Doing what you do, just geekier

Katie Lairdklaird@schipul.com www.schipul.com/happykatie

Networking 2.0

You know what you are doing

What we will talk about today

✓ Networking 2.0 toolkit

✓ (before) Laying your groundwork

✓ (during) Don’t stop now!

✓ (after)Follow up magic

ToolkitNetworking 2.0

LinkedIn = Safe + Accepted + Simple

Start a group to connect your Community

Ask and answer questions

Create a poll

Further LinkedIn Connection Opportunities

300 million Facebook-ers

307 million Americans

It IS personal (but you keep control)

Avoiding someone? BLOCK THEM!

Facilitate offline networking

53 ‘yes’194 ‘maybe’

888 members

521 photos

Your business on Facebook

LinkedIn vs. Facebook vs. MySpace

Young professionals? Potential recruits? Your friends?

Want to know what tools to use? ASK!

Connect with Rich Media

www.flickr.com/photos/thomashawk/288335335/

Chronicle it all with videoNissan: www.youtube.com/slamdunk

Zappos: www.youtube.com/user/zappos

Schipul: www.vimeo.com/schipul

Buy a Flip camera (seriously)

http://www.theflip.com/

Photo magic on Flickr

http://domoreforpets.yahoo.com/

www.flickr.com/groups/domoreforpets/

8,700 photoshttp://www.flickr.com/search/?q=gmfyi&m=tags

8,300 photos

http://fastlane.gmblogs.com/

Create a HOMEBASE(tie it all in to the Mother Ship)

GroundworkBefore you leave your office:

www.google.com/alerts Email updates for your company

name and keywords

www,technorati.com/watchlist Powerful Social Media search engine

watches for your terms and updates you

http://alerts.yahoo.com Yahoo! alerts you of any

occurrences of defined terms and names

Do your Due Diligence

Stay ahead, stay alert

... and a big congrats on your latest award!

... and I saw today that Bill White will be on

NPR’s Morning Edition!

www.google.com/alerts Free and fast alerts on topics and

people you care about.

http://search.twitter.com Up-to-the-second updates on topics and people you need to know more

about.

Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com

IceRocket: www.icerocket.com

At the eventWhile you are

Keep it Mobile

www.roambi.com Mobile visuals of accurate data from software you already use

www.bumptechnologies.com Easy contact sharing - perfect for

busy networking events

www.pptexpert.com Present on-the-go - take

advantage of every opportunity you can!

Other handy Mobile tricks

Other Networking 2.0 gadgetry

www.moo.com Colorful mini cards to include ALL of your online URLs and contact

info on

www.contxts.com Set up your contact info for

immediate connection via your cell phone’s text message

www.doyoupoken.com Pokens are USB drive contact /

data sharing devices - could be a great trade show / conference gift

www.mydropcard.com Email you contact info immediately once you have emails of contacts.

Great Follow UpExtend an event’s life cycle with:

Update your Homebase

Seek out your contacts

Again, pictures work!

Be generouswww.slideshare.net

Like YouTube, but for your Powerpoints

www.sliderocket.com Create, update and promote

your presentations

www.empressr.com Design and present in a

single online space

✓ Be brave, be online

✓ Tap into the new event life cycle

✓ Find your niche and be generous

Take this home

Thanks for being here!

Katie LairdSchipul - The Web Marketing Companywww.schipul.com // www.tendenci.com (281) 497.6567, ext 519

Katie details:Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatie Flickr: www.flickr.com/happykatie

Find these slides on Slideshare: www.slideshare.net/happykatie

http://www.flickr.com/photos/66125582@N00/457743309/

Thanks to our amazing photographers!

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