Open Everything - Kris Krug Keynote

Open Everything

Social Tech Training, June 2008Kris Krug

1Monday, June 23, 2008

What is Web 2.0 vis a vis Philosophic and Cultural Shift

Many words used to describe what all this new web stuff is all about ... i think the common demoninator is Open ness

Part of the fabric


More than just flavor of the day, this "stuff" represents an idealogy that fundamentally changes the way of doing business and draws itʼs character from activism and NGO community.

Open Culture


let’s begin away from the technology part of this - technology can be intimidating and the acronyms/jargon/buzzwords can overwhelm and confuse - it’s all about making communication better, making relationships more diverse

Give it away

(photo by Franz Patzig)

4Monday, June 23, 2008changing copyright - technology has obsoleted copyright law in a way prohibits remix and fairuse culture

copyright is changing no matter what the law says -

creative commons is at the heart of a movement to control but share

the more you give away the more you get back and build your reputation

lawrence lessig anecdote ... technology usurped private property for airplanes and communications

The world is already sharing

5Monday, June 23, 2008The world is already being shared with millions posting their feelings to audiences known and unknown - not just miscellania but real intimate discourse

by participating in some little corner of the Net, you are contributing to the organic growth of something much larger - a collective consciousness of info, art and emotion

ex: wefeelfine - johnathon harris - storyteller - smallsearchengine seeking refercens to “i feel ...” to create an emotive responses index based on blogged content.

nothing they have to do to participate - going to the natural audience already producing the information needed to create what ever you can dream

Share your brand - “Help they’re trying to leverage my synergy”.

6Monday, June 23, 2008do not hold on to your IP but distribute brands back in to the hands of participants and let them co-create your aesttheic with you

by letting fans/constituents/members be involved, they will produce great content, feel engaged and encourage loyalty

first rule is: do not sue your customers for liking your stuff so much like the RIAA does

meet-up in real life

7Monday, June 23, 2008the geeks donʼt live in the basement, geeks are everyone

un conferences and camps - using technology to people source and idea share and coordinate on like minded topics

instead of corporate expensive registration fees, and pay to speak or paid to speak presenters, you get peer-taught, volunteer run, everyone participates events with better learning, more fun and way cheaper.

topics can be anything and size etc. doesn't matter.

transit camp, barcamp, photo walk drunkcamp, campcamp, opencities, meetups, ... northern voice - done these in china, europe, vancouver but they happen everwhere

Open Media


the media is seeing the change more rapidly but are definitely struggling to figure out the changing world.... tend to put their assets into preserving the status quo

the tension between who is a journalist? is blogging journalism? should journalist blog? is unresolved and the questions are becoming ireelevant as the people seek out the best content, the freshest opinion, no matter the label

citizen media making


citizen journalism oftern results in inside source on breaking stories,

crowd sourcing reporting more is merrier, deep and compelling coverage of emergencies and disasters.

empowerment through technology tools, digital camera, audio recorders, phones, SMS, video ... put broadcast and media making into everyone's hand!

document everything

10Monday, June 23, 2008"if you don't put it on the internet, it didn't happen"

document everything, distribute, get it out to the people

as an organizaton, you are already creating content, you now have easy and automagic ways to get it out to your audience

participatory group culture

11Monday, June 23, 2008regular people stepping up to teach/share/organize raises participation and empowers “rank and file” members to make a real difference and teach/share what they know

by sharing the wisdom of crowds everyone benefits more

TIPS: encourage your crowd sourcing campaigns to share tags, add photos to group, incentivize participation for maximum benefit

Open Source


ok how does technology play into all of this?

technology gets painted with a sticky, tarry brush as a polluter, capitalism driven ...and confusingthe good news is, it’s easier/better then 10 years ago, one year ago

BUT what does this allow us to do?

Open source and social change

13Monday, June 23, 2008OS software movements are intrinsically tied to social change in ethos

they are:- communities to the core, more like tribes or extended families and trusted collegues- building things for common good while eschewiing traditional power models- doing work for free or very cheap in order to bring goodness

the result= levels the playing so smallish NGOs can compete with other media and get message out easily and cost effectively (compare to paper mailing, phone solicitations, ...)

Cast off the shackles of your oppressors

14Monday, June 23, 2008now that more geeks know this FOSS / LAMP stuff, easier and less expensive to rally volunteers to help without proprietary skills

used to be hard - anyone whoʼs been down the road of being locked into some obsolete or aging software

the shackles of microsoft (and apple) are cast off! (brazil and other countries rejecting microsoftʼs “drug dealer” business model) and enterpises, governments, universities are all embracing OS because cheapers, more sustainable and works best!

