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Outsourcing Business from USA Is Viet Nam a sleeping 9ger? By Shivaji (Sam) Sengupta [email protected] www.shivaji.info www.LinkedIn.com/in/shivaji [email protected]/ShivajiSengupta

Outsourcing Business from USA: Is Vietnam a sleeping tiger?

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This is the slide deck that Mr. Shivaji Sengupta presented in the 27th CIO Vietnam offline event.

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Page 1: Outsourcing Business from USA: Is Vietnam a sleeping tiger?

Outsourcing  Business  from  USA    Is  Viet  Nam  a  sleeping  9ger?  

By  Shivaji  (Sam)  Sengupta  

[email protected]  www.shivaji.info    

 www.LinkedIn.com/in/shivaji  

[email protected]/ShivajiSengupta  

Page 2: Outsourcing Business from USA: Is Vietnam a sleeping tiger?

Worldwide  and  U.S.  Business  Process  Outsourcing  Services  2012-­‐2016  Forecast  

IDC  expects  the  worldwide  BPO  market  to  reach  $202.6  billion  in  2016,  represenQng  a  five-­‐year  CAGR  of  5.3%.  The  U.S.  market  is  expected  to  grow  at  a  five-­‐year  CAGR  of  4.2%,  reaching  $92  billion  in  2016.      IDC  concludes  that  BPO  services  vendors  are  beginning  to  assist  the  transforma9on  efforts  of  their  customers.  Evidence  is  now  seen  in  case  studies  from  providers  that  describe  case  studies  where  they  have  leveraged  their  automated  sub-­‐process  solu9ons,  big  data,  business  analy9cs,  mobility,  cloud  delivery,  and  so  forth,  and  as  a  result,  customers  are  not  only  reducing  errors/defects  in  their  processes  but  beginning  to  standardize  processes  globally,  analyze  business  performance  (oLen  in  real  9me),  and  gain  more  insight  and  control  over  their  business  operaQons.    

©  Shivaji  Sengupta  2013-­‐2015  All  Rights  Reserved  

Page 3: Outsourcing Business from USA: Is Vietnam a sleeping tiger?

Latest  Trends  affecQng  the  USA  Outsourcing  Model  

Here  are  few  trends  which  give  idea  of  what  is  stored  in  future  for  this  outsourcing  industry:-­‐  1.  Client  will  ask  for  increased  standardized  solu9ons  from  their  

outsourcing  contracts,  so  the  vendor  will  have  to  differenQate  their  services  through  performance  rather  than  pricing.  

2.  Industry  leaders  and  analysts  predict  that  industry  will  face  cost  pressure,  though  short  term,  and  Vendors/service  providers,  will  be  under  pressure  for  more  flexible  pricing  contracts.  

3.  Smaller  alliances,  which  have  focus  on  opera9onal  efficiencies,  good  quality  control,  lesser  back  office  costs,  will  have  rising  trend.  

4.  The  rising  energy  cost  will  pressure  companies  to  look  for  areas  where  cost  reducQon  can  be  done.  Taking  advantage  of  technology  and  outsourced  work  to  save  cost  will  be  on  the  priority  list  of  the  companies.  

5.   Cloud  based  technologies  will  grow,  as  they  are  cost  effecQve.  

©  Shivaji  Sengupta  2013-­‐2015  All  Rights  Reserved  

Page 4: Outsourcing Business from USA: Is Vietnam a sleeping tiger?

BPO  Maturity  Scale  

Ad Hoc

Defined

Linked

Integrated

Functional strong,Process barely visible

Functional strong,Process boundaries visible

Functional strong,Process strong butwith gaps

Functional and Process strong

Increasin

g BPO Maturity

Key: - Process orientation- Functional orientation

Page 5: Outsourcing Business from USA: Is Vietnam a sleeping tiger?

Types  of  BPO  

©  Shivaji  Sengupta  2013-­‐2015  All  Rights  Reserved  

★  

★   ★  

★  ★  

Page 6: Outsourcing Business from USA: Is Vietnam a sleeping tiger?

