Mobile Voucher Codes

  • Published on
    22-Nov-2014

  • View
    1.429

  • Download
    3

Embed Size (px)

DESCRIPTION

Mark Andres - Digital Content Manager - Vouchercloud

Transcript

<ul><li> 1. Mobile Vouchers<br />How they work<br />Commission<br />Stats<br />Increasing exposure<br />Mark Andres - vouchercloud<br /></li> <li> 2. How mobile vouchers work<br />GPS finds the customers<br />location<br />Mobile Vouchers nearest<br />to the customer appear on<br />the app<br />Voucher Details, branch<br />address &amp; phone number<br />T&amp;Cs, website are displayed<br /></li> <li> 3. How mobile vouchers work<br />Redemption &amp; Tracking the customer will<br />redeem the voucher at the till by showing a<br />Reason<br />Code<br />+ range of randomly<br />generated numbers<br />or<br />Barcode<br />Member of Staff authorises voucher on till<br /></li> <li> 4. Commission<br />CPA Cost Per Acquisition<br />If working on a CPA model at the end of the month/<br />campaign the merchant pulls a report from their tills that<br />shows the total amount of sales made using the voucher<br />CPR Cost Per Redemption<br />This method uses the branch address &amp; GPS. When a<br />customer presses the redeem button within a 0.5 mile radius <br />of the branch a cost is attributed to the redemption<br />CPC Cost Per Call<br />If a merchant has branches but a booking needs to take<br />place before the customer arrives; call tracking can be set<br />up to track sales made via the phone<br /></li> <li> 5. Stats<br />1 in 4 people will own a smartphone by 2012<br />7.5 billion apps downloaded<br />13 billion mobile voucher will be downloaded<br />by 2013<br />10x higher redemption stats than newspaper<br />71% off UK users are interested in<br />receiving mobile vouchers when shopping<br /></li> <li> 6. Stats<br />National Department Store mobile stats<br />Number of Locations:153<br />Offer:10% discount<br />Length of offer:19 Days<br />Total Views:48k<br />Total Downloads:15k<br />Total Redemptions:2100<br /></li> <li> 7. Stats<br />National Fashion Brand mobile stats<br />Number of Locations:605<br />Offer:20% discount<br />Length of offer:1 week<br />Total Views:38k<br />Total Downloads:15k<br />Total Redemptions:2500<br /></li> <li> 8. Increasing exposure<br />Interstital<br />Premium Listing<br />Banner Ad<br />Splash Screen<br />Push Notification<br />Landscape Ad<br />Full Frontal Voucher<br /></li> <li> 9. Thank you...<br /></li> </ul>