Mobile Phone Advertising: Business Mobile Users Revealed! (Sneak Peak)

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    12-May-2015

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Have you always had the following thought in your head If I could just get my advertising message in front of all the people with cell phones, I could make a fortune If so, there is a way to get your message out there and it doesnt cost a fortune to make it happen. You can capitalize on the hot mobile phone user market and get people who are eager to buy to take action. On top of that, you can also create a simple application for cell phones that you can sell to cell phone users for even more profits. Its easy to do if you follow the simple system that is laid out in the Mobile Phone Profits eBook. Youll learn about business users and the 3G mobile phone network and why thats important to you. Youll learn how to leverage free online social networks to generate real traffic to your website from people with cell phones. Also covered is how to create and sell applications online even if you dont know how to program!

Transcript

<ul><li>1.Mobile Phone Profits</li></ul><p>2. TABLE OF CONTENTSTABLE OF CONTENTS .................................................. 2INTRODUCTION .......................................................... 42 THE NEW GENERATION OF WIRELESS ................... 10 THE 4G NETWORK ......................................................................... 10 HOW IS A 4G NETWORK DIFFERNT? ............................................. 11 APPLES IPHONE ........................................................................... 12 SMARTPHONES ............................................................................. 13 THE PRIMARY TYPES OF 4G PHONE USERS ................................... 14CASUAL USERS.............................................................................. 14THE BUSINESS USER ..................................................................... 163 EFFECTIVE BUSINESS USERS AND THEIR WIRELESSDEVICES ................................................................... 17 EMAIL ........................................................................................... 17 WEB SURFING............................................................................... 18 VIDEO CONFERENCING ................................................................. 18 TEXT MESSAGING ......................................................................... 19 PHONE APPLICATIONS ................................................................. 19 VOICE ........................................................................................... 19 THE FACE OF TODAYS EXECUTIVE ................................................ 20BARACK OBAMA A CASE STUDY ON TODAYS EXECUTIVE ................. 204 USE THE HOTTEST APPLIACTION TO YOURADVERTISING ADVANTAGE ...................................... 24 YOUR WEBSITE ................................ERROR! BOOKMARK NOT DEFINED. ATTRACTING VISITORS TO YOUR SITE .......... ERROR! BOOKMARK NOT DEFINED.MAKE SURE YOURE SEARCH ENGINE OPTIMIZED .. ERROR! BOOKMARKNOT DEFINED.ADVERTISE A GADGET ................ ERROR! BOOKMARK NOT DEFINED.ACCEPT MOBILE PAYMENTS ......... ERROR! BOOKMARK NOT DEFINED.TEXT MESSAGING ....................... ERROR! BOOKMARK NOT DEFINED. OTHER SUCCESS STORIES IN MOBILE ADVERTISING ............ ERROR! BOOKMARK NOT DEFINED.FACEBOOK MOBILE ONLY AD MARKET ........... ERROR! BOOKMARK NOTDEFINED. 3. SNAPGIANT SOCIAL AND TEXT MESSAGING ADVERTISING ........ ERROR! BOOKMARK NOT DEFINED. MJOYS UNIQUE TEXT MESSAGING SERVICE .. ERROR! BOOKMARK NOT DEFINED. BLYKS SUCCESS STORY .............. ERROR! BOOKMARK NOT DEFINED. FREE 411 ................................... ERROR! BOOKMARK NOT DEFINED.5 THE WIRELESS ADVERTISING FUTURE: NEWAPPLIACTIONS WITH POSSIBILITIES ............... ERROR!BOOKMARK NOT DEFINED. WIRELESS CARRIERS .......................ERROR! BOOKMARK NOT DEFINED. TWITTER..........................................ERROR! BOOKMARK NOT DEFINED. SHOZU .............................................ERROR! BOOKMARK NOT DEFINED. MAPS AND GPS OPERATED DEVICES ERROR!BOOKMARK NOT DEFINED.6 CREATING YOUR OWN APPLICATIONS ........... ERROR!BOOKMARK NOT DEFINED. THE TECHNICALITIES ......................ERROR! BOOKMARK NOT DEFINED.WIRELESS APPLICATION PROTOCOL (WAP) ... ERROR! BOOKMARK NOTDEFINED.WIRELESS MARKUP LANGUAGE (WML) .......... ERROR! BOOKMARK NOTDEFINED.GETTING HELP ........................... ERROR! BOOKMARK NOT DEFINED. BASIC DECISIONS REGARDING YOUR APPLICATION ............. ERROR! BOOKMARK NOT DEFINED.SOCIAL NETWORKING DEVICES ... ERROR! BOOKMARK NOT DEFINED.GAMES ...................................... ERROR! BOOKMARK NOT DEFINED.GALLERIES................................. ERROR! BOOKMARK NOT DEFINED.TOOLS ....................................... ERROR! BOOKMARK NOT DEFINED.BE CREATIVE.............................. ERROR! BOOKMARK NOT DEFINED.CONCLUSION .............. ERROR! BOOKMARK NOT DEFINED. 