Maximizing Social Media Marketing

Matthew Gaeta

Matthew Gaeta - Maximizing Social Media Marketing

Matthew Gaeta attended Clemson University, where he studied finance. He is an active contributor to several local charities. Since graduating, he has gained experience in sales management, project leadership, and the development of increased revenue and profit growth. He has served in leadership positions with Unique Insurance Concepts and Fusion Analytics Holdings. Matthew Gaeta excels at strategic planning through social media, market analysis and penetration, budgeting, and expense reduction.

Matthew Gaeta - Maximizing Social Media Marketing

In today’s current business market, social media is one of the most useful tools companies can use to increase brand awareness and revenue growth with limited spending. Social media is especially useful for small business owners, as online platforms are essentially the next generation of word-of-mouth marketing. Most businesses, large or small, have yet to realize the full potential.

Matthew Gaeta - Maximizing Social Media Marketing

A recent study compared a business Facebook page with 2 million followers, a Super Bowl television ad, and a prominent celebrity endorsement. The Facebook page yielded overwhelmingly positive results while costing a fraction of an expensive celebrity endorsement or $1 million for a 30-second spot during the Super Bowl. The same study, however, revealed that 53% of businesses invested in social media marketing were not getting the maximum return on their investment. A skilled social media sales professional is an invaluable asset to any growing business.