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A lot is spoken about the importance of networking. But what is networking actually and how do you network effectively. This presentation elaborates on networking and gives very practical tips based on over 100 years of combined network experience in EFactor management. Author: Eva Hukshorn, EFactor
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EFactor on Networking Build a network when you don't need it, so that it is there when you do Author: Eva Hukshorn
EFactor: An introduc9on
• Founders Adrie Reinders, Marion Freijsen, Roeland Reinders • Started OHM Inc. in 2004: Business Development for Fortune 2000 • Serving (mainly) technology companies around the globe • Goal: assist emerging technology companies in selling their product to Corporates • In 2007 they wrote a book: The N-‐Factor
- How efficient networking can change the dynamics of your business - Huge success: no theory, but hands-‐on 9ps & tricks
• Result: EFactor -‐ a social plaTorm for entrepreneurs - Strategic business networking impacts the future of your business - Goal: share knowledge, increase sales, decrease costs, find capital - Mission: increase success of entrepreneurs to start-‐up or accelerate their organiza9on
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EFACTOR, THE WORLD’S LARGEST ONLINE NETWORK FOR ENTREPRENEURS ON EARTH
An online community offering you a network, knowledge, events, and every business resources you need to
succeed
Eva Hukshorn: An introduc9on
• Work Experience - Current: Partner EFactor
Board of Advisory: TreFoil Energy / CleanDrinks / Global Thinkers Coach Startup: Bootcamp Amsterdam / New Venture McKinsey - 2009 – 2010: Dutch Bou9que – Marktlink Mergers & Acquisi9ons, Amsterdam - 2007 – 2009: Royal Bank of Scotland – Corporate Finance, Amsterdam - 2004 – 2009: ABN AMRO – Corporate Finance New York, Amsterdam - 2003 – 2004: Accenture – Consul9ng London, Amsterdam
• EducaHon - 1997 – 2002: MSc Economics, Finance – University of Groningen, the Netherlands - 2003: Interna9onal & Asian Studies – Na9onal Sun Yat-‐Sen University, Taiwan - 2009 – 2011: Cer9fied Management Accoun9ng (CMA) – Ins9tute of Management Accountants
(IMA), United States - 2009 – 2001: Colloquium General & Modern Art – Academy for History of Art, the Netherlands - 2012: Interna9onal Financial Report Standards (DipIFRS) – Associa9on of Chartered Cer9fied
Accountants (ACCA), United States
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“Networking is building and maintaining relaHonships on the basis of mutual trust and respect, for the long term”
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• Entrepreneurs vs. High PotenHals
- No life long job guarantees - Change of demography working popula9on - Personal rela9onships - Time-‐to-‐market - Local Knowledge - Financing and M&A - Buffer in bad 9mes
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The N-‐Factor: the key to success
• Time consuming • Be sincere, be yourself • Mutual interests • No sales, just goals • Start young:
- your friends are maybe geeks now, but geeks will be the new chic • Overcome cultural & ages differences • Rules
- Prepare - Administrate - Follow-‐up
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Building a network: start early, be consistent
• Network events - EFactor events, seminars, workshops
• Conference • Coincidental mee9ngs • Networks of others • Clubs
- Rotoray, Lion Clubs, Sports • Industry related organiza9ons • Networking abroad & interna9onal influence
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Building a network: places to be
• Maintenance = discipline
• Kind or rela9onships - Friend Family and Fools - Good business rela9onships - Acquaintances
• Technology = memory
• Handing over your network
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Maintenance: substance over form
Event Maintenance New P / Q Image Acceptation Partners
Art ++ + ++ ++ ++ ++
Music ++ - - ++ ++ ++
Tennis + ++ ++ + = o
Soccer -- -- -- - = --
Golf ++ ++ + + = --
Chess + ++ ++ + ++ --
Car racing + + -- - + --
Cooking ++ ++ + ++ + o
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Maintenance: some events are more equal then others
• Technology & communica9on fundamental • Global network support • No online sustainability without offline support • Tools:
- Email - Search machines - Phone/VOIP - Chat - Blackberry’s - CRM vs Linkedin/EFactor - Social communi9es
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E-‐Networking: it is just a tool, no end game
• Invest & research • Come early, leave late • First impressions • Bring something to the table • Do what you promise • Maintain • Think about it:
- Clothing - Restaurants - Amer dinner
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E9quenes: it’s the linle things that maner
Impressing without words
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SMILE EYES POSTURE ATTITUDE
HANDS VOICE DRESS ASSECOIRES
• An extra dimension • Every culture is different
- Research - Local people to assist
• Be aware of poli9cal systems • Religion • Local personal networks • Reputa9on checks are ok • Respect
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Culture: be global, act local
C2 x F x √T = Cl
• C = Chemistry • F = Fun • T = Time • Cl = Click
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Remember:
Thank you!