4. INTRODUCTIONWelcome to the wireless revolution! If youre new to the 4G wireless age,dont worry. This is a great opportunity to learn about this technology andhow it applies to business today. But, we understand that you do knowbusiness and advertising. And, you certainly know how importantadvertising is to your business.Like any business owner, advertising is an expense to your bottom line. So,its important to spend your advertising dollars to your greatest advantage.And as technology changes, advertising strategies and tools must change,too.This book is designed to help you begin advertising to mobile phone usersthat are taking advantage of 4G technology. This technology gives themaccess to the internet, fast downloads, and streaming audio and video inaddition to their voice and text messaging capabilities.Even if you have a website and advertise via the internet, you may not beconvinced that mobile advertising is right for your business. Following aresome statistics that might change your mind. Nielsen Mobile, which reports on trends in the wireless industry said that, back in May 2008, 15.6 percent of mobile subscribers in the US made regular use of the mobile Internet on their devices. As of January 2012 that number has increased to 69% of mobile phone users accessing the Internet daily on their mobile phones! 5. 95 million mobile users in the US are paying for internet access on their mobile phones, but they do not use it regularly, according to this same report. Nielsen also reports that these mobile customers most often use their mobile internet connection to visit websites even more frequently than they use it to access email. Yahoo reports that it expects that by 2017 more users will access the internet via their mobile phones than via their home or business PCs. eMarketer reports that even older baby boomers (those aged 54-62) access the internet at least once per month, meaning that internet marketing truly appeals to all ages. eMarketer also reports that in the UK, restaurant advertising on mobile phones grew 67% in the year up to July 2012, and clothing ads on mobile phones grew by 57.2%. This same report in eMarketer reports that the restaurant ads sent to mobile phones reported a 15.5% response rate. These ads utilized SMS messaging technology, rather than web browsing.Hopefully, the statistics above have convinced you that advertising via cellphones is the wave of the future. Its doubtful that you can boast a 15%response rate to any ad youve placed in the yellow pages, on a billboard orvia direct mail. But, you may not yet understand how to take on thisadvertising venue, or what methods and resources are actually out there.It is the goal of this e-book to provide basic information about marketing tothe cell phone user, taking advantage of the new features and functions of 6. 4G technology. Hopefully, were going to help you get creative aboutmarketing your business to technologically savvy users.In the pages ahead, well take a look at 4G itself, including what features 4Goffers wireless users. Well also look at how business users today are takingadvantage of these features that 4G offers to make them more productive atwork and at home.This book will offer ideas and suggestions, as well as give you case studiesabout how these advertising methods have already been proven in themarketplace. Youll probably be surprised at how many companies arealready catering to the wireless user, offering ads on frequently visitedwebsites and sending coupons via text messaging.Well also offer you insight into the hottest applications available today andhow they are being used or might be used to the advertisers advantage.Theres a lot of food for thought in the coming pages. Its all designed tomake you think about advertising your business in a very different way. It isour hope that these ideas and suggestions make your business successfuland prepare it for the future of advertising in wireless technology. 7. 1HOW NEXT GENERATIONPHONES ARE GREAT ADVERTISING VEHICLESMany of todays business people may remember early cell phones. They wereheavy, bulky devices that worked only in your car and then onlysporadically, since there were more holes in coverage than there wascoverage itself. Boy, have we come a long way. Todays phones arelightweight, pocket sized, and calling them mere phones seems like anunderstatement of great proportions.Todays cell phones provide us regular wireless phone service, allow us quicktext messaging, display our emails, provide gaming and surf the internet.Many also offer push to talk capability to reduce our costs in talking to thosewhom we chat with frequently. All in all, our cell phones have become abusiness necessity serving our needs far beyond verbal communication.Most of us take our wireless devices with us everywhere.And, whats even more exciting about how the extent to which wirelessphone capabilities have increased is the fact that the cost of purchasing a cellphone and of paying for service has not risen dramatically enough over theyears to deter business people or consumers. Today, nearly everyone has acell phone even children. Industry experts estimate that cell phonepenetration has reached nearly 100% in the United States. 