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Create professional campaign landing pages easily ‘Don’t outspend…out think!’

Optimised Landing page software

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Crunch DMC, have developed a new piece of marketing software called Campaign Page (CP), which allows users to create optimised landing pages within minutes, without the need of IT development experience or any website integration. CP is a responsive design, so automatically optimises to any device (smartphone, tablet, desktop) a user has engaged with the client brand. It also improves marketing performance for both online and offline marketing campaigns. Our website for the product is www.campaignpage.co.uk and here is an example of a CP page - http://beatbullying.campaignpage.co.uk/make-a-donation/ - if you click on this from a mobile or tablet device you will see how the page automatically optimises to the device.

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Page 1: Optimised Landing page software

Create professional campaign landing pages easily

‘Don’t outspend…out think!’

Page 2: Optimised Landing page software

Did you know…

The most successful campaigns are attributed to optimised landing pages

• Optimised landing pages increase conversion rates by at least 25% - Omniture*

• 1 in 3 searches on Google are done on a mobile

• Mobile web will be bigger than desktop internet use by 2015 – Morgan Stanley

• July-December 2012 – 41% of all emails where opened on a mobile device, upto from 36% January-June 2012 – Knotice

*Omniture 2009 – a global leading web analytics company

Page 3: Optimised Landing page software

• An optimised landing page solution

• An opportunity to help advertisers improve results from all types of advertising activities

• A way to connect offline response and mobile respondents

• An opportunity for advertisers to test-review-revise campaigns

• An alternative destination for advertising campaigns

What is ‘Campaign Page’?

Page 4: Optimised Landing page software

Why we created ‘Campaign Page’?

Campaign Page is a response to the difficulties and frustrations we observed when managing over 1500 campaigns. Observations:

• POOR user engagement when directing traffic to homepage • Resource issues to create dedicated landing pages • Low conversion rates with no obvious or multiple Call To Actions (CTA) • Many landing pages are POORLY optimised to convert response • Most landing pages are NOT mobile optimised

Net result:

• Disappointment – poor Return On Investment (ROI) • Low rates of engagement and high bounce rates • Ineffective ad spend

Page 5: Optimised Landing page software

How can Campaign Page add value?

• Increase conversion rates and improve marketing performance

• Optimise results on dedicated landing pages

• Create, test and analyse without website integration

Page 6: Optimised Landing page software

Increase conversion rates and improve marketing performance:

• Dedicated (or optimised) landing pages can increase campaign conversion rates by 25%*

• They communicate a specific message more and capture response more effectively than a company website so respondents are more likely to convert to a sales lead or a customer

• Pages are mobile optimised - improved user experience & performance

• Manage response from all types of marketing – online, mobile, offline and email

• Different landing pages can be used to test and analyse response and to adapt campaigns – better consumer/customer insights

• Higher conversion rates and better customer insights will improve marketing performance

*Omniture 2009

Page 7: Optimised Landing page software

Optimising results on landing pages Zero website integration

• Isolating the message and promoting a single Call To Action (CTA) improves response and increases campaign conversion rates

• CP landing pages are automatically optimised for all mobile devices and use QR codes to connect offline campaigns with mobile consumers

• 3.3m UK (or 11.4%) consumers scanned a QR Code in Q2 2012 – comScore • 43% increase YoY Q2 2011

• Zero integration means no website disruption, fewer stakeholders, less process and faster implementation more creative approaches and greater agility

• Easy to use technology and reporting capability – ability to incorporate 3rd party tracking

Page 8: Optimised Landing page software

CP – Responsive Design:

Responsive design for all formats

Campaigns are optimised for all types of devise so that the same page responds to PCs, tablets and mobiles to deliver the best user experience.

Optimised landing page Videos and visuals to enhance engagement Single call to action and no opportunities to distract Story board to enhance the proposition and engage Social media links and contact details Full branding capability with choice of styles and colours

Page 9: Optimised Landing page software

CP – Multi channel destination:

CLASSIFIEDS &

DIRECTORIES

DIGITAL

PPC, Social,

Display

PRINT

Display,

Recruitment INSERTS

EXHIBITIONS

Registrations

PR & ePR

EMAIL

Newsletters,

Email

Marketing

MOBILE

QR Codes,

Display

COMPANY WEBSITE

Page 10: Optimised Landing page software

CP – Performance Management:

PPC

CAMPAIGN

SOCIAL MEDIA

DISPLAY

MOBILE

PR & ePR

PRINT

EFFECTIVELY

MONITOR ROI BY

MEDIA RATHER

THAN CAMPAIGN

Page 11: Optimised Landing page software

CP – OPTIMISED LANDING PAGE

Better engagement

Isolated proposition

Improved conversion

CAMPAIGN

TRAFFIC

FILE

DOWNLOAD

CALL TO ACTION /

ENGAGEMENT

HYPERLINK EMAIL

CAPTURE

COMPANY

WEBSITE

FILE

DOWNLOAD

COMPANY

DATABASE

VIDEO

ENGAGEMENT

SOCIAL

ENGAGEMENT

REMARKET TO

DATABASE

COMPANY

WEBSITE

COMPANY

DATABASE

Campaign Page – optimising results:

Page 12: Optimised Landing page software

Non optimised vs. OPTIMISED pages…

Advertising Campaign promoting 50% discount on all treatments:

Non optimised landing page: OPTIMSED LANDING PAGE:

• Poor campaign message match • Too many interaction points • No clear Call To Action (CTA) • 15 CTA’s on homepage

• Explicit campaign messaging • Limited distractions • Single dominant CTA • Additional social media connections

Page 13: Optimised Landing page software

Campaign results – £30 Adwords

October 2012 – 50% discount offer: • 55 clicks • 5 calls • 2 bookings

January 2013 – 50% discount offer: • 47 clicks • 25 conversions/email address • 31 treatments booked

Page 14: Optimised Landing page software

£349 – 12 months access to Campaign Page System which includes: • 2 x Campaign Pages • Self service edit facility (no additional charges) • Mobile optimisation • Page builder service – page creation within 72hrs (maximum) • Page fully hosted on Campaign Page servers • Secure username and password – manage and edit pages • QR code provided for a single campaign page

Options:

• Additional Page – £79 (includes new QR code) • Additional CP Services:

• Image sourcing and resizing – £79 per page • Video editing – £79 per page

Campaign Page pricing