WINNING IN THE MARKETPLACE AND WORKPLACEEngaging Employees in Sustainability

2

OVERVIEW

• Introduction to NEEF and employee engagement

• Pilot survey overview

• Lessons learned

124 MILLION PRIVATE SECTOR EMPLOYEES

“To win in the marketplace, you must first win in the workplace.”

-Doug Conant, Campbell Soup, Former CEO

Consider…• “Best Companies to Work For” stocks

outperform peers by 2 to 3% per year

• Employees most committed to their organizations put in 57% more effort on the job — and are 87% less likely to resign — than employees who consider themselves disengaged

Employee engagement is the commitment to and passion for one’s work and role within a company

Engaged employees care about their work and are willing to apply discretionary effort towards meeting the company’s goals, and this leads to better business outcomes.

THE DISCONNECT

• Only 32% of U.S. employee and 13% of employees globally are engaged, according to Gallup.

• Only two in five employees express a strong intent to work for their current employer for at least another year.

• Other researchers have found that most people view work as barely better than being sick in bed when asked to rank a list of activities.

PILOT STUDY: GOALS

Understand how companies are currently measuring the impact of employee engagement in sustainability initiatives.

Develop and test a measurement tool/survey that will help companies demonstrate impact and return on investment of employee engagement initiatives.

Report survey findings, case studies, and best practice approaches to measuring the impact of employee engagement in sustainability.

SURVEY PARTICIPANTS

400 participants from 4 companies

SUSTAINABILITY ENGAGEMENT INDEX

EMPLOYEE ENGAGEMENT INDEX

SUSTAINABILITY ENGAGEMENT INDEX

EMPLOYEE ENGAGEMENT INDEX

COMPANY SEI vs. EEI

EMPLOYEE SEI vs. EEI RELATIONSHIPS (N=400)

KEY LESSONS FROM THE PILOT

• There is a positive relationship between sustainability engagement and employee engagement.

• We also found a positive relationship between sustainability engagement and traditional dimensions of employee engagement (alignment, pride, discretionary effort and advocacy). In other words, sustainability engagement positively impacts nearly all of the dimensions of traditional employee engagement.

• There is a positive relationship between employee engagement and employees incorporating sustainability practices into their personal lives or job activities. In other words, the dimensions of sustainability engagement that have the biggest impact on employee engagement are whether an employee can incorporate sustainability practices into their job and personal life. Job purposing matters!

CASE STUDIES

• Work within the existing business measures established by HR to measure sustainability and employee engagement.

• Create transformative sustainability engagement opportunities that offer opportunities for personal and professional development – these opportunities foster purpose and drive employee engagement.

• Demonstrate the value of sustainability engagement by linking measures of social impact to more traditional HR measures of employee engagement such as discretionary effort, retention and pride.

WANT TO LEARN MORE?

READ THE REPORT AND MEASURE YOUR COMPANY’S SEI

Find the report online: www.NEEFusa.org

Are you interested in participating in this survey on an annual or biannual basis?

Are there other companies who might want to participate?

Contact: • Sara: sespinoza@NEEFusa.com• Krista: krista@gobuzzword.com

SUSTAINABILITY ENGAGEMENT AT GENENTECH

Katie Excoffier, Sustainability ManagerGenentech South San FranciscoNovember 2017

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� Considered the founder of the biotech industry 40 years ago in South San Francisco

� We discover, develop, manufacture and commercialize medicines to treat patients with serious or life-threatening medical conditions

� Became a member of the Roche Group in March 2009

� Approximately 12,500 employees on our SSF campus

� 4000+ are members of our Green Team: “Green Genes”

Genentech Fast Facts

Our Environmental Sustainability ProgramEmployee engagement through Green Genes

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Employee Engagement through Green Genes

Mission:

• To increase our colleagues’ knowledge and awareness of sustainability

• To provide a forum to generate, exchange, and evaluate sustainability ideas to improve the environmental performance of Genentech's operations, our communities, and our homes

• And to have fun while leading by example in our industry.

4

• Each team leader manages gSite with news and announcements, links to resources, ways to get involved, and how to be greener at home

Google sites for each team

Website and Google Plus Community

Monthly Newsletter

• Each team gets a themed month.

• includes lunch & learn, pizza movie night, book club, and other events like volunteer activities, field trips, contests, or informational tables in the cafes

Themed Months

• Website provides info about Green Genes

• New G+ page provides for 2-way communications

• All Green Genes members get monthly newsletter with summary of upcoming activities and links to more info.

Employee Engagement through Green GenesOur communications tools

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Water conservation awareness

Let our green buildings do the talking

• Distributed 12,000 KleanKanteens in 2008

• Attend new hire orientation every week to distribute branded travel mugs

• Gamification of disposable bottle reduction

• Short term and long term initiatives communicated on company intranet during the drought

• Signage in restrooms

• Signage on the lawns

• All employees invited to eco-fairs with games, prizes, educational opportunities, vendors… and beer

• Last big eco-fair was bike powered

Eco-Fairs Reusable bottles/mugs

Employee Engagement Beyond Green GenesHow we reach the rest of our employees

• Connect green building to Genentech’s mission of health

• Add signage around new Employee Center identifying sustainability and wellbeing features

99% agree

99% agree

Annual Green Genes Survey ResultsIt’s important to me to work for an environmentally responsible company

I am proud of Genentech’s commitment to environmental sustainability

Annual Green Genes Survey Results – Write-in answers

I love how active Green Genes is! I think Green Genes put on lots of great events to promote interest in and awareness of

sustainability.