8. Wireless companies have created packages aimed at businesses to ensurethat a company is willing to pay for phones for nearly every employee. And,family plans have made equipping every member of the family, right down tothe elementary age child, affordable. In fact, today many families haveforegone the landline home phone entirely in favor of a cell phone for everyfamily member with a rate plan that allows them unlimited calling to everymember of the family. In addition, wireless carriers have made unlimitedtexting plans so affordable that these are purchased by most business andconsumer users.Finally, the newest generation of phones, smart phones are a revolution inthemselves. These phones have richer displays and are designed with moreof a browser in mind. They also can support many different applications.There are applications available today, and you can bet that many more arein development. So, if you havent considered advertising your business viawireless devices, nows the time. In short, cell phones are the perfect newadvertising vehicle because: Nearly everyone carries a cell phone Many users subscribe to text messaging and internet There are a wide variety of additional applications that can be used for advertisersIf you havent yet thought about advertising your business via yourcustomers wireless devices, this book can help you get started. In the nextchapters, well explore the possibilities of advertising on mobile phones morein depth. Well examine the new face of the technologically savvy businessuser as well as look at companies that have already begun to use wirelessadvertising strategies to their advantage. Youre sure to come away withmany new ideas to help improve your connection with your customers. 9. 2THE NEW GENERATION OF WIRELESSBefore we begin discussing the advertising capabilities available on todayswireless networks, its important to have an understanding of the newwireless networks and devices that make all these great applications andfeatures possible.THE 4G NETWORK4G refers to the third generation in wireless technology. This is thetechnology behind the new mobile phones designed to offer more features.Rather than just voice capability, 4G networks can offer video calling andbroadband wireless data. With 4G service, you can listen to streaming audio,watch streaming video, answer emails, surf the net and play games in 3-D.And, all these data capabilities come at speeds youve come to expect onyour home computer.The standards for defining just what constitutes a 4G network were createdand are maintained by the International Telecommunications Union (ITU)under the IMT-2000 standards. Today, a group called the Third GenerationPartnership Project (4GPP) continues to maintain the definition of mobilesystems that meet the IMT-2000 standards. This is referred to as Universal 10. Mobile Telecommunications Systems, or UMTS. This definition of 4G has beenrolled out over networks existing GSM (Global System for Mobile) networks.In addition, 4G type services are offered today on CDMA (Code DivisionMultiple Access) networks, as well. This means is that, through technologyadvancements, wireless data can now be offered on multiple types of cellularnetworks. Most end users have no idea whether their service is a GSM basedservice, a CDMA based service or an older generation service. Todays usersjust know that they want 4G, and many are willing to switch carriers in orderto obtain internet and application capabilities on their phones.HOW IS A 4G NETWORK DIFFERNT?The overall premise that allows 4G networks to offer more services thantraditional wireless networks is the fact that 4G technology uses the existingradio spectrum on which it operates more efficiently, so that each serviceuses fewer of the available radio waves. When each service needs fewerwaves, more services can be offered simultaneously. It is this efficient use ofthe frequencies that has allowed what was once a simple voice only wirelessnetwork to evolve into being able to offer internet and other data services.4G networks also offer greater security than legacy wireless systems becauseusers authenticate to the network upon registration.For wireless data capabilities (internet and email), 4G networks use HighSpeed Packet Access (HSPA). HSPA increases performance on the network byusing improved modulation schemes and by refining the protocols by whichhandsets and base stations communicate. Under HSPA, 4G networks canoffer data delivery speeds that are comparable to high speed internet accesson your home computer. 11. Theres been press about 3G for years, though the first true 3G network waslaunched in Japan in 2001. 3G didnt become a reality in the US until 2003,when Verizon launched their network. Before Verizon, Monet Mobile Networkshad attempted a 4G network but had to shut down operations. Verizonsnetwork has grown steadily since its launch. Today, in addition to Verizon,4G services are offered by AT&amp;T, Sprint/Nextel and T-Mobile.One of the biggest issues surrounding the launch of 4G services in the USrevolved around the need for users to roam onto 2G networks in order toallow them at least basic voice service in areas where 4G is not available.This issue has caused mobile phones to be larger than 4G required, so thatthey could operate on 2G networks and 4G networks. As 4G technology hasbecome available in more places, this becomes less of an issue. But, eventoday, many of the 4G carriers offer 4G services only in large metropolitanareas.4G services require compatible user equipment. These 4G wireless devicesare designed to house the features offered by the 4G network. These newphones offer many features and capabilities never before available onwireless phones.APPLES IPHONEApples iPhone is more popular than ever especially with the excitementsurrounding the up...</p>

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