baseline/inventory for each category

• Intended to facilitate getting ‘on the path to continuous improvement’

• Commitment to optimize over time

• Certifying ‘intent’

• Limited to one certification cycle (2 years)

• Cannot use Certification Mark on products (but allowed in print and web materials)


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A Quality Standard

• Independent, transparent, third-party program

• Rigorous, multi-attribute assessment

• Continuous improvement process

• A reference tool to select better products



Business

Overview of the Cradle to Cradle Certified products program