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Let your brand/product appeal to the Generation Y (a.k.a. Millennials). Learn how to use social media to connect to the generation that has the highest buying power in this day and age.
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MILLENNIAL MARKETING AND ADVERTISING
Andrew and Ada
Pocholo “The VoiceMaster” Gonzales
Voice of the Youth Network
CreaEvoices ProducEons
Voice Care Philippines
“Our voice is our most effec/ve tool. It is the only thing that can start a war, or say ‘I love you’.”
-‐ Julian Treasure
Do you believe…
MarkeEng and AdverEsing should be
What’s Your GeneraEon?
Through the Years…
Baby Boomers: 1946-‐1964 GeneraEon X: 1965-‐1981
GeneraEon Y/Millennials: 1982-‐1993
GeneraEon Z: 1994-‐2004
Alpha GeneraEon: 2005-‐ present
The Millennials thrive in a world where…
Everything and everyone can be connected…
…in an INSTANT.
And this…
…can be mistaken for THIS.
GeneraEon Y a.k.a.
GeneraEon “C”
CharacterisEcs of Millennials
Tech-‐Savvy MulEtaskers
Time Flexible and Family Oriented
AmbiEous
CollaboraEve/Team Players
Everything is Measurable
MarkeEng and AdverEsing to GeneraEon Y
Don’t Insult Our Intelligence
Don’t Disguise your Ad
Allow Us to Purchase Online
Be ConversaEonal rather than Viral
Quality and Service Should be #1
In Summary
We Want YOU!
N – Name A – Address M – Mobile # E – Email Address S – Simple Message
THANK YOU VERY MUCH AND GOD BLESS YOU ALL!
