THE CANNES EXPERIENCE

HI

TIM BUESING CREATIVE DIRECTOR SYDNEY

TIM KOTSIAKOSEXECUTIVE CREATIVE DIRECTORMELBOURNE

SUNNY AND 28 DEGREES

AND EVERYONE’S TWEETING

A FEW DELEGATES(12,000)

A BIT OF QUEUEING

A COUPLE OF ENTRIES (35,000)

A TOUCH OF COMPETITION IN THE JURY ROOMS

AND 3 LIONS FOR OUR ‘MOST POWERFUL ARM’ http://themostpowerfularm.com

AND QUITE A FEW MORE FOR ‘DUMB WAYS TO DIE’ http://www.youtube.com/watch?v=IJNR2EpS0jw

DON’T FORGET TO PLAY THEIR GAME https://itunes.apple.com/app/dumb-ways-to-die/id639930688

01

SEMINAR SNIPPETS

FAMOUS: Vivien Westwoodhttp://www.youtube.com/user/canneslions?

FAMOUS: Annie Leibovitzhttp://www.youtube.com/user/canneslions?

FAMOUS: Conan O’Brienhttp://www.youtube.com/user/canneslions?

FAMOUS: P Diddy / Sean Combshttp://www.youtube.com/user/canneslions?

FAMOUS: Jack Blackhttp://www.youtube.com/user/canneslions?

SoDA: WELCOME TO THE CONNECTED WORLDhttps://vimeo.com/67887126

Exchange with digital peers: SoDA Meetuphttp://www.flickr.com/photos/sodaspeaks/sets/72157634305391306/

Time for exchange with digital peers: SoDA Meetuphttp://www.flickr.com/photos/sodaspeaks/sets/72157634305391306/

Tim Buesing, Stuart Eccles (Made By Many), Tim Kotsiakos, Guthrie Dolin (Nurun)http://www.flickr.com/photos/sodaspeaks/sets/72157634305391306/

http://www.campaignbrief.com/2013/06/reactive-sydney-cd-tim-buesing.html

GETTY IMAGES INSTALLATIONhttps://vimeo.com/68625429

CATCHING UP WITH INTERESTING BRANDS TO COLLABORATE WITH

GETTY IMAGES INSTALLATIONhttps://vimeo.com/68625429

GOOGLE CREATIVE SANDBOXhttp://www.youtube.com/watch?v=TWvTRZO_xqQ

02

CYBER WINNERSON A BUDGET

http://yourquestions.mcdonalds.cahttp://www.youtube.com/watch?v=KWljqAQZR-I&feature=share&list=PLB8F066AFA8915464

FACING TOUGH QUESTIONS AND BUILDING A REPOSITORY OF ANSWERS FOR THE FUTURE

http://yourquestions.mcdonalds.cahttp://www.youtube.com/watch?v=KWljqAQZR-I&feature=share&list=PLB8F066AFA8915464

http://yourquestions.mcdonalds.cahttp://www.youtube.com/watch?v=KWljqAQZR-I&feature=share&list=PLB8F066AFA8915464

http://pinterest.com/oreo/daily-twist/https://vimeo.com/57739796

CELEBRATING 100 YEARS WITH 100 DAYS OF SOCIAL CONTENT

http://pinterest.com/oreo/daily-twist/https://vimeo.com/57739796

http://pinterest.com/oreo/daily-twist/https://vimeo.com/57739796

http://pinterest.com/oreo/daily-twist/https://vimeo.com/57739796

A CULTURAL CHANGE IN THE BRAND SO THAT DURING THE FAMOUS SUPERBOWL BLACK OUT...

http://www.forbes.com/sites/jenniferrooney/2013/02/04/behind-the-scenes-of-oreos-real-time-super-bowl-slam-dunk/

IT HAD SOMETHING TO SAY...INSIDE OF MINUTES

WITH A GRAND FINALE TO AN EPIC CAMPAIGN.

03

INNOVATION WINNER

https://vimeo.com/66869296CINDER: MAKING YOUR OWN RESEARCH PUBLIC KNOWLEDGE, FOR EVERYONE’S BENEFIT

04

SOME BIG TRENDS

TRENDS

{VIDEO}CONTENT

MAKING IT INTERACTIVE IS CRUCIAL: THE BEAUTY INSIDE (INTEL)http://www.youtube.com/watch?v=ETzxRhl0UTo

TRENDS

THE INTERNET OF THINGS

http://www.themostpowerfularm.comON- AND OFFLINE BELONG TOGETHER. AND CONNECTING THEM IS FUN.

TRENDS

MULTI-DEVICE INTEGRATION

THE MAGIC OF SCREENS WORKING TOGETHERhttp://www.youtube.com/watch?v=KOCM9_qGccY

TRENDS

CUSTOMER EXPERIENCE VS ADVERTISINGAUDI CITYhttp://www.youtube.com/watch?v=GDdPN6mVLPM

THANK YOU

WWW.REACTIVE.COMWWW.CANNESLIONS.COMWWW.SODASPEAKS.COM