Finance  and  AccounQng  BPO  

©  Shivaji  Sengupta  2013-­‐2015  All  Rights  Reserved  

Page 7: Outsourcing Business from USA: Is Vietnam a sleeping tiger?

Outsourcing  advances  in  Publishing  Business  

©  Shivaji  Sengupta  2013-­‐2015  All  Rights  Reserved  

Page 8: Outsourcing Business from USA: Is Vietnam a sleeping tiger?

Insurance  Processin

g  

©  Shivaji  Sengupta  2013-­‐2015  All  Rights  Reserved  

Page 9: Outsourcing Business from USA: Is Vietnam a sleeping tiger?

★  ★  

Three  Tenets  of  BPO  

Flexible  &  Stable  

 ConQnuous    Incremental  Training  &  Mentoring  

 

Standardized  and  

Repeatable    

Process  People  

BPO  

Technology  

Technical  Specialist  

 Human  Capital  

Sub  Contract  

 Clients  

©  Shivaji  Sengupta  2013-­‐2015  All  Rights  Reserved  

Page 10: Outsourcing Business from USA: Is Vietnam a sleeping tiger?

Top  IT  Outsourcing  DesQnaQons  

©  Shivaji  Sengupta  2013-­‐2015  All  Rights  Reserved  

✪  

✪  ✪  

✪  India  51%  

China  3%  

Philippines  21%  

Ireland  7%  

Page 11: Outsourcing Business from USA: Is Vietnam a sleeping tiger?

Advantage  India  

As  the  markets  in  outsourcing  have  become  Knowledge  intensive,  India  has  become  the  most  preferred  global  hub  for  outsourcing  for  knowledge  services  (KPO).  India  has  large  pool  of  skilled  manpower  resources  such  as  Chartered  Accountants,  MBAs,  Doctors,  Lawyers,  Research  Analysts,  Sogware  engineers,  which  is  necessary  for  growth  of  KPO.      The  areas  of  KPO  are,  where  India  has  edge  over  other  desQnaQons,  are  :-­‐  1.  Finance  and  AccounQng  outsourcing  2.  Legal  Outsourcing  3.  Services  that  require  advanced  English  like  Content  and  Medicine    

©  Shivaji  Sengupta  2013-­‐2015  All  Rights  Reserved  

Page 12: Outsourcing Business from USA: Is Vietnam a sleeping tiger?

China  Challenges  

Undertaking  any  form  of  business  transacQon  in  china  presents  unique  challenges  as  a  result  of  both  cultural  and  regulatory  factors.        High  levels  of  employee  churn  amongst  outsourced  service  providers  coupled  with  limited  cultural  awareness  of  the  importance  of  proprietary  informaQon.  It  is  important  to  note  that  the  PRC  IPR  enforcement  regime  is  focused  heavily  upon  registered  rights,  so  local  registraQon  of  IPR  within  china  can  be  helpful.      There  are  several  key  challenges  which  need  to  be  addressed  in  a  china  outsourcing,  including:    •  Language  •  Due  Diligence  •  Regulatory  •  ProtecQng  IP  •  Contractual  

©  Shivaji  Sengupta  2013-­‐2015  All  Rights  Reserved  

Page 13: Outsourcing Business from USA: Is Vietnam a sleeping tiger?

Advantage  Philippines  

From  an  outsourcing  perspecQve,  the  Philippines  is  one  of  the  global  Qtans.  Ranked  2nd  ager  India  as  a  business  process  offshoring  market  by  desQnaQon,  the  Philippines  has  emerged  as  a  power-­‐player  that  has  aggressively  taken  advantage  of  the  outsourcing  trends  over  the  past  decade.  Choosing  the  Philippines  for  your  BPO  requirements  presents  disQnct  advantages:          •  Lifestyle,  language  and  professional  skills  that  are  culturally  specific  to  Western  

partners  •  A  mature,  funcQonal  democracy  operaQng  in  a  free-­‐trade  environment  •  A  steady  supply  of  highly  qualified  and  skilled  manpower  •  Well  organized  and  workable  labour  laws  •  English  speaking  populaQon  •  A  'value  added'  and  pro-­‐acQve  work  ethic  •  Access  to  state-­‐of-­‐the-­‐art  technology  •  Deregulated  financial  systems  •  U.S.  based  legal  system    

©  Shivaji  Sengupta  2013-­‐2015  All  Rights  Reserved  

Page 14: Outsourcing Business from USA: Is Vietnam a sleeping tiger?

