T.A. McCann – create something great

Lessons learned…

Microsoft

Soft Labour

Polaris

Jump2go

Gist

Vulcan

MOD Systems

HelpShare

Fail!

4

WIN!

VS.

Vision, Visualize, Plan, Operate

Connectedness

Listen to the conversation

9

Too much information

Too little time

Too many connections

04/08/202310

How Gist Works…

Dashboard – what I need to know about my network

Profiles – everything I need in one place

confidential04/08/2023 14

Inside Outlook – integrated with my workflow

confidential04/08/2023 15

Inside Salesforce – giving me the reason to call…

iPhone – smart, relevant information, on the go

Inside Lotus Notes…

More Google - (Android – March, Gmail - May)

04/08/2023 confidential 18

04/08/2023 confidential 19

A valuable target customer

• Business professional• Places high value of relationships (>8/10)• Has significant % of relationships outside

company• Uses technology to gain information advantage• Trained to pay monthly service fees

– Blackberry/iPhone– Salesforce.com– LinkedIn Pro– Zoom Info/Hoovers

• Roles include (execs, sales, recruiter, biz dev, VC, PR, journalists, lawyers…)

• Influencer of others on small teams• Often fits in GTD category as well• Technical, early but not bleeding edge adopter

Kevin Spidel

Managing DirectorPatriot Strategieshttp://patriotstrategies.comWashington, DC, USA5300 contacts, 1279 companies

"I am the Managing Director of an international PR firm and am very active on the social web. Gist allows me to cut through the noise and manage my contacts directly. I am able to monitor what matters... the relationship."

Gist user since 11/03/09 – has invited 34 users

21

Coverage

“Gist works with Outlook and other email programs to keep users updated on news about contacts through social-network sites.”

- Wall Street Journal, Updating Office on the Cheap, Nick Wingfield

“Gist already has a strong following among sales types because its algorithms can surface important contacts and flag folks they should be in touch with.”

- ZDNet Between the Lines, The business-to-business of Gist, Larry Dignan

“..we expect sales personnel to flock to Gist, since the output provides a much richer portrait of contacts and companies than could be gleaned otherwise…supplying users with a ready excuse to stay in touch with customers and prospects.””

- Gartner Group, Cool Vendors in the High Performance Workplace, 2009, Matt Cain

“Gist, which we’ve already dubbed the power networker’s fantasy service for syncing social media data with email connections, has just launched their free iPhone app to tackle that challenge head on.”

- Mashable, Gist Launches iPhone App for Power Networking On the Go

23

Marketing

• Find your connected, core user – engage early, often and deeply

• Listen to the influencers (reference, repost, re-use, retweet)

• Create your own compelling story (personal, product, plan)

• Surf the buzzword waves (e.g. “social CRM”)

• Be the brand

• Read– Seth Godin– Clay Shirky– Chris Brogan

24

04/08/2023 confidential 25

A very large market opportunity

A very big marketLinkedIn ~24M subscribers, projected revenue of $75-100M, $1B valuation

Salesforce ~1.2M subscribers, $600M in revenue and $3B market cap

RIM/Blackberry ~14M subscribers, $6B in revenue and $35B market cap

Exchange/Outlook ~300M subscribers, $4-6B in revenue

Personal Communication

s

Web content (news + UGC)

Social networks

Companies leading the (r)evolutionGoogle = inbox + “news” (news and ads)

Facebook = social network + inbox

Twitter = “inbox” + social network

Set biggoals

Get connected

Listen and learn

Fail fast and iterate

Persist

Go make something great.