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Maximizing Your Potential

Neville Hobson@jangles#MIPAA Kick Start ProgrammeMaidenhead, September 18, 2015

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• Communicator• Blogger• Podcaster• Digital natural• Test pilot (shiny new objects)• Experimenter• Visualizer• Eternal optimist

http://www.nevillehobson.com/about/

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You can’t tell anyone anything new any more.

They already Googled it.

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Understand…

– The difference between uninformed behaviour and good practice

– Organization change– Behavioural change– Technology change

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http://www.adweek.com/adfreak/chrysler-throws-down-f-bomb-twitter-126967

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https://twitter.com/davewalker/status/579256621689364481http://tomfishburne.com/2011/02/for-immediate-release.html

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Pity the PR person who is not agile and

technically astute

Brian Kardon, CMO, Lattice Engines, New York

http://www.fastcompany.com/3000994/best-practices-b2b-pr

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=

BehavioursMINDSET

Technology

} Drivers

Key Enabler

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Maximizing Your Potential5 tips

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#1: Know Your Business

• Vision• Mission• Culture

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Our definition of Public Relations:

Public Relations is about reputation - the result of what you do, what you say and what others say about you.

Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.

#2: Know Your Profession• Understand the meaning of

‘Public Relations’• Understand the strategic role

of PR in supporting business goals

• Understand the role of PR in your business”

“

http://www.cipr.co.uk/content/careers-advice/what-pr

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#3: Know digital, social

• Shift: broadcast to engagement

• Shift: old media to/from new media

• Shift: consumer - creator - publisher

• Shift: your thinkinghttps://blog.kaspersky.com/office-of-the-future/7343/

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#4: Know Trends

http://releasd.com/576a/digitalprreport2015

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#5: Know Industry Developments

http://amecorg.com/barcelona-principles-2-0/

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Ultimately, be…

• Relevant• Measurable• Valuable• Entrepreneurial

• Ethical• Open• Professional• Courageous

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This presentation deck and original content therein is copyright 2015 Neville Hobson. Some rights reserved.

Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the license for terms.

Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville.

If you have questions or comment arising from your use of this deck, contact Neville Hobson:

+44 7577 997 222 neville@nevillehobson.com www.nevillehobson.com @jangles

Maximizing Your PotentialNeville Hobson@jangles#MIPAA Kick Start Programme, Maidenhead, September 18, 2015