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The optimal mobile engagement strategy for your organization is the intersection of your unique answers to 3 questions. Also covered: new trends, best practices and emerging opportunities for mobile products and services in 2012.
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Mobile Engagement Strategies in 2012
Pat Scherer Product Management…Web, Mobile, E-commerce & SaaS
The Detail Person LLC @pscherer
Opportunity
* From Microsoft Tag Infographic
YOUR Strategy… Clarity precedes action WHAT?
Levels of Engagement
1. Introduce/Inform
2. Sell something
3. Sell more
4. Retain/Support
5.Engage
Are you here
But WANT to be here? WHO?
Demographics/Psychographics
HOW? Usage
* Yahoo! Mobile Whitepaper: “Mobile Modes – How to Connect with Mobile Consumers”
Texting: SMS MMS IM Websites
Applications
QR Codes
Building Blocks
60+ mobile browser versions
6500+ mobile device models
Firmware? Feature settings?
Opportunities Challenges
SECURITY Business Apps
2012 BYOD
AppLication
Overload
Applications
M2M?
Geolocal/Geosocial?
Fun and creative?
Final Thoughts
S
I
M
P
L
I
C
I
T
Y
“The most important
word in the vocabulary of
advertising is TEST.” -
David Ogilvy
YOUR strategy…
not strategy-du-jour
Pat Scherer [email protected] m.512.415.3473
References • http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats • http://advertising.yahoo.com/industry-knowledge/research-and-
trends/mobile/ • http://mmaglobal.com/resources/case-studies • http://mobithinking.com/blog/near-field-communications • http://en.wikipedia.org/wiki/File:HTML5-APIs-and-related-technologies-by-
Sergey-Mavrody.png • http://inspirationfeed.com/inspiration/websites-inspiration/60-examples-
of-responsive-website-design/
Twitter: @pscherer
