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Mulchfest 2008Saturday and Sunday, January 5th and 6th, 2008
Highlights• 13,137 trees mulched (a 14% increase from 2007)
• Total of 31 chipping sites and an additional 52 drop off sites across all five boroughs
• Media coverage of event included The Today Show, The New York Times and NY1
Mulchfest 2008 provided New Yorkers with a convenient and free
opportunity to recycle their Christmas trees into “mulch” for
personal use.
Chipping SitesSaturday and Sunday, January 5th and 6th, 2008
Parks hosted 31 chipping sites in all 5 boroughs:
Bronx QueensBrook Park Cunningham ParkRiver Park Juniper Valley ParkBissell Gardens Forest Park BandshellVan Cortlandt Tenney Park
Astoria ParkBrooklyn Travers ParkMcCarren Park Von King Park Staten IslandFort Greene Park Clove Lakes ParkCobble Hill Park Midland Beach Parking LotProspect Park Conference House Parking LotOwls Head Park Greenbelt Recreation CenterMarine Park
ManhattanTompkins Square ParkWashington Square ParkCarl Schurz ParkRockefeller CenterRiverside Park*
*Riverside Park hosted 6 chipping sites.
Images of Mulchfest 2008
Outreach Efforts
• 11,000 Mulch Bags
• 5,000 Flyers
• 3,000 Palm Cards
• 2,000 Hang Tags
• 1,500 Posters
• Signage featured at all 83
Mulchfest locations
• Press releases and
announcements
• Email blast to 50,000 Parks and
Department of Sanitation
subscribers
Advertising, Marketing & Media
Radio Partners
• CD101.9, 98.7 Kiss & Hot 97
• Promotion reached total of 3
million listeners
• Total of 72 (:20 second) PSAs
• Featured on station websites
(over 2 million unique visitors)
• Inclusion in station newsletters
(total circ. 272,000)
Right: Recycling Bin and Bag Characters at the Rockefeller Center Mulchfest Press Event (1/3/08)
Advertising, Marketing & Media
Print• The New York Times
• New York Post
• Newsday
• Daily News
• NY Sun
• New York Observer
Television• The Today Show
• NY1
• Fox 5
• WABC-TV
• Bronx News Channel 12
Online
• Parks website (250,000 unique
visitors)• Received coverage on NY Times City
Room blog, MSNBC, About.com as well as various local publication websites
• Targeted the following high traffic websites: About.com, Craigslist, Migente, Meetup.com, Friendster, Facebook, FlavorPill, DailyCandy, Eventguide.com, Nyc.com, Gothamist, Freenyc.net, Nycvisit.com, Newyork.going.com
Miscellaneous• NYC’s Recycling Bin and Bag
Characters made appearances
Friday, January 4, 2008 January 4, 2008, 4:41 pm
Got Tree? Make Mulch
By Sewell Chan
A Christmas tree being loaded into a chipper that will be used during MulchFest. (Photo: Daniel Avila/New York City Parks and Recreation Department)
On Saturday and Sunday, New Yorkers will be allowed take their old Christmas trees to 85 parks around the five boroughs for the 12th annual MulchFest — at which tree limbs, branches and trunks are ground into wood chips and turned into vegetation-friendly mulch.
Last year, about 12,000 trees were recycled through MulchFest, out of more than 160,000 trees recycled citywide. It turns out that mulch is an important argument in the perennial debate on whether “real” Christmas trees or the artificial, synthetic versions are better.
The debate has real stakes. In 2006, American households bought 28.6 million Christmas trees, down from 32.8 million in 2005, while the number of plastic trees imported from China rose 6.5 percent over the same period, according to an article published last month in Smithsonian magazine.
The National Christmas Tree Association, based in Chesterfield, Mo., argues that traditional Christmas trees are the best choice for the environment. Christmas tree farms occupy 500,000 acres of land throughout the United States, are vital sources of oxygen and help preserve green space. The trees are renewable and recyclable — as sources of mulch, that is.
Moreover, artificial trees are made of polyvinyl chloride (PVC) plastic that can sit in landfills for centuries and produce dangerous toxins when produced or burned. (A November article in Newsweek quoted Danny Seo — who is often described as the Martha Stewart of green living — as saying, “Always go real.”)
This is not to say that all real Christmas trees are the same. There is a push to buy “organic” Christmas trees that are grown without pesticides and come from nearby farms, reducing the need for carbon-emitting long-distance trucking.
Above: Mayor Bloombergappearing on The TodayShow promoting Mulchfest
• Department of Sanitation –
provided free Polaroid photos with
Recycling Bin Characters
• Fuze – 2,000 bottles of water and
juice
• Peanut Chews – 12,000 pieces
of candy
• Hot Tamales – 12,000 pieces of
candy
• Green Mountain Coffee –
donated coffee
• Cabot Cheese – donated cheese
Sponsors
Thank you for making Mulchfest 2008 such a success!
Interested in getting involved next year?Please contact Graham Fisk at:
212.360.8216 / [email protected]
To view this slideshow online, visit http://www.nycgovparks.org/services/mulchfest/mulchfest.html
