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Mobility and Apps The Intersection of Productivity

in Business

By

Juliann Grant, Telesian Technology

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Juliann Grant

• Lifelong marketing professional• Vice President at Telesian Technology• Social Media Community Manager, ISA• Director-Elect, Management Division ISA 2013

A view of the future

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Hello Juliann…

I see you are shopping in Macy’s today

May we suggest…

ContextualLocation-basedPersonalE-commerce

Mobile Devices … not for just for kids

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More than 110M smart phone owners in USAndroid 51%iPhone 31%

234M Americans 13+ use mobile devices 50% have scanned SKUs to compare

products while in a store35M Tablets

52% Tablet owners made/completed a purchase onlinePrice comparisonsRead consumer ratings

Rise of the Digital Omnivore

• “We are entering a new digital era, an era where people are connecting with content and with brands through multiple screens – through their PC, TV, smart phone, and media tablets, we call this the rise of the Digital Omnivore.”

Mark Donovan, comScore SVP for Mobile at www.comscore.com

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What are we doing on our phones, tablets?

• 74.8% Sent text message to another phone• 73.6% Checked email• 51.1% Used downloaded apps • 49.8% Used browser• 36.7% Accessed social networking site or blog• 33.5% Played Games• 27.0% Listened to music

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Comscore: http://www.comscore.com/Press_Events/Press_Releases/2012/7/comScore_Reports_May_2012_U.S._Mobile_Subscriber_Market_Share

The App Scene: The wildest garden yet

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Gartner predicts that app stores will facilitate 70B app downloads by 2014

So far….500,000 iPhone apps225,000 iPad apps10B Android appsAnd counting…

Top App Downloads

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5 Games3 Social2 Productivity/Entertainment

5. Google Maps

6. iBooks

7. Angry Bird Seasons

8. Fruit Ninja

9. Talking Tom

10. Twitter

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App types

• Games• Location-based Services• Social Networking• Productivity• Engineering • Mobile Search• Mobile Payment/Commerce• Email• Video• Enterprise

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Location-Based Services

• Groupon, Living Social, Gowalla, Yelp• Why:

– 54% for Discounts– 21% badges, status awards– Meet friends

• Biggest hurdle: Security concerns

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Social Networking Chat & Messaging

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Photography

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Social Networking Cont’d

• Facebook– Facebook– Facely– Friendcaster (Android)– Sense (Android)– Flow (Android)

• Twitter– Twitter– Twitterific– Twinkle

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Social Networking

• Social Aggregators: – Hootsuite– Tweetdeck– Path– Seesmic– Sprout

• Music– Pandora– Spotify– Last.FM

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Productivity Apps

• Any platform– DropBox– Evernote– FedEx Mobile– Instant Meeting– ODF Viewer– Save Meeting– OpenTable– Barcode Scanner

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Productivity Apps

• Android:– Dropbox– Evernote– FaxApp– Toggl – time management– Time Tracker– Evi – virtual assistant comparable to Siri– Easy app manager– Handy Scanner Free PDF– Google Launcher– Touch Down (synch microsoft email accts)

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Top iPad Apps for Engineering

• TurboXViewer• Autodesk CAD WS• Nastran• Engineering Unit Conversion from Active Minds• Rockwell Automation Small System Sketcher• Siemens Sirius eAssistance DocuFinder• Siemens Team Center Mobility – works with PLM app• Gauge Finder• powerOne Financial Calculator by Infinity Softworks• Compressible Flow Calculator by BS Software• HVAC Professional

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Case study: Customer facing application

• Sales Reps: Detailed specs on Powersource products

• Distributors and sales teams have immediate access to data on more than 200,000 products

– Engineering– 3D parts modeling – Ordering lead times

• http://www.industryweek.com/companies-amp-executives/mobile-apps-break-manufacturing

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Case Study: Brewery Application

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• Aurora Industrial Automation– Real time access to plant floor data thru

Rockwell FactoryTalk, Viewpoint, Vantage Point

Brewery App

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In the World of Apps: Be Like the Doc

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Be curious

Experiment

Be willing to fail

Practice safe app sharing

Questions?

Juliann M. Grant

julianng@telesian.com

Twitter: @julianng

LinkedIn: http://www.linkedin.com/in/julianngrant

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