Marketing Assignment

Vision

Sustain ITC's position as one of India's most valuable corporations through world class

performance, creating growing value for the Indian economy and the Company's

stakeholders

Mission

To enhance the wealth generating capability of the enterprise in a globalizing environment,

delivering superior and sustainable stakeholder value

Goals

ITC’s corporate strategies are : • Create multiple drivers of growth by developing a portfolio of world class

businesses that best matches organizational capability with opportunities in domestic and export markets.

• Continue to focus on the chosen portfolio of FMCG, Hotels, Paper, Paperboards & Packaging, Agri-Business and Information Technology.

• Benchmark the health of each business comprehensively across the criteria of Market Standing, Profitability and Internal Vitality.

• Ensure that each of its businesses is world class and internationally competitive. • Enhance the competitive power of the portfolio through synergies derived by

blending the diverse skills and capabilities residing in ITC’s various businesses. • Create distributed leadership within the organization by nurturing talented and

focused top management teams for each of the businesses. • Continuously strengthen and refine Corporate Governance processes and systems

to catalyze the entrepreneurial energies of management by striking the golden balance between executive freedom and the need for effective control and accountability.

Product Portfolio FMCG

Hotels Paperboards, Paper & Packaging

Agri-Business Information Technology

Branded Packaged Foods Biscuits, Staples, Snacks, Confectionary, Ready to Eat &

Noodles

Education & Stationery

Lifestyle Retailing

Safety Matches & Incense Sticks

Personal Care Products

Hotels & Tourism

Paperboards, Paper and Packaging

Agri-Business-Leaf Tobacco, Agri-Commodities

In FMCG, ITC has a strong presence in: • Cigarettes: W.D. & H.O. Wills, Gold Flake Kings, Gold Flake Premium, Gold Flake Super

Star, Navy Cut, Insignia, India Kings, Classic (Verve, Menthol, Menthol Rush, Regular, Citric Twist, Mild & Ultra Mild), 555, Benson & Hedges, Silk Cut, Scissors, Capstan, Berkeley, Bristol, Lucky Strike, Players and Flake.

• Foods: (Kitchens of India, Aashirvaad, Mint-O, Sunfeast, Candyman, Bingo, Yippee, Sunfeast Pasta brands in Ready to Eat, Staples, Biscuits, Confectionery, Noodles and Snack Foods).

• Apparel: Wills Lifestyle and John Players brands. • Personal care: (Fiama di Wills; Vivel; Essenza di Wills; Superia; Vivel di Wills brands of

products in perfumes, hair-care and skincare). • Stationery: (Classmate and PaperKraft brands). • Safety Matches and Agarbattis: Ship, iKno, Mangaldeep, Aim brands. Other businesses include: • Hotels: ITC's hotels (under brands including WelcomHotel) have evolved into being India's

second largest hotel chain with over 80 hotels throughout the country. ITC is also the exclusive franchise in India of two brands owned by Sheraton International Inc.- The Luxury Collection and Sheraton which ITC uses in association with its own brands in the luxury 5 star segment. Brands in the hospitality sector owned and operated by its subsidiaries include Fortune and WelcomeHeritage brands.

• Paperboard, Specialty Paper, Graphic and other Paper. • Packaging and Printing for diverse international and Indian clientele. • Infotech (through its fully owned subsidiary ITC Infotech India Limited which is a SEI CMM

Level 5 company).

ITC’s Distribution Channel

Deepest Penetration Possible

Features

• Its distribution reach is one of the largest in India – the FMCG business has a retail network over 2 million retailers in the country, ranging from premium outlets in the metros to small shops in the interiors of rural India.

• India, Americas, Europe, Middle East, Asia Pacific, Africa

• Transportation-Uses Delivery Vans, Rickshaws, Cycles, Autos

• Distributors are selected based on – Infrastructures, Delivery Vans, Warehouse, Sales Force

– Population based (1 distributor per 20-25 thousand)

Thank You