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Impacts of collaborative consumption on traditional industries: scenarios for the European car industry
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ì Impacts of collaborative consumption on traditional industries: scenarios for the European car industry
David Chapuis Master thesis presenta1on MSP 2012
November 29, 2012
About the author
ì David Chapuis, French, 24 y.o. ì Internship at PagesJaunes Group, a leader in
Europe in local adver1sing and informa1on
ì Business developer -‐ External rela1ons, partnerships and group strategy department
ì Interests: ì Sustainability ì Innova1ve Internet-‐based business models ì Common goods ì Local communi1es
A definition for collaborative consumption
ì Keywords: ì Sustainability and resource op1miza1on ì Innova1ve Internet-‐based business models ì Common goods ì Local communi1es
ì Collabora1ve consump1on is actually a whole economy: ì « Economy where goods and services are produced,
exchanged and consumed through Peer-‐To-‐Peer communi1es »
Collaborative consumption, a global movement
Hippie dream or world-‐changing idea?
ì By the numbers: ì In France, 2-‐3 M members of car sharing
programs (less than 2 M cars listed) vs 38M+ cars1
ì 5 M nights booked in S1 2012 in the world through Airbnb2 vs 288 M nights booked in Spain in 20113
ì Beyond: ì A quite revolu1on? ì New communica1on technologies and energy
systems?
Opportunity or threat for an European car industry at the crossroads?
ì Interna1onaliza1on
ì Changing customer behavior
ì Urbaniza1on
ì Environmental regula1ons and pressures
Scenarios, a relevant method
Pros Cons
Sparks off crea1vity
Gives alterna1ve « flavors » of the
future
Allows the inclusion of disrup1ng
factors
Weak integra1on into other planning and forecas1ng techniques
Subjec1vity
Scenarios, step by step
1. Set the 1me and scope
2. Find major certain1es and uncertain1es
3. Chose key uncertain1es
4. Build scenarios
Scenarios for the car industry in 2030
1. Ds
2. Dsd
3. Dsd
4. dsd
Outcome
Collabora1ve consump1on European car industry Opportuni1es/challenges
• Environmental concerns • Connected objets and
big/open data • Increase awareness • Build trust online • Regula1ons
• Interna1onaliza1on • All knowing consumer • Mobility services • Connected car • Urbaniza1on • Environmental regula1ons and
pressures Cost consciousness
Main recommendations: collaborative consumption
ì Partner with car manufacturers to integrate sharing capabili1es in every car produced
ì Apply to mobility programs launched by ci1es
ì Develop collabora1ve vehicle (car, bike, etc.) manufacturing plaforms and partner with P2P mobility services
Main recommendations: European car industry
ì Integrate sogware ac1vi1es
ì Build open mobility plaforms to answer to the growing demand for cars-‐as-‐a-‐ service
ì Develop cars that will make the most of the open mobility plaform and answer the best to customer demand for personaliza1on
Possible follow-‐up studies
ì Integra1on of mobility services/ridesharing in car manufacturers’ business model
ì Innova1ve produc1ve models
ì Country studies
Thank you for your attention
ì ?ues%ons?