Aesthetics &

Origination Design&

Design Thinking

Gregg Gullickson

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Aesthetics

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Can organizations be beautiful?

More specifically can organizational designs be beautiful?

Tim Brown - IDEO

http://designthinking.ideo.com/?p=451

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We shape our buildings

and then

Our buildings shape us

Winston Churchill

organizations

organizations them

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Organizations are living things.

This isn’t a metaphor.

It is the way it is.

Richard Tanner Pascale

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For millennia, humans have tried to comprehend the wing by examining its parts and from different points of view.

But the whole wing is much more than the sum of its elements and structures: It is in the whole that beauty and grace emerge

alongside breathtaking performance.

Paul Clements and Others – Documenting Software Architecture

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Aesthetics is a branch of philosophy dealing with the nature of beauty, art, and taste, and with the creation and appreciation of beauty.

Aesthetics studies new ways of seeing and of perceiving the world.

See

Do Think

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In organization design, aesthetic considerations include clarity and simplicity, recognizable repeating

patterns, and graceful harmony among design elements.

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Aesthetics happen.

Porter Arneill

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Organization

Design

Hasa

AffectsPeople+Employees+Customers

+Stakeholders

Aesthetic

Affects

Hasa

Des

ign

Th

inki

ng

DesignerMakes

HasaFunction

Hasa

Affects

Takesinto

account

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Organization

Design

Hasa

AffectsPeople+Employees+Customers

+Stakeholders

Aesthetics

Affect

Many companies have been embracing a whole-systems approach to service and product design built on a user experience foundation.

Could this work for org design also – user/human/people -centered org design?

Hasa

Des

ign

Th

inki

ng

DesignerMakes

Hasa

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Engineering Nature

Architecture – Design Thinking

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Design Thinking

19DT

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You cannot think your way into a new way of acting, you have to act your way into a new way of thinking – the late Jerry Sternin

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But like art and qualitative inquiry, design thinking can be viewed much less as something that you do, but rather a way of positioning oneself relative to the topic of interest.

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Self – Team – Organization – Society – Fad/TBU?

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Mindset

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Empathy

Integrative thinking

Optimism

Experimentation

Collaboration

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May I have an empathy grande – no make it a venti?

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EHF

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Integrative Thinker for the Ages

28Thanks to Dan Heath for the idea – Read Switch

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I am an optimist. It does not seem too much use being

anything else.

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William ShakespeareHenry Wadsworth LongfellowA. A. MilneLaura Ingalls WilderHelen KellerCarl RogersFred RogersDick ClarkDonna ReedJacqueline Kennedy OnassisNeil DiamondTom BrokawJames HerriotAnnie Dillard James TaylorJulia RobertsScott BakulaTerri GrossAmy TanJohn F. Kennedy, Jr.Lisa Kudrow

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Beware of the Big Fix

Experimentation

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New Collaboration The Stanford Graduate School of Business is developing new multidisciplinary programs with the seven other schools at Stanford University and serving as a resource in preparing leaders for the 21st century.

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Doing

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questions?Tim Brown’s – Change by Design

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Where do you find good ideas?Do you often find ideas that change everything in a windowless conference room, with bottled water on the side table and a circle of critics and skeptics wearing suits looking at you as the clock ticks down to the 60 minutes allocated for this meeting? If not, then why do you keep looking for them there? The best ideas come out of the corner of our eye, the edge of our consciousness, in a flash. They are the result of misdirection and random collisions, not a grinding corporate onslaught. And yet we waste billions of dollars in time looking for them where they're not.

A practical tip: buy a big box of real wooden blocks. Write a key factor/asset/strategy on each block in big letters. Play with the blocks. Build concrete things out of non-concrete concepts. Uninvite the devil's advocate, since the devil doesn't need one, he's doing fine.Have fun. Why not? It works.

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It’s not about tools, it’s about ideas (but there are a lot of neat tools – a few in the back-up slides)

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Org design

Strategic planning

Team building

Communications

Stakeholder management

Culture change

Leadership coaching

Problem solving

IT

…

DTDT

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Let’s let go of “resistance to change”

and “burning platforms”

What Change Will We Help Design?

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References

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For more on DT

50http://sloanreview.mit.edu/the-magazine/files/saleable-pdfs/50410.pdf

51http://usacac.army.mil/CAC2/MilitaryReview/Archives/English/MilitaryReview_20090430_art016.pdf

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Tools

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HearHear CreateCreate DeliverDeliver

IDEO – Thanks for sharing

(shouldn’t we?)

http://www.ideo.com/work/item/human-centered-design-toolkit/

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