I think the most valuable thing Green Genes does is increase knowledge and awareness of

sustainability, and I like that the organization does that in a number of different ways (monthly meetings with external speakers, movie nights, book club, special

events/competitions, gWiz articles). Individuals can then adapt whatever personal initiatives they want to after they

have increased awareness about the issues.

Consider getting sustainability ideas and concepts incorporated into the

GEOS survey

Green Genes is a catalyst for the mindset shift that will continue to keep Genentech a

great place to work for years to come.

NEEF Survey Results“…the dimensions of sustainability engagement that have the biggest impact on employee engagement are whether an employee can incorporate sustainability practices into their job and personal life.”

87% agreed or strongly agreed!

87% agreed or strongly agreed!

NEEF Survey Results

92% agreed or strongly agreed!

NEEF Survey Results – Write-in answers”Please share an anecdote or comment about your experience with Genentech's Green Genes program or your own personal sustainability practice.”

It's one of the reasons I like to work here! Through Green Genes' movie screenings, I learned about the

environmental impact of meat and dairy and therefore decided to eat a plant-based diet!

I installed solar panels at home and purchased an EV to commute to work. I feel great in doing so. Big

thanks to Green Genes for promoting the SunShares program!!

On my first day at Genentech, Green Genes gave me a green mug to use. Since then, I've used that mug at work every day and have been able to forego using one-time

use cups at the coffee machines. I believe small, every day actions performed by many

create lasting impacts.

Green Genes is one of the biggest reasons I am proud of my company. I consider sustainability (personal and environmental) the highest form of

preventative medicine and I try to employ it in every facet of my life.

THANK YOU

Questions?

contact excoffier.katie@gene.com

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DOES JOB PURPOSING TRULY DRIVE ENGAGEMENT?

NOVEMBER 14 2017

Bea Bocca landro , P res ident , Ve raWorks

@BeaBocca landro

WHICH SIGN WOULD YOU USE?

Your hand washing prevents you from catching diseases.

Your hand washing prevents

others from catching diseases.

Some parts of the

company wash hands. Not possible

in this washroom.

A B C

PERSONAL BENEFIT

Your hand washing prevents you from catching diseases.

A

0%

46%

Personal benefit

Social benefit

PRE-POST INCREASE IN PERFORMANCE

Your hand washing prevents

others from catching diseases.

B

SOCIAL BENEFIT

0%

46%

Personal benefit

Social benefit

PRE-POST INCREASE IN PERFORMANCE

Source: Adam M. Grant and David A. Hofmann, 2011.

• Motivated

• Hard working

• Healthy

• Happy

• Likely to have six-pack abs

ON PURPOSE, WE’RE MORE…

PER SCIENTIFIC STUDIES

Sorry. You still need to hit the gym! : )

• Motivated

• Hard working

• Healthy

• Happy

• Likely to have six-pack abs

• High (dopamine, oxytocin)

ON PURPOSE, WE’RE MORE…

PER SCIENTIFIC STUDIES

We’re at our best on purpose.

WHAT COMES FIRST? THE ENGAGEMENT OR THE CSR INVOLVEMENT?

Academic research suggests that CSR involvement drives engagement

WHAT COMES FIRST? THE ENGAGEMENT OR THE CSR INVOLVEMENT? (HPE DATA)

First-time participants in workplace social purpose

activities experience a 10% pre-post increase in engagement compared to the those who don’t

participate.

First-time participants in workplace social purpose activities have 7% higher engagement than those

who choose to not participate.

Source: Bea Boccalandro and HPE, 2016. Differences are statistically significant at 95% confidence level.

WHAT COMES FIRST? THE ENGAGEMENT OR THE CSR INVOLVEMENT?

CSR participation drives engagement

and

More engaged employees are more likely to participate in CSR

RANDOM ASIGNMENT PRE-POST CHANGE IN ENGAGEMENT (PRELIMINARY DATA FROM ONE COMPANY)

0 0 0 0 0 0

Control group

CSR-event participants

Source: Bea Boccalandro, 2017. Differences are not necessarily statistically significant at 95% confidence level. Preliminary data. Do not cite.

WHICH SIGN WOULD YOU USE?

Your hand washing prevents you from catching diseases.

Your hand washing prevents

others from catching diseases.

Some parts of the

company wash hands. Not possible

in this washroom.

A B C

Some parts of the

company wash hands. Not possible

in this washroom.

C

Some parts of the

company do good. You can’t from

your position.

C

Corporate social responsibility without employee involvement is wacky.