Creating a Culture of Creativity

Rajdeep Endow

Managing Director Sapient

@endowscopy

Global CEOs identified creativity as the most important quality over

the next 3-5 years

Source: 2010 IBM Global CEO Survey

IBM Global CEO Survey 2010

Creative Agency

of the year 2013

C R E A T I V E A W A R D S

I N 2 0 1 4

277

“Creativity is just connecting things. When you ask

creative people how they did something, they feel

a little guilty because they didn’t really do it, they

just saw something. It seemed obvious to them

after a while.”

Diversity of Perspective

No one of us is smart as all of us.

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Organizations want diversity, but seek conformance

The ideal candidate will have:

• Minimum of 5 years of experience in business

development or internet services software

consulting/sales with total experience of 10 to 12

years in Sales;

• Exceptional leadership skills and community

building;

• Exceptional decision-making, conflict resolution,

negotiation skills, and follow-through;

• Results driven; strong analytical skills with

exceptional verbal and written communication;

• BS/BA degree, MBA preferred

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Shared Values and Language

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A different language is a different vision of

life.

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Openness

Sapient Openness Core

ValueListen up. Remember that openness is a two-way

street. Seek to understand before seeking

to solve.

Always be curious. Ask questions, the simple ones

and the tough ones.

Share information and feedback with confidence.

Be specific. Don't assume others know

what you know.

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Discovery

time spent on finding thesolution

time spent on finding theproblem

What problem should we be

solving?

Predictably creative is an

oxymoron.

Opportunities for Collaboration

In your organization

Do people have opportunities to interact without a specific reason?

Are meetings allowed to be free flowing?

Is the emphasis on decision making?

Are there physical spaces for collaboration?

The tyranny of forced performance

distribution

1. Bring in people with diversity of beliefs, experiences and

perspectives.

2. Create shared values and language

3. Model openness

4. Create room for the thinking to be divergent

5. Make it easy to collaborate with design of space,

incentives

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Chance favors the connected mind.

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Rajdeep Endow

Managing Director India

t: @endowscopy