Online search - Deluxe Small Business Heroes Tour

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How to get your business found through search engines and Google maps, help customers find you online, drive local traffic to your store front, and leverage mobile web to attract customers.

Text of Online search - Deluxe Small Business Heroes Tour

  • 1. Reach your online potential Help customers find you locally!

2.

  • Get found on search engines and Google Maps
  • Help local customers find you online
  • Drive local traffic to your storefront
  • Leverage mobile web to attract customers

Agenda 3.

  • Paid Search (PPC)
    • search engines paid listings
  • Organic Search (SEO)
    • search engines core listings
  • Local Search (Mix)
    • directory listings,Google Maps , GPS

What is search marketing? 4. 5. Search Marketing Myths

  • Its prohibitively expensive.
  • Its time consuming and technical I would have to hire an expert.
  • Its only beneficial for big, national online companies.
  • I first need a website .

6.

  • Google: 66.2%
  • Yahoo: 17.1%
  • Bing: 11%
  • Other: 5.7%
    • Ref:comScore , July 2010

How they breakdown bynumber of searches: 7.

  • Do you show up onthe map?
  • Intro to Google Places

2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 8. 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 9. 10.

  • Street address
  • Phone number
  • Business category
  • Hours of operation
  • Payment options
  • Photos, video links
  • Showcase promo coupons
  • What you can feature on your listing

Claim your Google Place Page 11.

  • Creating your listing in steps

Claim your Google Place Page

  • Get a Google account
  • Create your listing and validate
  • Manage & change your listing at anytime!

12.

  • How consumers search online.

13.

    • Learn about your company
    • Look up location info (address, hours, tel #)
    • See if youre credible
    • Compare products, proximity to competitors
    • Do you accept visa? Check?

Why consumers are likely to search a company online 14. How consumers find you

  • They know your proper business name.
  • or
  • Theyre lookingfor a generalproduct or service.

There are two scenarios: 15. How consumers find you

  • Scenario one
  • If they know your properbusiness name.
  • Proper website URL(if they remember it)
  • Search engine name search(Dinas Flowers, Fargo ND)
  • Online or paper directory(i.e. yelp.com, hotfrog.com )
  • GPS navigation(theyre trying to find your particular storefront)

16.

  • Scenario two
  • If theyre searching for ageneral product or service.

How consumers find you

  • Search engine category search(flower shop, Fargo ND)
  • Online or paper directory(i.e. yelp.com, hotfrog.com)
  • GPS navigation(theyre on the road looking for a service)

17. Can you be found?

  • If a consumer knows andsearches your business name,
  • will they find your business?

18. 19. Can you be found?

    • If a consumer is searchingfor a product or service ,
    • will they find you or your competitor?

20. 21. Whats next? Mobile search

  • Mobile subscribers will surpass 5 billion in 2010 - 70 % of the world population.Ref: ITU Feb, 2010
  • More user will connect to the internet via mobile devises than desktop computers within five years.Ref Morgan Stanley.
    • Google Mobile Search App

22. What you can do today

  • Secure your Google Place Page.
  • Get active in Social Media
  • Ensure your site is search engine friendly
  • Take advantage of online directories
  • Investigated Pay Per Click advertising