AGENT WILDFIRE2009 OPPORTUNITIES

Influencers Local Buzz Tribal Communities Social Media

Sponsorship Properties Events

2009 Agent Wildfire Opportunities

• The Influencers• The Influencers in the Know• Generation Go• The League of Kickass Business People• The League of Kickass Under 30• TrendCity• The Alpha Bartender Network • The Sisterhood of Influence• Plus: Agent Wildfire Base Programs

• Canada’s Word of Mouth Community

• A profiled group of thousands of Canadian tastemakers, trendspotters, opinion leaders, experts, social ringleaders and grassroots celebrities

• Relaunch in February’09 with an expanded set of web functionalities content and campaign slots

• Opportunity for clients to build brands/launches with an influential member group :

• Word of Mouth campaigns/influencer seeding• User-generated programs• Insight and research programs• Brand experience/VIP events• Promoting base Agent Wildfire programs (see

slides 19-25)

i. THE INFLUENCERS

Types of Sponsors

• New launches/product news

• Innovation/early concept candidates

• Brands targeting new audiences

• Brands needing to change perceptions

• Upcoming events/launches

• Special rates:• Local independent retailers• Not-for-profits

i. THE INFLUENCERS

• Canada’s Online Headquarters for Leading Edge Content

• The best trend-savvy website and blog content across 30 different subjects … all in one place

• Over 1,000 web destinations identified with 35%+ Canadian content

• March’09 launch

• Opportunity to meet digital influencers in their preferred hub portal for:

• Sponsored content areas• Media positions• Sponsored blog advertorial

ii. THE INFLUENCERS IN THE KNOW

ii. THE INFLUENCERS IN THE KNOW

ii. THE INFLUENCERS IN THE KNOW

Types of Sponsors

• New launches/product news

• Website properties/traffic

• Defined target audiences/categories

• Digital influencers

• Progressive brands

• Leading edge retail/services

iii. GENERATION GO

• A website, content engine, directory, event manager, passport and word of mouth service for anything that "gets you off the couch"

• The local hub for what’s going on in active life in and around the city

• Toronto –March’09 Launch/Vancouver – September’09 launch

• Opportunity to access a sizable, high income, social and influential peer group for:

• Directory sponsors and listings• Website/blog sponsors• Event sponsorship property• Passport sponsor/advertiser

iii. GENERATION GO

Types of Sponsors

• Sports/outdoor/fitness-related brands

• Gyms/Retailers

• Tech/Gadgets/Software

• Travel and tourism

• Events, causes and charities

• Health, beauty and nutrition

• Automotive and big ticket items

iv. THE LEAGUE OF KICKASS BUSINESS PEOPLE

• The social net and forum for business people slightly ahead of their time

• The leading Canadian network for business visionaries, innovation sparks and creative mavericks

• 2009 Schedule starting Jan’09:• Toronto –6 events• Vancouver – 2 events• Montreal -2 events

• Opportunity to access an exclusive group of influential business opinion leaders online and offline

• Event sponsorship/experience• Web sponsorship and exposure• Speaker sponsors and referrals• Full year and indvidual event sponsors

iv. THE LEAGUE OF KICKASS BUSINESS PEOPLE

Types of Sponsors

• Consultants/agencies

• Business service providers

• Media partners & entertainment properties

• Restaurant and hospitality venues

• Events, causes and charities

• Web properties/destinations

• Tech, gadgets and wireless

• Executive placement firms

v. THE LEAGUE OF KICKASS UNDER 30

• The online headquarters for young all-stars of the business world

• A network of the best marketing, communications, design, creative, business and entrepreneurial talent under 30 years of age

• 2009 Schedule and goals:• 5 events• 2,000 members

• Opportunity to access a young exclusive group of up-and-coming talent:

• Event sponsorship/experience• Web sponsorship and exposure• Speaker sponsors and referrals• Full year and indvidual event sponsors

v. THE LEAGUE OF KICKASS UNDER 30

Types of Sponsors

• Consultants/agencies

• Business service and education providers

• Media partners & entertainment properties

• Restaurant, bar and hospitality venues

• Events, causes and charities

• Web properties/destinations

• Tech, gadgets and wireless

• Executive placement firms

vi. TREND CITY

• An invite and referral -only live gathering of style-conscious tastemakers, innovation brokers, culture-savvy trendspotters & seriously connected ringleaders who live, work, play & think ahead of the mainstream.

• An ongoing social media outlet and community for insightful people focused on what's next

• May’09 launch - current seed group of 1,500 members

• Opportunity for 12 brands to get in front of valuable early adopters to harness as a:

• Launching pad• Scout network• Thinktank• Beta testing panel

vi. TREND CITY

Types of Sponsors

• New launches

• Buzz industries –i.e. entertainment/fashion

• Tech, gadgets, hardware and wireless

• Innovation and insight chasers

• Premium brands

• Exclusive products

• User-generated content

• Trendspotting insight

vii. THE ALPHA BARTENDER NETWORK

• A targeted community of urban tastemakers, hipsters and experts sponsored by an alliance of multiple premium brands.

