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http:// highroadsolution.com e-Mail: [email protected] Tel: 703.297.8888 TheU Webinar: Membership Automation How to leverage marketing automation and advanced segmentation to streamline your membership emails

Membership Strategy Blueprints

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You work in membership or you support membership's efforts. This means you have tons of extra time, not enough assigned tasks and no one calling....NOT! Join this session to learn about how you can start to automate the messaging needed to support effective membership marketing programs. We'll cover strategy blueprints—what they are & how to use—for new member welcome programs and give you new ideas for how to do multi-touchpoint membership marketing that maximizes your time. Content Leader: John Brandt, Sales Director of HighRoad Solution Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNF

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Page 1: Membership Strategy Blueprints

http:// highroadsolution.com e-Mail: [email protected] Tel: 703.297.8888

TheU Webinar: Membership Automation

How to leverage marketing automation and advanced

segmentation to streamline your membership emails

Page 2: Membership Strategy Blueprints

http:// highroadsolution.com e-Mail: [email protected] Tel: 703.297.8888

http:// highroadsolution.com e-Mail: [email protected] Tel: 703.791.1190

John BrandtSales Director

HighRoad Solution

@johnbrandt25

Page 3: Membership Strategy Blueprints

http:// highroadsolution.com e-Mail: [email protected] Tel: 703.297.8888

Effective Marketing Automation

• If-Then• Predictive Analytics• Membership

Renewal• Membership

Welcome• Test, test, test!

Page 4: Membership Strategy Blueprints

http:// highroadsolution.com e-Mail: [email protected] Tel: 703.297.8888

Dynamic Segments Paired with Recurring

Messages• The Dynamic Duo

of Automation• Dynamic

Segments - Saved Query in the System

• Recurring Messages

Page 5: Membership Strategy Blueprints

http:// highroadsolution.com e-Mail: [email protected] Tel: 703.297.8888

Demo

Page 6: Membership Strategy Blueprints

http:// highroadsolution.com e-Mail: [email protected] Tel: 703.297.8888

Questions?