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A VISCERAL ARENA FOR AN ELUSIVE AUDIENCE
M18-34AVERAGE VISIT: 37 MIN
AVERAGE VISITS: 2X PER DAYHERO WORSHIP OF PLAYERS
MLG HAS BECOME THEIR PRIMARY SOURCE FOR PREMIUM CONTENT, AND QUALITY PRODUCTS
A LEAN FORWARD ENVIRONMENT FOR AN ELUSIVE AUDIENCE 3
PREMIUM CONTENT REACHING MILLIONS OF CONSUMERS 4
PERSONALITIES GAME PLAY
LIVE EXPERIENCEPROGRAMMING
AN IMMERSIVE EXPERIENCE 7
54 MILLION HOURS OF MLG VIDEO CONSUMED IN 2013
THE BIG IDEA + PRPOSAL
• MLG will host a live NBA 2K14 tournament during the NBA All-Stars in New Orleans to feature NBA celebrity gameplay and commentary • Open Bracket: MLG will host an open NBA 2K14 Tournament on MLG.tv for general public where the winner will be flown to All-Star event to
compete live with & against the Pros… a once in a lifetime experience! • Pro Gamer Bracket: MLG Pro Gamers will compete against each other for their chance to win a trip to All-Star event to play live against NBA
players and open bracket winner• Pro Gamers will promote tournament via social channels to help drive tune-in to live event• MLG to act as official NBA 2K14 All-Star tournament organizer and broadcast partner • MLG + EA will promote the event via various media outlets • Event will be available on YouTube via VOD• Nissan and MLG to determine prizing • Live Event Location: New Orleans• Nissan can provide vehicles for all NBA 2K14 All-Star Tournament Participants to drive to event (MLG will film and include in broadcast)• Date: February 14 -15• Format:
• 4 teams, 8 players total (6 NBA Players, 1 Pro Gamer, 1 Winner)• Competition to feature semi-finals and finals
• Nissan can showcase cars at event
CAMPAIGN TO INCLUDE:o Targeted digital media plan on MLG.tv to drive buzz and awareness for event
• Over 12MM total impressions • 14 exclusive day placements (100% SOV for the day)• Over 1M live video impressions
o Promotion:• Co-branded media promotion to increase viewership of launch/tournament event• Pro gamer social promotion to drive awareness, excitement and tune-in
o Full broadcast and tournament services• Full broadcast / production crew on-site for one (1) day including:
• Producer/Director• Graphics Coordinator• Audio Engineer• Project Manager• Network Manager• Camera / Audio Operator
• Live Streaming set up and management• Broadcast graphics package• Video On Demand hosting / promotion• Equipment shipment and usage• All production execution• T&E for MLG staff
o MLG Play online tournament and prizing o NBA Player feeso 5 premium tickets to NBA All-Star Game for Nissan
COST: $300k
Dwight Howard, Houston RocketsRicky Rubio. Minnesota Timberwolves John Wall, Washington Wizards**DeAndre Jordan, LA Clippers
DeMarcus Cousins, Sacramento Kings Ty Lawson, Denver Nuggets Chandler Parsons, Houston Rockets Amar’e Stoudemire, New York Knicks
POSSIBLE CLIENTS* AT ALL-STAR• Relativity Sports is partial owner of MLG** John Wall is under contract with NBA Live and will not be able to participate in NBA 2K event
9
- You v The Pros
ENTER FOR YOUR CHANCE TO PLAY NBA2K14 IN A LIVE TOURNAMENT
AGIANST 6 NBA PLAYERS AT THE ALL-STAR EVENT
IN NEW ORLEANS
BRANDED GAME BATTLES PAGE
- Winner goes to New Orleans to play against these guys.
BRANDED CUSTOM BROADCAST CONTENT
LIVE BROADCAST OF NBA2K14 ALL-STAR TOURNAMENT
LIVE EVENT - NBA2K14 ALL-STAR TOURNAMENT
SOCIAL PROMOTION FROM HIGHLY INFLUENCIAL GAMERS
4,361,021FOLLOWERS
14,126,922FOLLOWERS
TEAMS AND PROS PERSONALITIES
5 TICKETS TO NBA ALL-STAR GAME
BECOME A HERO BRAND THROUGHAUTHENTIC ENGAGEMENT
AVERAGE LIFTS FROM MLG BRAND ASSOCIATION INCLUDE:
+6% IN BRAND AWARENESS
+11% IN CONSIDERATION
+22% IN BRAND AFFINITY
+14% IN PURCHASE INTENT
