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Mike Cook CEO & Co-founder

Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting excellence - Mike Cook

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Page 1: Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting excellence - Mike Cook

Mike Cook

CEO & Co-founder

Page 2: Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting excellence - Mike Cook

RIS12 Startup Competition Winners

Page 3: Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting excellence - Mike Cook

RIS12 Startup Competition Winners

Page 4: Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting excellence - Mike Cook

RIS12 Startup Competition Winners

Page 5: Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting excellence - Mike Cook

Why are we all here?

“To build competitive advantage through Talent Acquisition”

Page 6: Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting excellence - Mike Cook

CANDIDATE EXPERIENCE COUNTS

“Recruiting isn’t a process.

It’s an experience”

Page 7: Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting excellence - Mike Cook

CANDIDATE EXPERIENCE COUNTS

We live in a feedback society

Page 8: Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting excellence - Mike Cook

CANDIDATE EXPERIENCE COUNTS

7 MILLION job applicants a year

Page 9: Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting excellence - Mike Cook

CANDIDATE EXPERIENCE COUNTS

7 MILLION job applicants a year

38% less likely to use a product or service as a

result of a poor candidate experience

Page 10: Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting excellence - Mike Cook

CANDIDATE EXPERIENCE COUNTS

7 MILLION job applicants a year

That’s 2,660,000 candidates/consumers

C. $8m every day in potential revenues

Page 11: Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting excellence - Mike Cook

CANDIDATES ARE CONSUMERS

Page 12: Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting excellence - Mike Cook

WE TURN CANDIDATE

FEEDBACK INTO ACTIONABLE

INSIGHTS …

Page 13: Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting excellence - Mike Cook

WE TURN CANDIDATE

FEEDBACK INTO ACTIONABLE

INSIGHTS …SO YOU CAN

ACHIEVE RECRUITING

EXCELLENCE

Page 14: Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting excellence - Mike Cook

WHAT DO WE MEASURE?

Brand Perceptions/EVP

Job Seeker Motivation

Expectations

Experience

Impact upon Brand/Reputation

Content and channel preferences

Pipelining data

Benchmarking

Candidate satisfaction

Page 15: Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting excellence - Mike Cook
Page 16: Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting excellence - Mike Cook
Page 17: Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting excellence - Mike Cook
Page 18: Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting excellence - Mike Cook

Optimize sourcing

Improve performance

Identify who and what is impacting upon

your reputation

Contrast, Benchmark & Trends

Page 19: Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting excellence - Mike Cook

Overall Candidate Satisfaction Score

Page 20: Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting excellence - Mike Cook

Colin Minto

Global Head of Resourcing

“Once in a while a game changing initiative hits my radar

and Mystery Applicant is one.....

I now have absolute clarity how candidates perceive G4S, what motivates our target audience and where we need to develop.”

Page 21: Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting excellence - Mike Cook

Colin Minto

Global Head of Resourcing

“As a result of driving our candidate experience globally we are enjoying savings of $7m" "

Page 22: Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting excellence - Mike Cook

INNOVATING

Recruiter tool

Hiring manager feedback

Dynamic distribution

Multi-lingual

Onboarding/Post-hire

Supply side service

Self-service module

Campaign tool

Campus/Early-careers

Diversity reporting

Page 23: Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting excellence - Mike Cook
Page 24: Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting excellence - Mike Cook

200+ MILLION CANDIDATES

50bn data points

Page 25: Mystery Applicant talks about the big data opportunity of capturing candidate feedback and turning it into recruiting excellence - Mike Cook

CANDIDATE EXPERIENCE COUNTS