Guest Speaker – Greg CarterElectrical Marketing – electricalmarketing.net – netmarketing@comast.net

Greg Carter, e-Business Director

Steve was a Pirate

M MM

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AdventureMarketing

Becoming a Pirate

Open Waters

Then …

“Testing the waters” - 2002

Now

TheGame

Changed MarkITing

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Re-ToolM

Divergence

Convergence

Stealthy

Improve Product Descriptions

Blog Content is pushing us up in the rankings

Focus exclusively on product or service

versus broader topic of your parent

website

Search engine preference -- they’re optimized for topic’s

keywords

Search engines keep different metrics for domains than subdomains. Place link-worthy content in subfolders rather than subdomains.

Search engines keep different metrics for domains than subdomains. Place link-worthy content in subfolders rather than subdomains.

Inherits Domain Authority of existing site.

Pain

Relief

Blogging Template

Database Blogging Template

CategorySubcategorySeriesModelLong DescriptionAttributesFeatures/Benefits5 Keywords

Populate

Triple 1st Page Search RankingWait. There’s More …

A Great Landing Page !

1. Customers appreciate your helping them make an INFORMED buying decision.

2. They will perceive your “Aura of Expertise”.

3. They are not difficult to create or maintain

4. Content ranks well in Search Engines

Don’t Forget: Include clear links to product content where you can convert to a sale.

Push content to 1,000s of users via Linked-In Groups

Mergers and Acquisitions:

Legacy Cross Branding: Over time, the supply chain may think of different Brand Names for the same product.

Demystify SEO

+

Popular as YouTube is for Videos.

Featured in Google Organic

WebAnalytics

Advanced Filter by URL

Landing Page: Measure Conversions

Steps in pathto Conversion

Dashboard view of Top Landing Pages by Goal Completions.

Top Long Tail Keywords with Conversion and Bounce Rate for future content marketing ideas.

DOWNLOAD FREEGOOGLE ANALYTICS REPORTS

Google Analytics Customized Dashboard Downloads plug into your Account.

Landing PageTools & Rules

Why should I stay?

Business Intelligence

M

Where’d Everybody Go?

Landing Page visits (non-paid search) to electrical product pages. Visibility to other Buckets needs balancing.

The imbalance of the Brands chart is due to varying inventory levels which would affect the number of products listed on the site. However, with the Top Landing Pages report in place, it’s easy to modify the report query to isolate on any of the brands to gain a clearer picture of SEO impact now that benchmarking is in place.

Truth is, large majority of Electrical Distributor customers pick up the phone and call…

Establish benchmark and measure increased call volume though Google Analytics.

“Be a pirate.”Greg Carter, e-Business Directornetmarketing@comcast.net