Country  Snap  Shot  –  BPO  PerspecQve  

India   China   Philippines   Ireland  

High  End  BPO    

Process  Maturity    

Technology  Competence  

 

Scale    

Project  funding  

High  End  BPO    

Language    

Process  Maturity  

High  end  BPO    

Quality    

Technology  Competence  

Rising  Costs    

Quality  Issues    

Rising  Costs    

Language    

Low  end  BPO  

Labor  Shortage      

High  Cost    

Tax  Benefits  Gone  

PosiQ

ves  

NegaQ

ves  

©  Shivaji  Sengupta  2013-­‐2015  All  Rights  Reserved  

Page 15: Outsourcing Business from USA: Is Vietnam a sleeping tiger?

©  Shivaji  Sengupta  2013-­‐2015  All  Rights  Reserved  

Weakness     Threats  

Strengths   Opportunity  

Viet  Nam  SWOT  

ENVISIO

N  RE

COGN

IZE  

DEVELOP  

REDUCE  

Clients  Looking  for  AlternaQves  

ConnecQvity  

Real  Estate  costs  

Focused    Delivery  Teams  

 Language  

25%   50%   100%  SCALE        OF  IMPACT          

Business  Friendly  

Geography  

Young  Workforce  

AccounQng  Standards  

Sub  ContracQng  

Value  BPO  Processes  

Domain  Experience  

InflaQon  

Stable  Government  Labor  Costs  

Technology  Skill  Sets   Technology  Infrastructure  

Regional  Business  

Page 16: Outsourcing Business from USA: Is Vietnam a sleeping tiger?

Core  Team  -­‐  Trainer  

Vietnam  Plan  of  AcQon  

BPO Capability

Workflows  &  Technology  

Partnerships  &  Alliances  

Business  Development  

Market  –  India    

Market  –  USA  

Market  –  EMEA  

©  Shivaji  Sengupta  2013-­‐2015  All  Rights  Reserved  

Page 17: Outsourcing Business from USA: Is Vietnam a sleeping tiger?

Its  not  all  about  wages  

©  Shivaji  Sengupta  2013-­‐2015  All  Rights  Reserved  

Page 18: Outsourcing Business from USA: Is Vietnam a sleeping tiger?

Healthcare  Outsourcing  

Page 19: Outsourcing Business from USA: Is Vietnam a sleeping tiger?

What  is  Healthcare  

Health  insurance  is  designed  to  give  you  peace  of  mind.  It  allows  you  to  focus  on  your  health  -­‐-­‐  instead  of  medical  bills  that  could  pile  up  when  you  are  not  feeling  well.    When  a  individual  buy  health  insurance,  the  health  plan  pays  for  many  of  your  medical  expenses,  whether  you  visit  your  doctor  for  prevenQve  care,  such  as  a  yearly  check-­‐up,  or  you  receive  medical  treatment  for  a  health  concern.  Health  Insurance  can  also  help  cover  your  bills  if  you  need  to  go  to  the  emergency  room.    Your  health  insurance  can  protect  your  family  members  as  well,  and  even  extend  beyond  medical  care:  certain  kinds  of  insurance  can  lower  the  cost  of  prescripQon  drugs,  and  vision  and  dental  care.    You  can  buy  health  insurance  through  your  employer,  a  broker,  and  directly  from  an  experienced,  accredited  insurer  such  as  a  Health  Insurance  Company.  You  pay  a  premium  -­‐-­‐  a  monthly  charge  -­‐-­‐  for  your  insurance  and  if  you  get  insurance  through  your  employer,  your  employer  may  also  pay  some  of  the  cost.    You  ogen  pay  some  other  costs  toward  medical  bills,  too.  

©  Shivaji  Sengupta  2013-­‐2015  All  Rights  Reserved  

Page 20: Outsourcing Business from USA: Is Vietnam a sleeping tiger?

