Marketing Blunders

Group Members Siddharth Bhardwaj 2013B69 Divya Jha 2013B16

Group Members Siddharth Bhardwaj 2013B69 Divya Jha 2013B16

Absolute Failure: Absolute Failure: Daewoo’s Daewoo’s MatizMatiz

Daewoo which had predicted an annual turnover of over Rs 10 billion and sales of 20,000 cars by March 1996 – managed to record a turnover of Rs 6.05 billion and sales of only 9,044 cars

.Why failure ?

       

Relative Failure : Relative Failure : Google PlusGoogle Plus

Google may have been one of the most dominating companies ever the computer industry has seen as well as the ruler of Alexa rankings and the probably the name of the internet but there is a place where the scene may be diminishing, The place which is called Social media or social networking.

Why Failure?

Pepsi blue-Partial FailurePepsi blue-Partial FailureAlthough heavily promoted by PepsiCo, including advertisements by the pop singer Britney Spears and the bands Sev and Papa Roach, as well as in the movies The Italian Job and Garfield: The Movie, it is widely seen as a commercial flop as sales remained low. Even with the failure of Pepsi Blue, PepsiCo still managed to post double-digit growth

Pepsi blue was launched in India just before the Cricket world cup 2003 and although heavily promoted by PepsiCo, it was widely seen as a commercial flop as sales remained low.

A few reasons:For many people colour of the drink matters and colour of Pepsi Blue was somewhat similar to kerosene, window cleaner(who would want to drink a soda that looks like window cleaner?)

It didn't taste like Pepsi.

It was dyed with Blue No. 1, a colouring agent that was thought to cause cancer

Pepsi Blue only lasted about 1 year in stores before it was pulled from shelves.