On-Page and Off-page Optimization

Search Engine Optimization (SEO) can be classified into two categories: On-page optimization and Off-page optimization. Both the processes are crucial and equally important to attract targeted traffic and achieve high ranking for a website.

On-page optimization

On-page Optimization involves the strategies that are usually employed on the pages of a website to optimize it. It is an easy method to optimize your website and make it more search engine friendly. Search engines will direct the targeted traffic to a website with good on-page optimization. On-page optimization techniques are most important for natural or organic search engine optimization. They are often used to describe your business or the motive of your business on all search engines.

On-page Optimization deals with several internal aspects of a website some of which include URL naming; content optimization; keyword research, finalization and density checking; title-tag, meta-tags, H1 tags and alt tags; HTML validation; anchor text: creation and submission of XML site map; crawler notification; and image optimization. All the above-mentioned features are under the control of the website owner.

Off-Page Optimization

Off-page Optimization involves the strategies that are usually employed off the pages of a website to optimize it. The process often relates to external issues that are usually not under the control of a website owner. It often deals with link building, such as the quality and quantity of pages linking to one's website.

Off-page Optimization includes a wide range of techniques that are absolutely essential to push a website among top ranking sites once the pages of a website are optimized. The following are some of the important techniques often employed in off-page SEO: Web Directory Submission (General Directories and Topic Specific Directories); Article Submission; Press Releases; Blog writing and posting, blog commenting; Forum posting and commenting; Social networking and Social Book Marking; Affiliate marketing; RSS Feeds; e-Mail Marketing; PPC and Banner Ad Campaigns; Link Exchange; Classified Ads Submission; and Group Advertising.

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