• Acts as a social arena and grassroots seeding platform for category-exclusive sponsored products to get their messages to spread via the best bartenders, baristas and server staff within key metropolitan areas.

• Proposed Launch – July’09

• Members of the network play a key role for sponsoring brands year round in delivering:

•Urban intelligence and expert insight•Referral targeting and database building•Brand Engagement at a highly social venue•Product seeding of new initiatives•Opinion leading at the point of key influence

vii. THE ALPHA BARTENDER NETWORK

Types of Sponsors

• Alcohol beverage• Beer• Wine• Spirits

• Non-alcohol beverage

• Entertainment/fashion/music

• Tech, gadgets, hardware and wireless

• Media and entertainment properties

• Retailers

viii. THE SISTERHOOD OF INFLUENCE

•A community exclusively for influential women designed to provide interesting content, product access, social networking, live events, influence, fame and reward for its membership

•Connecting Canada's savvy, social & opinion-leading women aged 21-49 as part of an online community, buzz marketing influencer network and lifestyle brand experience

•Projected September’09 launch

•Offers the opportunity for an alliance of leading brands, services and causes:

• To get intimate with these grassroots women tastemakers, prosumers and advocates within a friendly community-based environment• Serve up your next big thing from the credibility of an up-close VIP brand experience

viii. THE SISTERHOOD OF INFLUENCE

Types of Sponsors

• Brands launching products and building buzz• Brands targeting women• Fashion• Media• Travel• Health Care• Automotive• Home• Retail• Tech• Entertainment• Food & Drink• Restaurants• Financial Services• Beauty & Consumer. packaged goods

Agent Wildfire Base Marketing Services

I. Communities - The Power of We

Types of Brand Communities Brand Ambassador Programs Key Influencer Communities Customer Advisory Boards

Perfect For Brands/Companies With: A passionate and loyal base of followers A continuing set of news and launches Targeting specific niche audiences Looking for better insight and solutions

II. Campaigns - Accelerating Your Peer-to-Peer Grapevine

Types of Word of Mouth Campaigns Key Influencer Campaigns Product Seeding/Sneak Previews Customer Experience Initiatives Intervention/Challenge User Generated Marketing Buzz/Exposure Generation Social Media Implementation Social Media Applications SEO/SMO

Perfect For Brands/Companies With: New Products/Launch Initiatives New or Niche Audiences/Unmet Needs A Need for a Novel, Different Approach Conversion of Interest into Sales Managing Perceptions Hot, recommendation-driven categories

III. Insights - Your Early Conversation Radar

Types of Influencer Insights: User Collaboration Programs Beta Testing/Lead User Programs Expert Advisory Panels Trend Scouting & Reporting Marketplace Audits/Mystery Shopping Social Media Monitoring

Perfect For Brands/Companies Needing: New concept innovation stimulus Quick turnaround sounding board Advance beta testers for initiatives Savvy crowd for better solutions Feedback on in-market programs

IV. Buzz Media - Getting Noticed and Talked About Before The Mainstream

Types of Buzz Media: WOM Media Network Programs Influencer Sampling /Intercepts Social network/media outreach Facebook applications/groups

Perfect For : PR Firms Buzz-driven companies New Launches Undiscovered brands/products Not-for-Profits

V. Wiki Brand Strategy/Consulting - Making Sense of a Participation Marketplace

Types of Strategy & Consulting Projects WOM Executive Strategy Development Non-Traditional, Grassroots Planning Brand Story and Lingo Development Innovation Development Programs

Perfect For: Head of Marketing or Communications Senior company executives Head of mid-sized companies/start-ups Product developers Heads of innovation/research Brand leaders

VI. Workshops & Presentations – A Tour Guide for Marketing 2.0, Customer

Collaboration, Word of Mouth and Other Shiny Objects

Types of Buzz Media: Executive Team Workshops Business Team Moderation Word of Mouth Playbook Sessions Brand Marketing Readiness and Audit Deep Dive Customer Experience and

Positioning Teardowns Keynote and Offsite Presentations

Perfect For : Companies with a customer orientation Changing organizations (i.e. merger,

new leadership) Brand Planning/Innovation Sessions A need for an outspoken speaker A hunt for an executive level thought

leader and practitioner A expert moderation team

Let’s Start The Conversation…Inquire: smoffitt (at) agentwildfire.com

Phone: 416-255-4500

URL: www.AgentWildfire.com

Join: www.TheInfluencers.ca Blog: http://BuzzCanuck.typepad.com/

www.spreadslikewildfire.com

Explore: The Buzz Report (e-newsletter)Signup at www.AgentWildfire.com

Learn: Executive WOM Seminars