© 2009 Cisco Systems, Inc. All rights reserved. 1

Open Collaboration

Marthin De Beer, Senior Vice PresidentEmerging Technologies GroupCisco Systems

© 2009 Cisco Systems, Inc. All rights reserved. 2

GraduateGraduate

RepurposeConsolidateRepurposeConsolidate

IncubateIncubate IncubateIncubate InitiateInitiateAccelerateAccelerateAccelerateAccelerate

Cisco Emerging Technologies Internal Venture Framework

Emerging Technology

Formed

Emerging Technology

Formed

FindFind

Ideas

Filter & Filter & ShapeShape

Filter & Filter & ShapeShape

© 2009 Cisco Systems, Inc. All rights reserved. 3

Find

Cisco Idea ZoneEmployees contributing to the next hit product!

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Cisco I-Prize: Idea Zone for the World

Open to All

Winner Gets $250K

Cisco Invests $10M+ to Create New $1B+ Business

Web 2.0 Idea Blog

WebEx Collaboration

Cisco TelePresence

Finalists

New BU

Ideas Contributed

© 2009 Cisco Systems, Inc. All rights reserved. 5

Cisco I-Prize Results

Oct 2007 Feb 2008 May 2008 August 2008

Open Phase

Semi-Finals

Finals

• 2500 participants from 104 countries

• 1200 ideas

• 2500 participants from 104 countries

• 1200 ideas

• 32 teams from 14 countries on 5 continents

• WebEx based collaboration

• 1/3 multi-national

• 1/3 formed through Cisco I-Prize

• 32 teams from 14 countries on 5 continents

• WebEx based collaboration

• 1/3 multi-national

• 1/3 formed through Cisco I-Prize

• 12 teams• WebEx collaboration

• Presentation via TelePresence

• 12 teams• WebEx collaboration

• Presentation via TelePresence

• Team AKS from Russia and Germany

• Team AKS from Russia and Germany

Winners!

LaunchLaunch

© 2009 Cisco Systems, Inc. All rights reserved. 6