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How to get your business found through search engines and Google maps, help customers find you online, drive local traffic to your store front, and leverage mobile web to attract customers.
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Reach your online potential
Help customers find you locally!
2© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Get found on search engines and Google Maps
Help local customers find you online
Drive local traffic to your storefront
Leverage mobile web to attract customers
Agenda
3© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Paid Search (PPC)– search engines –
paid listings
Organic Search (SEO)– search engines –
core listings
Local Search (Mix)– directory listings,
Google Maps, GPS
What is search marketing?
4© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 5© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Search Marketing Myths
It’s prohibitively expensive.
It’s time consuming and technical – I would have to hire an expert.
It’s only beneficial for big, national online companies.
I first need a website.
6© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Google: 66.2%
Yahoo: 17.1%
Bing: 11%
Other: 5.7%
– Ref: comScore, July 2010
How they breakdown by number of searches:
Do you show up on the map?
Intro to Google Places 7© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
8© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
10© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Street address
Phone number
Business category
Hours of operation
Payment options
Photos, video links
Showcase promo coupons
What you can feature on your listing…
Claim your Google Place Page
11© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Creating your listing in steps…
Claim your Google Place Page
1. Get a Google account
2. Create your listing and validate
3. Manage & change your listing at anytime!
12© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
How consumers search online.
13© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Learn about your company
Look up location info (address, hours, tel #)
See if you’re credible
Compare products, proximity to competitors
Do you accept visa? Check?
Why consumers are likely to
search a company online …
© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 14© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
How consumers find you…
They know your proper
business name.or
They’re looking for a general
product or service.
There are two scenarios:
© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 15© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
How consumers find you…
Scenario one… If they know your proper business name.
Proper website URL (if they remember it…)
Search engine name search (Dina’s Flowers, Fargo ND)
Online or paper directory (i.e. yelp.com, hotfrog.com )
GPS navigation (they’re trying to find your particular storefront)
© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 16© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Scenario two…
If they’re searching for a general product or service.
How consumers find you…
Search engine category search (“flower shop, Fargo ND”)
Online or paper directory (i.e. yelp.com, hotfrog.com)
GPS navigation (they’re on the road looking for a service)
© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 17© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Can you be found?
If a consumer knows and searches your business name,
will they find your business?
18© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 19© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
Can you be found?
If a consumer is searching for a product or service,
will they find you… or your competitor?
20© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 21© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
What’s next? Mobile search
Mobile subscribers will surpass 5 billion in 2010 - 70 % of the world population. Ref: ITU Feb, 2010
“More user will connect to the internet via mobile devises than desktop computers within five years.” Ref Morgan Stanley.
Google Mobile Search App
© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 22© 2010 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential.
What you can do today…
1. Secure your Google Place Page.
2. Get active in Social Media
3. Ensure your site is search engine friendly
4. Take advantage of online directories
5. Investigated Pay Per Click advertising