Managing innovation

Mohammed Obeidat

Wilmington University

Doctor of business administration |DBA

OverviewPresentation Purpose Innovation OverviewThe Innovation Process ModelSummary and Recommendations

Innovation Description

The all-in-one tablet Targets online students in the COEL Instant access to all program

resources Convenient and affordable

The Innovation Process

Entrepreneurial Goals & Context

Definition of Innovation

Wikipedia

Original

New Solution

More effectiv

e

Improvement

5

Corporate wealth and social value Innovation space Typology - tablets

Connect, Collaborate and Compete globally

Innovation Life Cycle Stage

Sustain/Scale

Increase student enrollment & competitive advantage

Attract diverse talent Increase network for change Build WILMU Brand Loyalty

Corporate Wealth Social Value

Growth Meet consumer demand Flexible & convenient Attract diverse talent Gain new partnerships Build WILMU brand equity

Connect, Collaborate and Compete globally

Innovation Space – Doing it better

Innovation PRODUCT

PARADIGM

PROCESS

POSITION

Incremental …radical Incremental …radical

Incr

em

en

tal …

rad

ical

Incr

em

en

tal …

rad

ical

• Product/service improvement

• Expansion of playing field

Typology

New

• WILMU COEL Tablet

• Access to all course work in one uniform HUB

• Entry into new space in collegiate level education

• Co-evolution of technology systems

Existing

• Blackboard

• eBooks

• Text Books

• Enhancement of existing WILMU infrustracture of online learning

• On the go-learning

Kn

ow

led

ge

Application

Recognizing OpportunityThe Innovation Process

COEL – Online Learning

Business Management

Nursing

Criminal Justice

Healthcare Administration

Management Information

Systems

Behavioral Science

Organizational Leadership

Academic Programs

Spider Diagram

Processes

Learning Resources

Problem:Students need convenient and consistent access to learning resources over the course of their online program.

Time

Students

Zone 4 – co-evolve

Zone 3 – reframe

Zone 2 – bounded exploration

Zone 1 – exploit

Radical

Incremental

Map of Innovation

All-in-One Tablet

Why a Tablet? Lighter than textbooks Save the environment by lowering

printing Increase student interactivity/creativity Digital books cheaper than textbooks All you need in one device, including

Skype, blackboard, textbooks Student will always have access to the

internet

E-reading vs. printed books

Traveling/commuting73% e-reading19% printed books

Quick access to the books83% e-reading13%- printed textbooks

Assumptions

Wilmington University online students will make this purchase

Wilmington University has enough resources to load information/maintain tablet

Wilmington University can support this program at maximum capacity.

Exploiting Our Networks Using the best resources (Apple) Path Dependency

Business plan Market Assessment1. Over 3000 Graduate students 2. Average book cost 1500 -20003. One in three adults owns a tablet4. No competitors

Tablet’s Adoption Relative advantage

1. Price2. Capacity 3. All in one

How the tablet will enhance the learning experience to the student?

Will students perceive the tablet better than the traditional learning method at university?

Tablet’s Diffusion

Tablet diffusion (Online strategy )

Social media

LinkedIn, Facebook

News & Blogspress release

WU Website

Journals , Broadcasting

Reducing Risk Monitor market conditions Clear insights into customer wants and

needs. Offer training and technical supports Strategic alliance

Recommendations & Summary