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Maximize your LinkedIn ROI

Blogger & Social Media Evangelist: Shari Weiss

Recent Factoids

LINKEDIN: • More than 65 million accounts• Executives from all Fortune 500 companies are

LinkedIn members• A new member joins LinkedIn every second• Average age: 41• Average household income: $109,780• 24% have portfolio value of $250K

http://www.slideshare.net/nkievman/linkedin-stats-by-linkedsecretscom

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Agenda:PROFILE: Getting to 100%

Photo & HeadlineUpdates & InformationSummary **http://sharisax.com/2010/03/14/how-to-improve-your-linked-roi-by-tweaking-your-profile/

PARTICIPATION: Working LIQuestions & AnswersGroup Participation [& creation]Companieshttp://sharisax.com/category/linkedin-basics/

Photo: Head shot, SM consistency

Headline: Keyword “labels”

Updates2-5 x per week

Career InfoImport resume & EDIT!

Recommendations

Websites

Twitter

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Participation from Home Page

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Q & A: Show your expertise OR get answers:

Engage and Make ConnectionsGroups: Join groups, submit Discussion Topics, participate

Engage and Make ConnectionsCompanies: RESEARCH! More info than firm’s website

Engage and Make Connections

Thanks for Listening

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Now it’s time to Engage

Starting with SHARISAX IS OUT THERE sharisax.com

Additional Resources

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10 Ways to Use LinkedIn [by Guy Kawasaki]5 Ways to Weave LinkedIn into your Marketing MixLinkedIn Answers: Proven TacticsLinkedIn Group Member roles, Tips for Creating&Managing LinkedIn Groups5 Ways to Get the Most from LinkedIn GroupsLinkedIn Mistakes to Avoid13 LinkedIn Mistakes to AvoidLinkedIn FAQ