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These are the slides from my Workbook/Wise Elephant seminar for creative professionals which took place in June 09. I provide both an overview of methods as well as a tactics "routine."
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Workbook/Wise Elephant:Marketing Strategy forCreative Professionals
[email protected]://twitter.com/jelefant
Goddess Durga
- Contacts- Relationships- Gigs
Goals of “Active”
<-Cold calls ------------ Friends->
Goals
A Scale to Remember
Move contacts towards Friends--->
- Portfolios- Networks- Blogs- Email- Telephone
The Tools
Which one?
All, see whichparts work, repeat.
- Portfolios- Networks- Blogs- Email- Telephone
The Tools
Stats!- check them- keep them- use them
Key Filter:
Workbook portfolio
The Basics: StatsWorkbook
Strategy: Be Active
Strategy: Be Active
Strategy: Be Active
Bummer | Celebration
You HAVE to do this!
Be Active: QuotesRosh Sillars & Jack Hollingsworth (via Twitter)
“portfolio and ability are not enough to sustain long term relationship. need engagement”
“buyers are not just looking for and at imagery only, but personality and process.”
“more about your passion and authenticity than your writing, video or presentation skills. be yourself”
“work is foundational and paramount. but we collectively need to concentrate on the conversation, not the presentation”
Be Active: QuotesChase Jarvis (channeling Seth Godin)
“…that half-price sale on attention is now over...The only path left is to lean out of the edge and becomeinteresting, noteworthy and yes, remarkable.”
Myles McCutcheon
“One promo mail out (email, snail mail, smoke signal whatever) will not make you memorable…unless your last name is along the lines Scholler, Leibovitz or Meisel you haveto keep reminding us of who you are…It is getting more and more difficult to get your work seen by those who hire…persistence is key.”
Don’t be a robot!
Personal crushesthe Robot
HenryBlachham
Routine…- Start Slow- Build it up
Patience = Virtue
Strategy: Be Active
The Hump
- Message should relate to the outside world
“I ate a tuna sandwich”=
“Eating this tuna sandwichreminds me of this great artist Isaw at the Tate Modern…”
Tactic: Active
-Have to communicate often (weekly/daily)- Is my topic current?- Using relevancy can I
make it current?
Tactics: Active
Journal > Twitter >Blog posts >Monthly general email >Email “appointment” to Clicks >
Tactics: Funnel
YES! It takes time!- Make time- Start with 1 hour/day
Tactics: Routine
Strategy: Be Active
Goddess Durga
Thank you very much for theopportunity to speak with you all!
Contact me anytime:[email protected]: @jelefantphone: 317.802.1570
