Embed Size (px)
DESCRIPTION
Presented at Media Plaza event september 10 on business models. Deals with how to monetize on openly available content.
Citation preview
Long Tail BusinessmodellenWaarom gratis
als het ook betaald kan?
De harde waarheid
‘P2P Movie Downloads Now Equal Box Office Sales.’
‘Music Decline to Accelerate in 2008’
“We did not expect such figures. The piracy of films requires urgent measures.”
‘Conversation is King. Content is just something to talk about’
Media = Medium
‘Long Tail’ economie
1% genereert 99% van alle data
‘Long Tail’ economie
1% betaalt voor 99% die alles gratis krijgt
‘Long Tail’ economie
1% gebruikers staat voor 99% van de participatie
‘Long Tail’ economie
Waar zit die 1%?
‘Long Tail’ economie
Waar zit die 1%?
‘Nobody knows’: zonder long tail geen short tail
Wat kost dat?
~
Businessmodellen
Where’s the money?
Free
‘Free is what you want - and free, increasingly,is what you’re going to get.’
Free
‘Free is what you want - and free, increasingly,is what you’re going to get.’
‘That doesn’t mean it’s being given away; just that someone else is picking up the tab.’
Free
Free
Free
Free
(info)
(info)
Better than Free
Better than Free
‘When copies are free,you need to sell things that cannot be copied.’
Better than Free
‘When copies are free,you need to sell things that cannot be copied.’
‘Well, what can't be copied?’
9 generatives better than Free
Better than Free
‘Immediacy’
1
‘immediacy’
Better than Free
‘Personalization’
2
‘Personalization’
Better than Free
‘Authenticity’
3
‘Authenticity’
Better than Free
‘Embodiment’
4
‘Embodiment’
Better than Free
‘Patronage’
5
‘Patronage’
Better than Free
‘Interpretation’
6
‘Interpretation’
Better than Free
‘Findability’
7
‘Findability’
Better than Free
‘Cheaper than free’
8
‘< Free’
Better than Free
‘Accessibility’
9
‘Accessibility’
Dan nog dit:
Generatives kunnen naast elkaar bestaan
Free & Better than free = businessmodel