Healthcare  Programs  

• Mailroom/Claims  Capture  

• Membership  and  Provider  Eligibility  

• Edit  ResoluQon  for  Suspended  Claims  

• Provider  /Member  Correspondence/Suspended  Claims    

Claims  Processing  

• Print  and  Fulfillment  of  Membership  Kits  

• Inbound  &  Outbound  Mailroom  OperaQons  

• Membership  ApplicaQon  Review    and  Approval    

• Premium  Processing  

• Membership  Enrollment  Card  ProducQon  and  fulfillment  Enrollment  &  Membership  Management  

• Provider  Contract  Fulfillment  

• Contract  Approval  and  CredenQaling:  Direct  Access  into  Client’s  ApplicaQons  

• Contract  Repository  &  Workflow  

• CredenQaling  File  Conversion  

Provider    Contract  &  Creden9aling  Management  

• Premiums  /  Provider  Reimbursements  /  PBM  Payments  

• EOB    DistribuQon/Processing/Payments  

• Address  Search  Processing  • CMS  Compliance  Trail  

Payment  Processing      

• Print  and  Le@er  GeneraQon    for  Surveys  

• Capturing  of  Survey    Responses  

• Outbound  /  Inbound  Call    Center  

Coordina9on  of  Benefits  (Commercial,  RxCOB)  

• USPS  /  Fax  /  CD-­‐ROM  Processing  

• Repository  /  Workflow  ApplicaQons  • InvesQgaQon  /  Audit  /  QA  • Audit  Trail  Adhering  to  Compliance  Measurements  for  Case  TAT  

• Integrated  Le@er  GeneraQon  to  Providers  and  Insured  • Document  Fulfillment    • ANSI  837  Receipt  

Fraud  &  Abuse,  Hospital  Bill  Audit  

• Complete  InformaQon  Channel  for  Medical  Benefit  RequesQng  

• Instant  NoQficaQon  for  Expedited  Requests  • Integrated  Variable  Content  Management  for  Approval  and  Denial  

Pre-­‐Authoriza9on  &  Referrals  

• Mailroom  OperaQons  

• Repository  Workflow  

• Address  Search  Processing  • CMS  Compliance  Trail  

• Address  correcQon  and  re-­‐mail  

Return  Mail  

©  Shivaji  Sengupta  2013-­‐2015  All  Rights  Reserved  

Page 21: Outsourcing Business from USA: Is Vietnam a sleeping tiger?

Payment  Methodology  

MEMBER ENROLLS IN AN INSURANCE PLAN THROUGH EMPLOYER

PATIENT GOES TO A PHYSICIAN/HOSPITAL

PHYSICIAN/HOSPITAL PROVIDES SERVICES

PRVOIDER PREPARES AND SUBMITS THE MEDICAL CLAIM TO THE INSURANCE COMPANY.

CLAIM IS RECEIVED AT HEALTH INSURANCE COM. THROUGH FAX/ ELECTTONICALLY, ETC.

CLAIM IS DATA ENTERED

CLAIMS LOADED INTO THE ADJUDICATION SYSTEM

INSURANCE COMPANY VERIFIES THE CLAIM

INSURANCE COMPANY PAY /DENY THE PROVIDER  

 ©  Shivaji  Sengupta  2013-­‐2015  All  Rights  Reserved  

Page 22: Outsourcing Business from USA: Is Vietnam a sleeping tiger?

AdjudicaQon  Process  

Member  ValidaQon  

Provider  ValidaQon  

DOS/POS/DX/Procedure  Code/Modifiers/Billing  Amount  

ValidaQon  

Edits/Suspend    ValidaQon  

Resolve  the  edits  based  on  claims  P&P  

End  Process  (File/Deny)  

©  Shivaji  Sengupta  2013-­‐2015  All  Rights  Reserved  

Page 23: Outsourcing Business from USA: Is Vietnam a sleeping tiger?

