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CORPORATE BROCHURE
AS PRESENTED TO
OCTAGON VENTURES LTD
KMA LANGATA
P.O BOX 973-OO517, NAIROBI
TEL: 254-20- 2365132
E-Mail: [email protected]
Website: www.ov.co.ke
Octagon Ventures ProfileOur Value Proposition to you
Who we are
Octagon Ventures Ltd is a wholly owned Kenyan company that was established in 2011
with a mission to trade in high quality consumer and household products. Octagon has
achieved this by contracting manufacturers in China to make these products. Eventually
we plan to manufacture the goods in Kenya.
We have two broad product categories:
Baby Care
Personal Grooming
Foods
Baby Care and Personal Grooming products trade under the brand name Comfort.
Foods trade under the brand Nature’s Delight.
OUR OBJECTIVES
We aim at realizing our mission through the following objectives:
To attain and increase the market share of the products the
company is trading. The company aims at boosting its
reputation with customers and winning a strong foothold in the
targeted markets.
To trade in higher product quality than existing competitors
The company aims at building high customer service policies to
attain high levels of customer satisfaction in the line of trade.
To attain high levels of geographical market coverage and
recognition as a market leader in the category of each products
the company is trading.
To comply with all legal regulations as well as environmental
policies governing the operation of the company.
To provide a working environment that enables each employ to
realize and utilize their full potential for the benefit of the
company and individual satisfaction.
AUGUST 2012 2
Octagon Ventures ProfileOur Value Proposition to you
Our Philosophy
The company’s philosophy is Excellence in Customer service by trading in high
quality products at competitive market prices.
Our Mission
To trade as a profitable brand that offers quality products to the entire region.
Our Vision
To be a leader in the industry and give our consumers products that add value to our customer’s lives and well-being.
To be an active participant in the growth and development of the community
Our Values
The company believes in Teamwork and integrity in its operations.
AUGUST 2012 3
Octagon Ventures ProfileOur Value Proposition to you
AUGUST 2012 4
Octagon Ventures ProfileOur Value Proposition to you
Our Products
Currently we have two products in the Kenyan market:
Comfort Baby Wipes
These are high quality wet towels made of the best quality non-woven spun lace fabric.
Excellent thickness of 45 gsm.
Its Hypoallergenic
One pack contains 80 Pieces
It has a flap opening which helps to protect the product inside from dirt and drying and specifically keep it hygienic.
Among its components is Aloe Vera that moisturizes the baby’s skin and keeping it from drying and ensures it remains healthy.
It also contains a component that prevents diaper rashes on the baby’s skin and this makes it unique from what is available in the Kenyan market.
AUGUST 2012 5
Octagon Ventures ProfileOur Value Proposition to you
Nature’s Delight Honey
This is pure honey sourced from the plains of Kitui. This is packaged in 500g, 300g, 500g-Squeezer jars.
We have plans to introduce the following products in Quarter 3 2012 and Quarter 1 2013
Comfort Wet Towels- This a 10 pieces pack that is portable and handy for general hygiene use.
Comfort Baby Diapers-These are high-quality cotton baby diapers
Nature’s Delight Honey (Mini Pack)- Aimed at the hotels and hospitality industry.
AUGUST 2012 6
Octagon Ventures ProfileOur Value Proposition to you
Customer Care
At Octagon we take customer care seriously. All customer feedback (positive or
negative) and complaints are registered in our Customer Relationship
Management (CRM) system. We aspire to respond to all customer queries in less
than 24 hours.
We are reachable via:
020-2365132
0720362084
www.ov.co.ke
AUGUST 2012 7
Octagon Ventures ProfileOur Value Proposition to you
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Octagon Ventures ProfileOur Value Proposition to you
Our Capacity
Our supply chain and logistics has been optimized to ensure that at no time will
our products run out of the shelves. We however encourage our partner outlets
to place orders in good time and in some instances make orders for buffer
stocks.
Figure: Our Warehouse
AUGUST 2012 9
Octagon Ventures ProfileOur Value Proposition to you
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Octagon Ventures ProfileOur Value Proposition to you
Marketing and Distribution
In the period we have been operational; Octagon Ventures’ products are being stocked
and sold in various retail outlets. The following outlets are carrying our brands:
Outlet Locations
1 Chandarana Supermarkets Yaya
Lavington
Highridge
Diamond Plaza
Muthaiga
Mombasa
2 Tumaini Supermarkets Donholm
Embakasi
Rongai
3 Satellite Supermarkets now Saltes Ltd
Kiserian
Kangemi
Embakasi
Kawangware
Umoja
4 Cleanshelf Supermarkets Kiambu
Limuru
Rongai
Kahawa West
5 Fairmart Rongai
Kinoo
Kikuyu
6 Kamindi Stores Kiambu
Donholm
Kikuyu
7 Set Light Supermarkets Kikuyu
Kawangware
Kayole
Kitengela
8 Rikana Supermarkets Makadara
9 Karen Provision Stores Karen
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Octagon Ventures ProfileOur Value Proposition to you
10 Biashara Selected Shops
11 Market ways Hurlingham
12 Mesora Buruburu
13 Easymart Kayole
Others are Neibas, Safeway Duka Mart and many more mini markets in the country.
We are in the process of getting our products listed in Naivas supermarkets which has given a go ahead from to start supply15/08/12.
AUGUST 2012 12
Octagon Ventures ProfileOur Value Proposition to you
Our Suppliers
Our contracted supplier is Linan Jiameihui Cleaning Company based in Hangzhou, China. They are a manufacturer of non-woven fabrics articles. The factory covers an area of about 3,700.00 square meters.
JMH specializes in magic tissues (compressed towel), wet cotton towel, wet tissue/wipes, and nonwoven cleaning cloth.
Company Fact Sheet
Company Name: Linan Jiameihui Cleaning Co., Ltd.Business Type: Manufacturer, Trading CompanyMain Products: Baby wet wipes, multifunction wipes
Operational Address:
Yangdai Village, Jinnan Street, Lin'an, Hangzhou, Zhejiang, China (Mainland)
Number of Employees: 51 - 100 People
Registered Address: Yangdai Village, Jinnan Street, Lin'an City, Hangzhou, Zhejiang, China (Mainland)Year Established: 2008
Legal Representative/CEO: Ms. Suqin WangLegal Form: Limited Liability Company
Registration No.: 330185000028417Issuing Authority: Hangzhou City Administration for Industry and Commerce Lin'an Branch
Date of Issue: 2008-12-10Date of Expiry: 2018-12-09
Registered Capital: RMB 500,000
Figure: Specialized Equipment Figure: Factory and HQ
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Octagon Ventures ProfileOur Value Proposition to you
Our Value Proposition to you
We propose to engage Uchumi Supermarket Ltd in a mutually-beneficial
partnership. On our part we will aspire to service your outlet with our high
quality products. This will result in higher sales and margins for Uchumi
Supermarket. In the long run both Octagon and Uchumi Supermarket will gain a
bigger share of the market and become dominant players in our respective
industries.
Thank you for taking time to go through our profile and we look forward to a
fruitful engagement!
AUGUST 2012 14