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CORPORATE BROCHURE AS PRESENTED TO OCTAGON VENTURES LTD KMA LANGATA P.O BOX 973-OO517, NAIROBI

Octagon profile uchumi.doc

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Page 1: Octagon profile uchumi.doc

CORPORATE BROCHURE

AS PRESENTED TO

OCTAGON VENTURES LTD

KMA LANGATA

P.O BOX 973-OO517, NAIROBI

TEL: 254-20- 2365132

E-Mail: [email protected]

Website: www.ov.co.ke

Page 2: Octagon profile uchumi.doc

Octagon Ventures ProfileOur Value Proposition to you

Who we are

Octagon Ventures Ltd is a wholly owned Kenyan company that was established in 2011

with a mission to trade in high quality consumer and household products. Octagon has

achieved this by contracting manufacturers in China to make these products. Eventually

we plan to manufacture the goods in Kenya.

We have two broad product categories:

Baby Care

Personal Grooming

Foods

Baby Care and Personal Grooming products trade under the brand name Comfort.

Foods trade under the brand Nature’s Delight.

OUR OBJECTIVES

We aim at realizing our mission through the following objectives:

To attain and increase the market share of the products the

company is trading. The company aims at boosting its

reputation with customers and winning a strong foothold in the

targeted markets.

To trade in higher product quality than existing competitors

The company aims at building high customer service policies to

attain high levels of customer satisfaction in the line of trade.

To attain high levels of geographical market coverage and

recognition as a market leader in the category of each products

the company is trading.

To comply with all legal regulations as well as environmental

policies governing the operation of the company.

To provide a working environment that enables each employ to

realize and utilize their full potential for the benefit of the

company and individual satisfaction.

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Octagon Ventures ProfileOur Value Proposition to you

Our Philosophy

The company’s philosophy is Excellence in Customer service by trading in high

quality products at competitive market prices.

Our Mission

To trade as a profitable brand that offers quality products to the entire region.

Our Vision

To be a leader in the industry and give our consumers products that add value to our customer’s lives and well-being.

To be an active participant in the growth and development of the community

Our Values

The company believes in Teamwork and integrity in its operations.

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Octagon Ventures ProfileOur Value Proposition to you

Our Products

Currently we have two products in the Kenyan market:

Comfort Baby Wipes

These are high quality wet towels made of the best quality non-woven spun lace fabric.

Excellent thickness of 45 gsm.

Its Hypoallergenic

One pack contains 80 Pieces

It has a flap opening which helps to protect the product inside from dirt and drying and specifically keep it hygienic.

Among its components is Aloe Vera that moisturizes the baby’s skin and keeping it from drying and ensures it remains healthy.

It also contains a component that prevents diaper rashes on the baby’s skin and this makes it unique from what is available in the Kenyan market.

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Octagon Ventures ProfileOur Value Proposition to you

Nature’s Delight Honey

This is pure honey sourced from the plains of Kitui. This is packaged in 500g, 300g, 500g-Squeezer jars.

We have plans to introduce the following products in Quarter 3 2012 and Quarter 1 2013

Comfort Wet Towels- This a 10 pieces pack that is portable and handy for general hygiene use.

Comfort Baby Diapers-These are high-quality cotton baby diapers

Nature’s Delight Honey (Mini Pack)- Aimed at the hotels and hospitality industry.

AUGUST 2012 6

Page 7: Octagon profile uchumi.doc

Octagon Ventures ProfileOur Value Proposition to you

Customer Care

At Octagon we take customer care seriously. All customer feedback (positive or

negative) and complaints are registered in our Customer Relationship

Management (CRM) system. We aspire to respond to all customer queries in less

than 24 hours.

We are reachable via:

020-2365132

[email protected]

0720362084

www.ov.co.ke

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Octagon Ventures ProfileOur Value Proposition to you

Our Capacity

Our supply chain and logistics has been optimized to ensure that at no time will

our products run out of the shelves. We however encourage our partner outlets

to place orders in good time and in some instances make orders for buffer

stocks.

Figure: Our Warehouse

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Octagon Ventures ProfileOur Value Proposition to you

Marketing and Distribution

In the period we have been operational; Octagon Ventures’ products are being stocked

and sold in various retail outlets. The following outlets are carrying our brands:

Outlet Locations

1 Chandarana Supermarkets Yaya

Lavington

Highridge

Diamond Plaza

Muthaiga

Mombasa

2 Tumaini Supermarkets Donholm

Embakasi

Rongai

3 Satellite Supermarkets now Saltes Ltd

Kiserian

Kangemi

Embakasi

Kawangware

Umoja

4 Cleanshelf Supermarkets Kiambu

Limuru

Rongai

Kahawa West

5 Fairmart Rongai

Kinoo

Kikuyu

6 Kamindi Stores Kiambu

Donholm

Kikuyu

7 Set Light Supermarkets Kikuyu

Kawangware

Kayole

Kitengela

8 Rikana Supermarkets Makadara

9 Karen Provision Stores Karen

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Octagon Ventures ProfileOur Value Proposition to you

10 Biashara Selected Shops

11 Market ways Hurlingham

12 Mesora Buruburu

13 Easymart Kayole

Others are Neibas, Safeway Duka Mart and many more mini markets in the country.

We are in the process of getting our products listed in Naivas supermarkets which has given a go ahead from to start supply15/08/12.

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Page 13: Octagon profile uchumi.doc

Octagon Ventures ProfileOur Value Proposition to you

Our Suppliers

Our contracted supplier is Linan Jiameihui Cleaning Company based in Hangzhou, China. They are a manufacturer of non-woven fabrics articles. The factory covers an area of about 3,700.00 square meters.

JMH specializes in magic tissues (compressed towel), wet cotton towel, wet tissue/wipes, and nonwoven cleaning cloth.

Company Fact Sheet

Company Name: Linan Jiameihui Cleaning Co., Ltd.Business Type: Manufacturer, Trading CompanyMain Products: Baby wet wipes, multifunction wipes

Operational Address:

Yangdai Village, Jinnan Street, Lin'an, Hangzhou, Zhejiang, China (Mainland)

Number of Employees: 51 - 100 People

Registered Address: Yangdai Village, Jinnan Street, Lin'an City, Hangzhou, Zhejiang, China (Mainland)Year Established: 2008

Legal Representative/CEO: Ms. Suqin WangLegal Form: Limited Liability Company

Registration No.: 330185000028417Issuing Authority: Hangzhou City Administration for Industry and Commerce Lin'an Branch

Date of Issue: 2008-12-10Date of Expiry: 2018-12-09

Registered Capital: RMB 500,000

Figure: Specialized Equipment Figure: Factory and HQ

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Page 14: Octagon profile uchumi.doc

Octagon Ventures ProfileOur Value Proposition to you

Our Value Proposition to you

We propose to engage Uchumi Supermarket Ltd in a mutually-beneficial

partnership. On our part we will aspire to service your outlet with our high

quality products. This will result in higher sales and margins for Uchumi

Supermarket. In the long run both Octagon and Uchumi Supermarket will gain a

bigger share of the market and become dominant players in our respective

industries.

Thank you for taking time to go through our profile and we look forward to a

fruitful engagement!

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