Marketing Automation: the Future of Email Marketing

Why Marketing Automation

is the Future of Email Marketing

https://www.getdrip.com/?coupon=KOL2

http://kickofflabs.com/?utm_medium=social&utm_source=slideshare&utm_campaign=content+marketing&utm_content=future+of+email+marketing&utm_term=pdf

Start Building Smarter Marketing Campaigns ● Has witnessed the effectiveness of email marketing automation at

KickoffLabs & watched thousands of successful customer campaigns. ● Directly responsible for at least half of KickoffLabs customers 4

million+ leads. :) ● Follow him on Twitter @joshaledgard

Josh Ledgard

Founder of

Rob Walling

Founder of

Lightweight Marketing Automation That Doesn’t Suck ● Runs Drip, HitTail, DotNetInvoice, and MicroConf, all of which use email

marketing to great effect. ● Founder, angel investor, author, and co-host of Startups for the Rest of

Us. ● Follow him on Twitter @robwalling

Why Marketing Automation is the Future of Email Marketing

“The days of one-to-many email marketing are quickly coming to a close... We are entering the age of one-to-few and one-to-one email marketing.”


What is Marketing Automation?

Email (a.k.a lead) Capture


Lead Nurturing - Email Sequence


List Management


Web Analytics & Lead Scoring


CRM


“Marketing Automation enables a personalization of your message that wasn’t possible before.” “There’s no comparison in terms of relevance, engagement and end results.”

Why is Marketing Automation the Future?


User Self-Segmentation - 70% Uptake!


Smarter Promotion With Segmentation


Automatic (Action Based) Segmentation


Group 2

No LP

Group 3

Create LP

Edit LP

Group 1

Before & After - New User Trial Sequence


Before 1. Someone signs up for KickoffLabs 2. We send 4 Static Emails timed one day

apart. 3. Same emails sent to everyone

Result ● Generic messages. ● Lowest common denominator results..

After 1. Someone signs up for KickoffLabs 2. We identify their segment 3. We send different intro emails based on

the segment 4. We follow-up uniquely depending on

product progress. Result ● Higher open/click rates ● People follow-through on more trial steps. ● More conversions

Hook people before they are ready with a personalized email sequence


Encourage Sharing for Rewards


“You signed up… now tell your friends and get in early!”

Engage Influencers: Someone refers a friend… Thank Them


Additional Examples


Follow up why not?

Tag as interested

Failed payments list

View Upgrade, but does not

Signs up for “Marketing Automation

Webinar”

Failed Recurring Payment


“The current approach of one-to-many broadcast email communication is dying.” “The current approach of one to many landing pages is going with it.”

NEW Drip & KickoffLabs Integration :)


Drip is...

Lightweight Marketing Automation

Only for attendees, get a 42 day trial instead of the normal 21 day:

GetDrip.com?coupon=KOL2

http://GetDrip.com?coupon=KOL2

http://GetDrip.com?coupon=KOL2


KickoffLabs is...

Smarter Marketing Campaigns

Start a free trial, want to try out the premium features for free? Just ask!

app.kickofflabs.com/signup/free

https://app.kickofflabs.com/signup/free?utm_medium=social&utm_source=slideshare&utm_campaign=content+marketing&utm_content=future+of+email+marketing&utm_term=pdf


https://app.kickofflabs.com/signup/free


Questions? Reach Out and Contact Us: ● www.getdrip.com/contact ● [email protected]

THANK YOU FOR VIEWING!



Business

Marketing Automation: the Future of Email Marketing