La philosophy

Olio & Farina

Olio & Farina• specialises in the selection, production and catering of top quality

Italian food specialties.

• manages a growing network of deli-café-shops in UK, Italy, France and

Ireland

• offers only the most authentic Italian food, including coffee, wine and

fresh produce

• Produces the food both in its Kitchens facilities located in Genoa and in

its 150 hectare estate in Tuscany near Pisa

• sources products from small, artisan suppliers which have been

selected by O&F experts

• prides itself in supplying products which are non mass-produced and

not available through other suppliers.

• aims at creating a lifestyle in which our customers can enjoy an

extensive variety of products from the Café-Deli to eat in, take away or

to give as a gift.

Our History / 11999 – Olio & Farina starts the corporate gifting activity in Italy and internationally. The company inaugurates its first shop in Genoa.2000-2003 – As sales start to grow, Olio & Farina decides to sell overseas also to private customers. At the same time, a retail concept is studied in detail and the range is enriched through a methodical selection of small quality productions. 2005 – O&F opens its first shop outside Italy in England St. Albans . The company signs Master Franchise Agreements for France and South West of Ireland, which result in the opening of two shops in Dijon (France) and Limerick (Ireland).2006 – In April, O&F strengthens its presence in France by opening a new operation in Paris Bastille, France. The company purchases 150 hectares of land in the Tuscan countryside where to invest in innovative farming methods under the supervision of celebrity farmer Paolo Parisi, which joins the company. Franchise Agreements for Chester (UK) and Galway (Ireland) are signed. A whole range of fresh products is introduced in the existing outlets.2007 – O&F is selected by French department stores Le Printemps to represent Italian quality foods in 10 stores in France.Our New Café-Deli format is launched in Galway (Ireland) and in Chester (UK).

Our History / 22008 – In partnership the Sogegross Group, Olio & Farina restructures its logistic departments moving to state-of-the-art F&B facilities. The new O&F warehouse and platform, in operation since September 2008, features:

• 1000 sqm Storage

• 200 sqm Chilled Storage for Cheese, Meats and Wines

• Automated Storage and Retrieval Systems

• Bar Code Scanning

• Food Portioning and Vacuum-Packing Facilities

• Food Packaging Facilities

• Qualified Staff specialised in the Daily Management of Freshest, Fresh and Dry Supplies.

The O&F network continues to grow: in November 2008 the company inaugurates its York branch, while new openings for 2009 include new Deli Coffee in St.Albans and Cambridge.

Our History / 32009 – Acquisition of the Brand of Olio & Farina by Aurora S.r.L. Company of the Sogegross Group

Aurora S.r.L. Operates in two different Business Channels under two Famous Brands: Esperya and Olio & Farina. Aurora S.r.L. Represents a Network of Quality Excellence (NQE) both in the E-Commerce and Retail channels.

The Sogegross Group masterminds a long-term Investment Plan in order to become Market Leader in Europe in the Gourmet Food Sector by targeting both Retail and E-Commerce channels.

As a medium-term objective, the company is planning to increase its presence in the main European Cities by establishing flagships stores to boost growth and further develop its existing network of company and franchise stores.

The Sogegross Group by Numbers1970 Year of Establishment

612.9 Mio € Net consolidated Turnover 2008

2,302 Employees on 31/12/2008

110 Company Stores on 26/01/2009

99 Franchises on 26/01/2009

209 Total Stores on 26/01/2009

87,300 sqm Total Warehousing Space

3,400 sqm Total Office Space

Company Growth Trend 2000-2008 – Aggregated Turnover

Company Growth Trend 2000-2008 – Employees

Brand Portfolio / 1Sogegross Cash & CarryNationally established B2B format trading

sincethe early 1970s. Now it counts 17 stores

for 70,000 sqm

BaskoChain of 50 Supermarkets and

Superstores (500-3,000sqm) with over 1,200

employees nationwide.

EkomDiscount Supermarket Format (300-

1,500sqm) established in 1993. 80 stores of which 50 franchises.

Brand Portfolio / 2DorocentrySuperette chain (200-1,000 sqm)

predominantly in Franchising

EsperyaFine Food Portal market leader in Italy

Olio & FarinaFine Food Retail Chain operating in UKIreland, France

Aurora S.r.L. Performances by Numbers

July 2009 Year of Establishment

4 Countries Italy, United kingdom, Ireland and France

3 Mio € c.ca Sell out of the shops 31/12/2008

4,2 Mio € c.ca Budget 2010 Sell out Shops 9 Stores on 31/08/2009

44000 Web Customers on 31/12/2008

50 People involved in the Aurora Business.

1,500 sqm Warehousing Space

300 sqm Total Office Space

Aurora S.r.L. Organisation Chart

Board Of Director

Sales

E-commercewww.esperya.com

FranchisingOlio & Farina

Accounting Logistics Purchasing Marketing & Communications

Information Technology

How We Make A Difference• Multiple Trade Revenues All Year Round

• A Wide Selection Of Traditional, Authentic And Artisan Made Top Quality Italian Food

• We Produce /Source Over 350 Products Under Our Brand

• We Have Received Excellent Recognition Within The Industry And Won Product Awards

• O&F Café And The O&F Shop Under the Same Roof

• We Deliver From Production Straight To The Stores, With No Intermediary.

• A Dynamic, Strong Brand Marketing

• An Ambitious PR Strategy To Bring About More And More Awareness About What We Do

• A Creative Team Within The Company

• Comprehensive Initial And Ongoing Training And Business Advice

The O&F Business: five revenue streamsThe business benefits from five main revenue streams:• Retail. The offer in the shop element, both in term of food and

culinary gift purchase. Promotions, marketing initiatives and in-store events are continuously implemented to bring about customer loyalty and satisfaction and improve sale performances.

• Café. The engine of the business, implies easy preparation (no chef required), seasonal rotation of dishes around the core Italian Deli offer and excellent value for the customer. Both on premises and take away.

• Corporate, generated by business-to-business sales. After spending years in this field, Olio & Farina now has a strong know-how about this activity.

• Internet, sales generated by the Store section on www.olioefarina.com.

• Catering to offices and events. A wide selection of products is available in catering sizes.

The O&F Format – Shop

The O&F Format - Café

The Café Menu / 1

The Café Menu / 2

The O&F Format – In Store Events / 1

The O&F Format – In Store Events / 2

The Know-HowThe company possesses a specific know-how in the following areas:• Shop Layout• Shop Fitting• Ordering• Stock Management• Product Information• Food Storage & Preparation• Staffing • Customer Service• Merchandising• In Store Communication & Signage• In Store Promotion• Custom Base Development• Local Area Marketing• Corporate Business• Office and Event Catering

The products Franchisor:Aurora S.r.L.

Via Lungo Torrente Secca 3A16163 Genoa - Italy

Phone +39 010 726451Fax +39 010 7264540 info@olioefarina.com

Web references:www.olioefarina.comwww.paoloparisi.itwww.esperya.comwww.sogegross.it