Claims  AdjudicaQon  and  Adjustments  

Capabili9es   Exper9se  

Fully  Insured/Self-­‐Funded  

Commercial/Managed  Care(HMO,  POS)/  

Indemnity  (PPO,  OOAPPO)  

Mul9ple  Surgery  Reduc9on/CCI/NCD  

Pre-­‐Authoriza9on  &  Penal9es    

Timely  filing/  Provider  Appeals    

Re-­‐Pricing    

 MEDICAL–  Professional,  Ins9tu9onal,  Prescrip9on,    Rehabilita9on,  ER,  DMEPOS  

 DENTAL  –  Oral  Surgery,  Orthodon9cs,  Periodon9cs    Prosthodon9cs,  Endodon9cs  

                 VISION    –  Rou9ne  Vision,  Preven9ve  Vision,  Lens&    Frames,  Lab  order  Entry  

Psychiatric–    Psychology,  Mental  Health,  Stress  Management    

 

Strong  Project  Management  Team  

Proven  Quality  Management  System  

Unique  Training  Methodology  

Buddy  System–Unique  Knowledge    

sharing  plaiorm  

Skilled  Examiners  &  SMEs  

Plan  Coverage   Product  Coverage  

•  Six  Sigma  Control  •  Best  Prac9ces  Deployment  

•  Team  Based  Performance  

•  Web  Interfaced  Dashboard  Services    

•  Buddy  System  •  Progressive  Evalua9on  

•  Train-­‐the-­‐Trainer  Approach  

•  People  Focused  Career  Progression  

•  Quality  Control  Process    

•  Stra9fied  Internal  Audit  Controls  

•  QC  Tools  based  Analysis  &  CAPA  

•  Knowledge  Agreement  Analysis  

•  Sta9s9cal  Process  Controls  

•  Competency  Resource  Mapping  

•  ISO  Cer9fied  Process  Documenta9on  

•  Con9nuous  Process  Improvement  

• Intranet  Knowledge  Base  Tool  

• Web  based  PPM  and  TAT  Controls  

• Secured  and  Integrated  Workflow  Model  

• Semi-­‐Automa9on  Custom  Developed  Tools  

Methodology  

Delivery  

Quality  

Process  Control  

Technology  

©  Shivaji  Sengupta  2013-­‐2015  All  Rights  Reserved  

Page 24: Outsourcing Business from USA: Is Vietnam a sleeping tiger?

Typical  SoluQon  

 

•  Current Work for Daimler Trucks NA (Portland, OR)

•  Accounts Payable Workflow Solution

•  Just Renewed Contract for an Additional 5 Years

•  Potential Architecture Leverage of Existing Platform for DAG Services (Moving Towards One Main System)

•  Potential Ramp Time Reductions for DAG Based on Knowledge Gained from DTNA Implementation

Client  

©  Shivaji  Sengupta  2013-­‐2015  All  Rights  Reserved  

Page 25: Outsourcing Business from USA: Is Vietnam a sleeping tiger?

Typical  Project  Team  

Delivery  Head

Site  Head

OperaQons Training Quality

Support  Team

Recruitment

AdministraQon

IT

InformaQon   Security

Program   Management  Team

Account   Manager

Director  PMO

Technical   Project  Manager

SME  /  Business   Analyst

Technology

Design

Development

TesQng

Release   Management

©  Shivaji  Sengupta  2013-­‐2015  All  Rights  Reserved  

Page 26: Outsourcing Business from USA: Is Vietnam a sleeping tiger?

Typical  Team  Approach  Bu

ild  Ven

dor  &

 Client  Teams  

Project  P

lann

ing  

Project  Ini9a

9on  

Solu9on  Analysis  

Func9onal  Requirements    

(Including  Desired    Quality  Levels)  

Detail  Design  

Solu9on  Configura9on  &  Prototyping  

Deployment  Planning  

Systems  Test  

 Stress  Test  

 Documenta9on  

User  Training  

Implementa9on  

Produc9on  

Prepara9on   Solu9on  Analysis   Implementa9on  

©  Shivaji  Sengupta  2013-­‐2015  All  Rights  Reserved  

Page 27: Outsourcing Business from USA: Is Vietnam a sleeping tiger?

THANK  YOU  

Q  &  A