What’s In a Name?

Symbolizes our dedication to the Orthodontic profession and the synergies that we leverage between patient, doctor, supplier and our organization.

TM

An Experienced PartnerOrthoSynetics™ has provided support services to help build successful orthodontic practices for more than 15 years.

• Headquarted in Metairie, Louisiana Offices in Dallas, Orlando and Atlanta

• More than 120 Employees

• More than 150 Doctors and 350 offices

What We ProvideOur suite of business services relieves you of the day-to-day burdens of operating a practice:

• Marketing/Advertising• Practice Enhancement Services• Human Resources• Information Technology Systems & Support • Financial Reporting• Purchasing• Patient Financial Services

• You retain control of your practice

• We help you grow starts

• We help make your practice more efficient

• Giving you growth with a better lifestyle

You Retain ControlOrthoSynetics™ allows you to be a doctor … to serve your patients while we help manage your practice.

OrthoSynetics™ helps you:

• Focus on patients.

• Increase your starts.

• Improve efficiencies.

• Reduce your stress.

Building Your Practice

Dr. Sheila Birth; Ft. Worth, TX:

“When I joined OrthoSynetics about ten years ago, my practice was doing $2 million, but today, we’re on track to make more than $10 million. OrthoSynetics showed me how to run the business and how to run it more efficiently.  “Prior to OrthoSynetics, we had a smaller payroll, a smaller office and were making less money – but were spending a lot of extra time on things like human resources, accounts payable, payroll, working on our 401k and paying bills. Now, I can concentrate on more on being a doctor and treating my patients, instead of spending a lot of my time on those other issues.” 

Building Your Practice: In Their Own Words

• Marketing/Driving Starts Starts Down Industry Wide

• Human Resources High Staff Turnover

• Execution Expertise We don’t just advise … we implement

Industry Analysis

Orthodontic industry starts have been down 5 years in a row.

• Dentists entering less evasive side of orthodonticsReferrals are downTrends are projected to continue

Driving Starts: Industry Trends

OrthoSynetics practices are driving new starts with an increased margin.

Driving Starts: Beating the Trends

• Averaging 17 new starts each month.• Industry case starts average $4850 • Industry achieves 50% case margin• OrthoSynetics doctors achieve 60% case margin• Practices spending 4.5% of revenues on marketing are growing revenues and profits.

A full suite of marketing services to help you drive starts:

Marketing & Advertising

• Mass Media Campaigns

• Brand Development

• Website Development

• Targeted Mailers

• Referral Programs

Marketing & Advertising:Television Commercials

Marketing & Advertising:Web Site Development

Marketing & Advertising:Direct Mail/Print Materials

Dr. Raj Angolkar, Seattle, WA:

“I’ve been with OrthoSynetics for about ten years, and over that time, the company’s innovative marketing services – especially television advertising – helped fueled my practice’s growth.   “The company’s use of direct marketing has definitely helped bring patients through the door – and as they continue to innovate their marketing, it will help even more.  I look forward to growing with them into the future.”  

Marketing & AdvertisingIn Their Own Words

Practice Enhancement Services

• Works with you and your staff to achieve practice goals• Reviews office financials/practice procedures • Provides operational guidance• Annual practice planning and goal setting sessions• Practice scheduling analysis and monitoring • New patient production analysis• Assistance with staffing issues• Office manager training and development

A Practice Enhancement Consultant is assigned to each affiliated practice:

Industry-wide, the average ortho office has 100% turnover every 2 years.

• Biggest challenge: Hiring and retaining good staff.

• Second challenge: Keeping staff motivated

• OrthoSynetics works with doctors to reduce turnover, improve staff satisfaction

Human Resources

OrthoSynetics™ simplifies your Human Resources, providing:

Human Resources

• Administration & management of benefit plans• Federal, state, and local payroll tax filings• Annual W-2 and 1099 processing• Employee direct deposit programs• Biometric time keeping and control systems• Employee wage management and review tracking• Unemployment claims management• Employee Written Policies & Procedures Manual• Worker's compensation claims processing• New hire process- verification, orientation & set up• Labor law compliance postings

We are the ONLY company offering full service business solutions to be successful in today’s changing business climate:

Execution Expertise

• Marketing• Human Resources/Staffing• Practice Development• Technology – Software, Hardware, Infrastructure• Purchasing• Accounting, Accounts Payable, Cash Management• Facility Management• Patient Financial Services – Billing, Insurance Claims, Collections

Affiliated w/ Mgmt. Company Not Affiliated

# Years in Practice 23 19# Satellite Offices 1.6 .6Full Time Employees 6.9 5.2Total Referrals 419.1 336.6Case Starts 341.5 226.0Active Treatment Cases894.4 523.6Total Chairs 9.0 6.8Patients per day 68.2 50.5Gross Income $1,132k $909kNet Income $514K $418k*

JCO Survey, 2005

Practices More Successful

• Providing you with the expertise and services to be successful in today’s changing business climate

• Your “One Stop Shop” for helping your run your practice

• Leaving you in control of your practice

• Helping you live a Better Lifestyle

OrthoSynetics™

OrthoSynetics™: In Their Own Words

Dr. Bill Pickard, Fayetteville, AR:

“OrthoSynetics has completely transformed my practice. Between 2002 (the last year before I joined OrthoSynetics) and now, our production increased 1,000%, our collections increased 900%, and my personal income increased 1100%.

“Nothing else changed – not the orthodontist, not the staff, not the city and not the locations. The only thingthat changed in my practice life is OrthoSynetics.

“Period.”

Can I take you through the agreement?

… Let us Do the Rest.

Shall I Walk You Through the Agreement?

Your Passion is Patient Care …