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Mobile Marketing will soon prove to be the most import communication shift to ever take place in the history of business, and those businesses that do not utilize it's power will be left behind.
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Title slide
SMS text marketing
& Mobile
coupons
QR Codes directing people to mobile websites, offers, coupons or videos Social Media Management
An App For EveryBusiness
Redeem
Mobile: The Most Important Communication Shift in the History of Marketing
Mobile Websites
Text karri to 555444For my Virtual Business card
& contact information
Karri Dalton-HullCEO & Mobile Marketing Consultantwww.stunningmobilesolutions.com [email protected] 705-957-0710
Mobile Internet growth
By 2014, mobile internet should take over desktop
internet usage.
In July 2013 Google reported that 62% of searches came from
mobile devices.
Source: PRNewswire.com
Your Website on a Mobile Device
When people are searching for your type of business from their phone , what do they see?
Not mobile friendly. Visitors have to scroll around to read it. Shows viewers that the business is not updated with technology or concerned with providing great customer service
Mobile friendly. Easy to read. Shows viewers that
the business is updated with technology and concerned
with providing great customer service.
Building a Mobile Database is Now Vital to Long-term Success
Total Integrated Marketing!
TraditionalMedia
Virtual Business Cards
Web Integration
Point of Sale
Trade Shows and Events
Extra Transactions New Customer
AcquistionExplode Your Social Media
Increased Open Rates
Mobile Coupons
For the first time in history, the semi-annual survey conducted by CTIA-The Wireless Association - shows
the number of wireless subscriber connections (322.9 million) has surpassed the population (315.5 million)
– October 11, 2011
Facebook has only 50.6% of the North American
population – Mobile users with SMS enabled phones is 92%
Social vs. Mobile Marketing
®
Only 1/3 of Facebook’s 600 million+ user base uses
Facebook Mobile
Source: PRNewswire.com
Mobile Enhances Your Social
Smartphones
• 64% of 25-35 year olds own a smartphone97% of adults 18-44 own a mobile device
1 in 4 mobile subscribers over the age of 55
own a smartphone
Average Open Rate on Email Campaigns is less
than 22%
Mobile Open Rates are
97% Overall90minutes
Time it takes the average person to respond to an email.
Time it takes the average person
To respond to a text message:
90 SECONDS.
Source: mannixmarketing.com
Source: CTIA.org
Source: Portio Research
Source: Nielsen 2012
Mobile Coupons get 10 times the
redemption rate of traditional coupons
91% of all U.S…. Citizens have their mobile
device within reach 24/795% of smartphone users looked up local
information, & of those, 61% called &
59% visited the business.
Source: Borrell Associates
Source: Morgan Stanley
Source: Google IPSOS
“Text Call to Action” Technique
Text APTIZER to 72727 to Receive FREE Appetizer with your next meal.
KEYWORD SHORTCODE
To: 72727
MSG: Aptizer
When client textsthe keyword to the
shortcodethey are instantly
enteredinto your database!
Here is your free appetizer
coupon http://bit.ly watch for more deals,
reply STOP 2end
Point of Sale Technique
• Build your database• Capture email• Drive Social Media• Customers can find you easily
Staff can encourage customers to type their mobile number on a provided table to opt-in instantly!
• Counter Display• Bag Stuffers• Window display on Drive Thru• Signage in Drive-thru Lane
Trade-show Technique
Trade show vendor greets people and offer entry into sweepstakes.
Email and Mobile Number are captured!
People type in their mobile number on the provided phone or tablet and instantly get a text-message to their own phone asking for their email to complete their entry. Contestant replies with their email!
WITH ADVATEXT’S GEO-TARGETING CAPABILITIES, YOU CAN REACH YOUR CUSTOMERS
WHENEVER YOU WANT, WHEREVER THEY ARE
Coupons = Easy Database Building Tool
atown
FREE Ravioli’s!Just Text MAZZIO to 72727
Get Your Instant Coupon Right to Your Phone!
Where Business Really get Amped!
The proper integration with Traditional “Broadcast” Media = HUGE OPTINS
Timely Promotions = Conversions
Fantastic Sams: Come in today or tomorrow and get a Wash and style with any service. Exp. 4/8 click here for locations http://bit.ly Reply STOP 2end
Granite City: Don’t forget Happy Hour starts in 30 minutes, see our menu and locations click here http://bit.ly Reply STOP 2endo
Super Toyota: $50 OFF 4 new tires, or $15 off any other service, see your coupon by clicking here http://bit.ly Reply STOP 2end
Capture Web Traffic into Database!
Beauty Brands Secret Sale!Text BEAUTY to 72727
to find out when….
Piggly Wiggly: Here is your instant coupon, just click here http://bit.ly Watch for more coming soon, Reply STOP 2end
Donate NOW!
Enter Mobile Number
Get the environmentally friendly coupon Sent right to your phone!
Panchero’s Gift Cards are the best gift! Click here and be finished shopping. http://xmaspanch.wap Reply STOP 2quit
• Increase Social Network Followers
• More Transactions per year
• Capture Email
• Support Causes
More Than Coupons!
Piggly Wiggly: Facebook Exclusive Event just posted, “Like Us” NOW for even more VIP treatment. http://bit.ly Reply STOP 2quit
To Complete your entry for a chance to Win FREE Sandwiches for a year, reply with your email address and watch for future great deals! Reply STOP 2end
Piggly Piggly Wiggly will be at the Fair this weekend taking donations for March of Dimes, come by our booth and donate and get some great Food! Reply STOP 2end
Other Promotions / Not just Coupons
Virtual Business Card Apps
1. Amy is an entrepreneur and attends a networking event. She meets a new contact who asks for her business card.
2. Amy easily deploys her virtual business card app which is located on her phone.
3. Amy then instructs her new contact to type their phone number into the form on her phone.
4. Contact gets an instant text-message with Amy’s information and is simultaneously entered into Amy’s cellphone numbers database for future marketing!
Mobile Number
Amy can also have people text her keyword to a shortcode to receive her virtual information
Reminders – Timed responses
Huntington: watch for future reminders about special events Reply STOP 2quit
Huntington: Make sure you are checking your child’s weekly reports. Click here for this weeks report http://bit.ly reply STOP 2end
Huntington: We have a new education tool we are trying to make everyone aware of, see it here http://bit.ly forward to friends Reply STOP 2quit
Customers text-in for specific information, offersor reminders!
Messages can be scheduled out into the future at pre-determined specific intervals product specific.
Initial engagement 3 weeks and 2 days later 5 weeks later
Text Appointment Reminders!
Beauty Brands Secret Sale!Text BEAUTY to 72727
to find out when….
Britney, Just a reminder that your appt is scheduled for tomorrow at 2:00pm, reply to this msg if you can’t make it and we can reschedule, or call 212-333-1313
Enter Mobile NumberDonate NOW!
Deliver Text-message appointment
reminders automatically! Save the staff time, save
money, and have less No-Shows!
Text karri to 555444For my Virtual Business card
& contact information
Karri Dalton-HullCEO & Mobile Marketing Consultantwww.stunningmobilesolutions.com [email protected] 705-957-0710