Open source culture is thriving

15Monday, June 23, 2008SKIP AHEAD

In so many facets and instances, hereʼs a few of my fave examples

Free geek movement


- gather and giveaway hardware and software (build of Linux made by the group)

teach volutneeers how to fix and give fre goods after cetain amount of work

started in Portland IIRC, ad-hoc decentralized branches all over

Free wi-fi movement


Free the net & Ills sans fils - free community wi-fi with local portals - grassroots can do things that hitherto were only possible by huge coprs

crossng the digital divide

Zhonka Broadband partners with local biz to provide free community wi-fi

Un-cons and Camps

18Monday, June 23, 2008Techie cons/camps of all kinds - You can share technical and tactical knowledge and information for mutual benefit without sharing philosophies or other interests

This saves budget and results in better solutions and is more fun way to produce results!

The Net Neutrality uhh ... concern


this is a critical issue for all to pay attention to NOW - i know its hard ...

talking points are tricky but engaged stake holders must learn why this is important to not let the monopoliptic corps control what gets in front of eyeballs

once net traffic is shaped/blocked for “tech” reasons, can be shaped for political or corporate reasons

do you want Bell/Rogers/Telus to decide what is the best information for you?

Tactical Toolbox


so there’s some tech background, ....

since you are probalby wondering now how does that drill down into real tools and tactics to help you activate constiuents which is what your orgz sent you here to learn and you’ll need something to tell them right ...

Purpose built Tools


over the next few days ...

you will learn about all sorts of tools with weird names, missing vowels, errant dots, over the next kind of days (i.e. social bookmarking, feed aggregators) but the important thing is “choosing the right tools for the job” and not getting hung up on the technical nuance

simply decide what tool is the best for the purpose by asking what you want to achieve? and factoring in the culture and processes and assets of your organizations

chances are, someone has come across and solved the same problem

yes we can!


(this is my barack obama reference joke “yes we can” was a campaign slogan)

now your community can participate (blogs, comments, videos, photos)

now you can coordinate throngs (sms, rss, ...)

now you organize information (CMS, indexing, ...)

now you can publish inexpensively (and tree-free)

encourage participation


many of your members are capable and eager to do more than write a cheque

- have members produce meaningful collabroative content - and they will and do a great job- incentive super active members with giveaways, contests, points, parties- find media passes for tastemakers, to get out to events and provide coverage, outreach etc.- the best part is this is easy and fun (for the most part) e.g:crowd coverage campaigns with coffee, wifi, table and talent sharing ex: happyfrog.ca at EPIC, nextMEDIA ...

effective dissemination


the tempation fomr the early web days was to put everything into its own silo with top down control and re-creating a new “thing” for all yor content and campaigns

instead, consider layering your causes and campaigns with like-minded others who are working already (Netsquared and other community blogs) and social networks where your audience is already hanging out (ugh Facebook)

don't reinvent and create a fiefdom, get out of the silo and spread the love around!

Know Google-fu


There is an 800lb gorilla (along with 100 80lb spider monkeys of these small emerging companies) so effective outreach requires knowing how google works (or how to make it work for you)

why it matters, how to control results, how to find what pages do well - donʼt obsess but pay very careful attention so you knwo where the conversations are happening

distributed life/work


move towards distributed life using wiki, gmail, google docs, basecamp,

keeping info online instead of on one home computer, untethered and free to roam between devices

distributed orgs means efficiency gained in working and collaborating from far-flung locations whereever your causes, campaigns, and constituents

The Revolution will be blogged...


china - many questions and misconceptions in this massively emerging and dynamic environment, it’s opening!mobile - everywhere but North America, mobile is the web gatewaywhat’s next? the small apps made quickly to do specialized tasks and play well with othersgrowth - we’ve only just begun! openness, open borders, exchange of idea, love, skillz, labor

Go Forth!


Go Forth!

over the next few days, i encourage you to pack your toobox well, don't get hung up on the acronyms and remember your big goals whatever they are and investigate these tools based on the how they can help activate your constituents to spread your message and effectuate positive change.

Share what you know, be open and return to the state of the uncarved block!

WWHDHD?

• “I learned this, at least, by my experiment; that if one advances confidently in the direction of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours.”


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By Kris Krug

Photos by: kk+

See also: kriskrug.com raincitystudios.com & staticphotography.com


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Open Everything - Kris Krug Keynote