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Reputation management is about understanding and improving the reputation of a company or individual. For companies, reputation is of paramount importance. Bad publicity can finish a business, which is why reputation management is one of the keys to surviving in the competitive online business world.
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“It takes 20 years to
build a reputation and
five minutes to ruin it. If
you think about that,
you’ll do things
differently.”
— Warren Buffett.
ONLINE REPUTATION MANAGEMENT SERVICE
Reputation management is about understanding and improving the reputation of a company or individual.
75% U.S. adults who use the internet have put their own name
into a search engine. Of these, 48% were unhappy with the
impression the results gave of them, and 30% received no
results at all.
86% of U.S. adults who use the internet have searched for
information about somebody else using a search engine.
31% of these have searched for a politician, with more than
50% of those who did saying that the results impacted their
voting choices.
ONLINE REPUTATION DIRECTLY
IMPACTS YOUR INCOME
Though originally used in public relations, the growth of the internet has made the term ‘reputation management’
more commonly associated with managing the results of online search
queries. Reputation management is often associated with ethically dubious
practices such as the censoring of complaints, ‘astroturfing’ reviews, and
using black hat SEO to trick search engines into giving a site a high ranking.
Despite this, there are many ethical reputation management applications such as improving
responsiveness to criticism, listening to online feedback in order to improve products and
services, and requesting that incorrect information be removed from sites.
For companies, reputation is of paramount importance. Bad publicity can finish a business, which is why reputation
management is one of the keys to surviving in the competitive online
business world.
If you are looking for proven, top-performing online reputation management
service, visit Akado Oy (www.akado.fi)