“It takes 20 years to

build a reputation and

five minutes to ruin it. If

you think about that,

you’ll do things

differently.”

— Warren Buffett.

ONLINE REPUTATION MANAGEMENT SERVICE

Reputation management is about understanding and improving the reputation of a company or individual.

75% U.S. adults who use the internet have put their own name

into a search engine. Of these, 48% were unhappy with the

impression the results gave of them, and 30% received no

results at all.

86% of U.S. adults who use the internet have searched for

information about somebody else using a search engine.

31% of these have searched for a politician, with more than

50% of those who did saying that the results impacted their

voting choices.

ONLINE REPUTATION DIRECTLY

IMPACTS YOUR INCOME

Though originally used in public relations, the growth of the internet has made the term ‘reputation management’

more commonly associated with managing the results of online search

queries. Reputation management is often associated with ethically dubious

practices such as the censoring of complaints, ‘astroturfing’ reviews, and

using black hat SEO to trick search engines into giving a site a high ranking.

Despite this, there are many ethical reputation management applications such as improving

responsiveness to criticism, listening to online feedback in order to improve products and

services, and requesting that incorrect information be removed from sites.

For companies, reputation is of paramount importance. Bad publicity can finish a business, which is why reputation

management is one of the keys to surviving in the competitive online

business world.

If you are looking for proven, top-performing online reputation management

service, visit Akado Oy (www.akado.fi)

http://akado.fi