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New Media Advertising

Social Media Project

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- What is LAZYBONE -

- LAZYBONE fan page -

- LAZYBONE's competitors -

- SWOT of LAZYBONE -

- Recommends for LAZYBONE -

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What is LAZYBONE

"The Best T-shirt for you" "Create the unique and limited T-shirt for you"

Made in Taiwan, Born in 2007. On-line store only

Skull logo and soft color, fit and fine

Main products are T-SHTRS, HOODIES, ONE-PIECE and few MEN'S WEAR

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LAZYBONE facebook fan page

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LAZYBONE facebook fan page's Promotional works

Share new items info

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LAZYBONE facebook fan page's Informative works

Share pictures of models or bloggers wearing LAZYBONE

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LAZYBONE facebook fan page's Personal works

Explain the store running conditions of their official web store

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LAZYBONE facebook fan page's Interactive works

Share their own design desk top monthly

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LAZYBONE facebook fan page's Interactive works

Gifts for fans ! When their fans reach 80000 they had a gifts event

←It means that they

will pick up 15 of those

fans who shared their

items on their own

facebook and give

those fans free gifts.

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LAZYBONE facebook fan page's Competitors

CACO American wears

CACO is a low price

on-line American

style wears store.

They have 17000 likes

which is much more

than LAZYBONE.

CACO also have their

own design group.

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LAZYBONE facebook fan page's Competitors

ANDEN HUD

ANDEN HUD is a 100%

MIT(Made in Taiwn)

on-line women wears

store.

ANDEN HUD also own

low prices and weekly

new products.

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LAZYBONE facebook fan page's S.W.O.T.

STRENGTHS → LAZYBONE has their own design concepts which other

competitors don't have. They has delicate designs and fancy appearance

which are quite different from other on-line dress stores.

WEAKNESS → LAZYBONE's prices are higher than the average prices of

on-line dress industry. Most of LAZYBONE product prices are over 1000NTD

(~36000KRD) Their competitors like CACO and AUDEN HUD are cheaper,

only cost 500NTD(~18000KRD). That is to say, LAZYBONE might lose the

students customers.

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LAZYBONE facebook fan page's S.W.O.T

OPPORTUNITIES → In Taiwan, people now pay lots of attention to create

personal style. Though the prices of LAZYBONE are expensive, customers are

still want to own their products. It is LAZYBONE's design which attract

customers

THREATS → Oversea brands on-line stores. Taiwanese love to shop in on-line

stores of oversea brands. Such as ASOS(England, they provide free shipping),

Abercrombie and Fitch(America, the most popular American style dress in

Taiwan),even GMARKET(KOREA, owns thousands of Korean brands),etc.

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Recommends for LAZYBONE

More Interactive activities with facebook fans → LAZYBONE now still has

a space within their customers. Despite they have special designs, customers

are not close to the brand itself.

Facebook fans only discounts → Facebook fan page is now the most famous

form of LAZYBONE. People meet their fan page more than official site. It will

be helpful for LAZYBONE to apply some discounts for fans.