WHY INTERNET?

30.1 million UK adults (60% of the population) accessed the Internet

every day in 2010.―Office for National Statistics (ONS)

31 million UK adults(62% of the population)

bought or orderedgoods or services online

within the past 12 months.―Office for National Statistics (ONS)

17.4 million UK adults watched television or

listened to radiovia the Internet in 2010.

―Office for National Statistics (ONS)

The Internet is worth £100 billiona year to the UK economy

and accounts for7.2% of the UK’s GDP.

―BBC News, October 27, 2010

Findings from the annual“State of Media Democracy” global survey report published

October 7, 2010...― Deloitte Touche Tohmatsu Limited

...Globally, consumers rated Internet use as their third

favourite e-media pastime behind TV and music...

―Deloitte Touche Tohmatsu Limited

...the Internet is challenging TV for consumers’ time & attention...

―Deloitte Touche Tohmatsu Limited

...Mobile devices with advanced features are proliferating, and uses are expanding to include

online search, social media, product & service purchases,

entertainment, and global positioning.

―Deloitte Touche Tohmatsu Limited

WHY VIDEO?

Findings from the annual“State of Media Democracy” global survey report published

October 7, 2010...― Deloitte Touche Tohmatsu Limited

...TV continues to be the top media platform around the

world, but most surveyed consumers say their computer

has become more of an entertainment device than their

television.― Deloitte Touche Tohmatsu Limited

Web sites with video are 53% more likely to appear on the first page of search engine results.

―Forrester Research

YouTube is the second largest search engine (with 113 M

unique visitors monthly), second only to its owner Google.

―comScore

UK viewers watched more than6 billion online content videos & 527 million online video ads in

November 2010.―comScore

Video has no borders... ...and goes everywhere.

WHY FACEBOOK?

Growth of Facebook in 2010

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If Facebook was a country,its almost 600 million members would make it the third largest

country in the world.

United Kingdom World’s 3rd LargestFacebook Population in 2010

One-third

of all Britons

have Facebook

accounts

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Global Facebook Population Age Distribution in 2010

18- to 34-year-olds make up almost 60%

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Source: TubeMogul “Online Video and the Media Industry (Q4)”, February 18, 2011

Facebook Second Largest Source of Trafficto Online Videos at Media Sites

Q3 & Q4 2010

Facebook pages support YouTube, as well as embedded,

videos.

Facebook pages are free.

WHY V-MAIL?

Video in email marketing has been shown to increase click-

through rates by over 96%.―Implix 2010 Email Marketing Trends Survey

1 minute of video is worth 1.8 million words.

― Dr. James McQuivey | Forrester Research

WHY AFTER 5.TV?

Case Study: iTunes Launch of After 5 TV’s «Wine 101»

Within 24 hours of their release on iTunes on February 23, 2011, two

new episodes of «Wine 101» were viewed 400+ times.

―After5.TV

The debut of «Wine 101» on iTunes was downloaded over

25,000 times in five days during December 2010.

―After5.TV

SYNDICATION

v. sin-di-keytto publish simultaneously, or supply for

simultaneous publication, in a number of mediums in a number of places

“How many visits does your website get?” is a 3- to 5-year-

old question.

The question today is “How many viewers do you want us

to put you in front of?”

1 Billion video minutes monthly

26 Million monthly viewers

50,000 average concurrent viewers

a top-3 video site in the U.S., with 12 million unique monthly viewers (40 million

worldwide)

MEDIA MILEAGE: Where your brand will be seen...

•After 5 TV website•After 5 TV iTunes podcast•After 5 TV Livestream channel•After 5 TV Media Svc website •After 5 TV Youtube channel•After 5 TV Media Svc Youtube •After 5 TV Facebook page•After 5 TV Media Svc Facebook•After 5 TV Dailymotion channel•After 5 TV Twitter

•After 5 TV Media Svc Twitter•After 5 TV Media Svc LinkedIn•After 5 TV Flickr •After 5 TV Media Svc Tumblr•After 5 TV Blip.tv platform•After 5 TV Veoh platform•After 5 TV Revver platform•After 5 TV Viddler platform•After 5 TV Metacafe platform•Other market-targeted sites

We are passionate and creative. We care about producing

compelling, original content that connects with your

target audience.―After5.TV