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Presentatie van Jeroen van der Schenk tijdens het 1e NET-WERKEN event bij Martin Schilder in Haarlem...
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NET-WERKEN | MINDZ STORYLINE
Plaza Mayor...
Back in the old days the town square used to be a
place of gathering, meeting and connection. A place
where the latest news, ideas and stories were being
exchanged. But also a place where supply and demand
(material and non-material) came together, where new
alliances and bonds were formed.
And it still is, because NET-WERKEN is a contemporary
Plaza Mayor, where you can build, expand, update and
enrich your network. Where you can use your story to
inspire others and where you can connect and
collaborate with peers and soul mates. Online and
offline...
NET-WERKEN
CADA DIA ES UNA FIESTA!
Jeroen van der Schenk
ZP’er
NET-WERKEN | DNA
NET-WERKEN | Uitgangspunten
De uitgangspunten van NET-WERKEN
‣ Storytelling; verhalen zijn belangrijker dan visitekaartjes
‣ Virtueel en fysiek ontmoeten van gelijkgestemden
‣ Doen wat we leuk vinden
‣ Co-creatie; een netwerk van en voor deelnemers
‣ Organische ontwikkeling zonder hierarchische structuren
‣ Ont-moeten
NET-WERKEN | Online
NET-WERKEN | Online
8
ONTWIKKELINGEN
9
2000 2009
Trust
high
low
Edelman Trust Barometer
10
Internet maakt ons sociaal
Web 1.0 Web 1.0
11
Groundswell
A social trend in which people use technologies to get the things they need from each other, rather than from traditional
institutions like corporations and/or government…
People
Technology Economics
* !"#"$%&'($)'&&*+#*&$,*+*"&-.$/*-.0'1&"2.3-+4$+5&6*7+8$9::;
12
Organizing without organizations“Here comes everybody”, Clay Shirky, 2008
coop
erat
ion
personal currency ( = intangibles) create identity
sharing
collective(inter)action
collaborativeproduction
conversation
Sharing
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Experience sharing & conversation: reviews and fora
14
Collaborative production
15
Collective (inter)action
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‣ Virtual social networks: “Webtribes”
‣ Social
‣ Business
‣ Socio-business
‣ Serious game
Collective (inter)action
17
Snel, efficient en onverslaanbaar...
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Snel, efficient en onverslaanbaar...
19
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CROWDSOURCINGversus
CROWDFORCING
Crowdsourcing
21
Crowdforcing
22
23
‘FREE AGENTS’
24
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MINDZ.com
25
‣ Branding
‣ Connecting
‣ Meeting
‣ Sharing
‣ Collaborting
Debuut BV
26
‣ Horeca organisatie
‣ 32 fysieke locaties
‣ 17 restaurantformules
‣ 1200 medewerkers
KookDebuut Plaza
27
Energie, Passie & Plezier
KookDebuut Plaza
28
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Co-creatie
Van virtueel naar fysiek ontmoeten
30
‣ KookDebuut Gerechten
‣ KookDebuut MasterClasses
‣ KookDebuut Culinaire Reizen
‣ Events (ism met andere restaurants)
NET-WERKEN | Online