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Mark Getty said that intellectual property is the oil of the 21st Century. The problem is, most small businesses don’t even know they’re swimming in it. In this presentation, Rachel Rodgers, attorney to entrepreneurs and the co-author of Small Business Bodyguard, showed small business owners: - What intellectual property really looks like for small businesses and how they are already creating it, - Why intellectual property is incredibly valuable and how to create new revenue streams from it without creating more work to do, - How just a few simple legal tools can protect their intellectual property and save small businesses untold amounts of money, time and headaches (some of this can be done without a lawyer!), - Actions you can take now to start profiting from the intellectual property you’ve already created. In this presentation at ICON14, Rachel shared stories from her own experiences as a small business owner as well as numerous stories from her clients, from solopreneurs to tech startups, who have discovered, sold and licensed the hidden intellectual property in their businesses.
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